- Missing In Action: Tablet Editions Failing To Attract New Ad Dollars
Tablet magazine publishers are finding it difficult to get their ad agency customers to consider tablet-only ad campaigns. - The Downside Of Digital Media’s Scale Fetish
Certain metrics can make your business look good, but that doesn’t necessarily mean you have a good business. - Two Custom-Publishing Powerhouses Join Forces
Two companies that are leaders in the custom publishing industry are being combined under the aegis of a New York-based private equity firm. - Worries Grow That Facebook Is Overdoing It With Ads
Facebook has fully embraced its marketing side. - Mobile Advertising: Are You Seizing This Billion Dollar Opportunity?
Mobile presents a major challenge to marketers. - Journalists Can Use Pinterest, But With Limitations
I will be pinning this how-to Poynter article to my Pinterest page, afterall. - Linkedin Introduces Showcase Pages: This Week In Social Media
LinkedIn’s new Showcase Pages “are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.”
- 3 Website Mistakes You’re Probably Making
The task of putting out periodicals requires a discipline rarely put into online publications. - 4 Field Service Management Solutions to Keep Your Jobs on Track
If you don’t have a proper system for tracking invoices and payments you could be losing revenue from lost or late invoices.
Month: November 2013
The Media Minute – November 19, 2013
- Responding To Reader Requests, More Publishers Add Iphone Support To Their Newsstand Apps
It’s nice to be wanted if you are a magazine publisher. So, responding to remarks made in reviews inside the App Store, many publishers are adding iPhone support to their Newsstand apps. - Amazon’s New Analytics Tool Can Scrutinize Massive Amounts Of Data
Amazon Web Services this week rolled out a new cloud-based data analytics tool named Kenesis, which can analyze massive amounts of data in real time and be paid for by the hour. - The Future Of Media, As Told By Google Autocomplete
Yesterday, we explored how Google Autocomplete views agencies. The big conclusion: Google has a firm grasp on the many stereotypes about the many people in agencies. - Maintaining Your Niche In A Fragmented Media Environment.
Why quality and engagement matter as content sources multiply. - Digital First Will Add Paywalls At Most Of Its Daily Newspapers
Digital First Media plans to expand its paywall offerings to most of its 75 daily newspapers - THow To Draw People To Your Facebook Page Again And Again
Are you looking for creative ways to bring people to your Facebook page? - How & Where Social Media Users Get Their News
Twitter has gotten more attention lately, but Facebook still has massive advantages in content consumption.
- Twitter ‘Banner Ads’: Good For Engagement, Not For Traffic
Twitter’s new image-centric design is giving its advertisers’ promoted tweets an engagement boost but might actually decrease clicks to an advertiser’s site. - Why The Father Of The Consumer Internet Invests In E-Commerce
Steve Case brought the Internet to Main Street. Now he wants everyone to open an online store.
The Media Minute – November 12, 2013
- Digital Media to Average 15.5 Hours Daily by 2015
Average American will soon spend 15.5 hours on digital media each day. - A New Breed of Trade Publication for the Digital Kids
Digitally native publishers with innovative business models are putting a new spin on a creaky old fixture: the trade publication. - Should You Redesign Your Website? 4 User-Friendly Flowcharts
Not all publishers have undertaken a redesign to make their websites easier to navigate and responsive to mobile. - Movie Loft: The Publisher Without a Website
Websites and mobile apps are expensive, so some small publishers are taking a different route. - What Printers Should Talk about Online
Many business buyers do not contact suppliers directly until 57% of their purchase process is complete. - The Twitter had less media coverage than Facebook in month before IPO
News360 says Twitter had 31 percent more media coverage than Facebook - How to Improve Your Facebook Marketing Using Facebook Insights
Six ways to improve your Facebook page performance with statistic comparisons.
- 4 Social Analytics Tips to Improve Your Social Media Marketing
Do you want to know which social network drives the most leads to your website? - Flipboard Moves into Commerce with New Shopping Channel
App evolving from content discovery to products - Twitter Still Finding Its Wings in Bumpy IPO
Drop in stock price on day two - No Joke: The Onion Quits Print Editions
Satirical weekly was down to three from a peak of 17 editions - Learning to Build and Break While Teaching Journalism
Experiment in community mobile publishing and sponsored content
The Media Minute – November 5, 2013
- 3 Ways CRM Improves Your Business Processes
CRM: How does that really improve the way your company does business? - Is Online Advertising Getting Too Complex?
ust how complex has online advertising become? Very — especially among the biggest spenders. - Why USA Today’s Huge Growth in Digital Circulation isn’t What it Seems
One in four consumers plans to make a purchase from a retailer they never bought from before. - Google Search Trends: Consumers To Spend More Online This Holiday Season
Screen inkjet technology is a force to be reckoned with in a growing number of production applications. - Half Of All Ad Campaigns Will Be Multiscreen By 2016
In three years, about half of all media campaigns are expected to be multiscreen campaigns. - The New York Times is Running Hard, but Staying in the Same Place — and Ads are a Big Part of the Problem
The New York Times is seeing continued growth in subscription revenue thanks to its paywall. - Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate
When you have been in publishing for 30+ years you tend to get a bit cynical when reading the remarks of magazine executives and trade association managers.
- Flipboard Lands a Whale as it Signs a Deal to Add Time Inc. Magazines to its Platform
Flipboard has signed a deal with magazine publisher Time Inc. to add the company’s titles to its mobile content-aggregation app. - Embracing Connectivity in a Digital World
Over the past few years, the word “digital” has gone from merely denoting a replica of a print magazine to just about anything you do electronically.