- Lessons for Publishers 30 years after the launch of the Mac
The Macintosh went on sale for the first time on this day 30 years ago – January 24, 1984. - Niche Media Launches Luxury Title for Austin
Apparently there’s still life in print media—at least when it comes to luxury magazines. - Top Social Sharing Trends in 2013
For media companies and publishers, research on who shares content and how is essential. - Traditional print buyers guide needs to find a new home on digital publishing platforms
The mainstay of so many B2B magazines used to be the buyers guide. - People Prefer Big Interruptive Web Ads
Consumers prefer ads that get in their face by taking over their computer screens. - Matching Your Digital Magazine Features With Your Audience
More and more publishers have a digital version of their magazines. - Print media finds it hard to retain talent when lure is digital media
The latest high profile journalist to leave a leading newspaper is Ezra Klein. - Future of News Audiences
What’s next as young fail to become strong news consumers. - Warning: Do Not Kill Your Print Publication Before You Watch and Read This
Ceasing a print publication in favour of an online-only publication might hurt the effectiveness of an organization’s marketing communications.
Month: January 2014
The Media Minute – 21 January 2014
- Facebook to launch news readers in the Flipboard mode
The Re/code website is reporting that Facebook may soon launch a news reader product. - Net Neutrality and Freedom of the Press in a Digital Age
An opinion piece from correspondent Josh Stearns. - Google Bought Nest. What Could Possibly Go Wrong?
Google’s $3.2 billion purchase of Nest, makers of web connected thermostats and smoke detectors, has attracted a lot of attention. - Grain of Salt: Digital Media Forecasts Seldom Come True
The digital media industry loves few things more than a forecast. - In Media and Creative, This Will Be the Year of Agency Integration
Economies of Scale are vanishing: No meed to partner with the Big Guys. - 5 Big Business Intelligence Trends For 2014
2014 will echo themes heard in 2013, but the message is getting louder when it comes to visual data discovery, cloud, and mobile. - Magazine industry ad decline slowing, but 4th quarter not good
The final tally for print magazine advertising in 2013 is the typical good news/bad news scenario. - 3-D Printing Moves Closer to the Mainstream
Adobe has added new 3-D printing capabilities into Photoshop CC, making it easier for people to use 3-D printers. - POLITICO’s Capital New York Launching Monthly Magazine.
Print edition will have a controlled circulation of 8,000.
The Media Minute – 15 January 2014
- Newspapers Have Their Hands Full in 2014 When It Comes to Digital Media
The newspaper industry would love nothing more than 2014 to be the year they settle on their strategies for digital media platforms. - YouTube Tops All Video Sites In Visitors
YouTube, Google’s huge video site, known as the place you can “broadcast yourself”. - The New York Times Kicks Off Sponsored Posts
The New York Times said it would take every care to label its first foray into native advertising. - Native Advertising and Programmatic Buying: Predictions for 2014
Native advertising and programmatic buying were all the rage in 2013—and for good reason. - 5 Google Opt-Out Settings To Check
Google caused a stir this week when it announced a controversial change that lets those with Gmail and Google+ accounts email anyone who also has both accounts - People Is Best in Ad Pages As Print Mags Stabilize
People Magazine topped the ad pages rankings for an unprecedented 11th year in a row. - 2013 A Growth Year For Magazine Media Across Platforms
The final numbers for 2013 indicate it was a growth year for magazine media across platforms. - Ex-NYT Magazine editor Lindgren joining Hollywood Reporter
Hugo Lindgren, bounced as editor of the New York Times Magazine by Jill Abramson late last year, is joining The Hollywood Reporter as acting editor. - Consumer Magazines’ Print Ad Revenues Rebound in 2013
An of PIB-measured magazines for print versions only shows that consumer magazines’ print ad revenue analysis inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages.
The Media Minute – 7 January 2014
- Readers: 2013 Was All About Digital
New media has been part of our lives for quite some time now. - 7 Things Publishers Should Consider When Buying CRM & Business Management Software
When most publishing companies go shopping for CRM, billing, and operations software, they tend to focus on features. - Why The Lowly Banner Will Go Down As Hero Of Post-Search World
Every good story needs a hero. - So Your CEO Says You Need To Be A “Digital First” Publisher?
Unlike the Web, publishers cannot passively accumulate an app audience, but rather need to take a very active role in driving downloads. - Why Tablets Won’t Replace PCs Anytime Soon
The tablet has had a remarkable run the past few years. But, in the majority of use cases tablets are not replacing PCs. - Facebook’s Messenger Lawsuit: Data Mining ‘Dislike’
Facebook’s messenger service is at the center of a new lawsuit that alleges the social network monitors private messages. - SMG Unveils New Content Marketing Platform
Starcom MediaVest Group is launching a new real-time content marketing platform called Content@Scale. - No, Larry Page And Sergey Brin Are Not To Blame For The Decline Of The Media Industry
Over the past several months, we’ve seen billionaire tech-company founders invest substantial sums of money in journalism: - Publishers, Customers Struggle With Mag Apps After iOS7 Update
It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines.
The Media Minute – 31 December 2013
- Offline Magazine Launches And Instantly Gets Love From The Apple App Store Team
For any new digital-only magazine the best hope for success is getting Apple to promote your new title within the Newsstand, or throughout the App Store. - Google Targets Big Brand Advertisers With ‘game-changing’ Technology
Businesses have been striving to make their advertising spending accountable. - 5 Awesome Branded Twitter Plays Of 2013
Twitter was the clear-cut conversation vehicle of the online world in 2013. - Native Social Advertising Up 71% This Year
Spending on native social advertising in the U.S. will reach an estimated $2.4 billion this year, up 71.4% over last year. - Top Tips For CRM
Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM). - Total Ad Spending Up 3.8% In 2013: Report
US total media ad spending in 2013 will grow to $171.33 billion, an increase of more than $6 billion from 2012. - As Fewer People Read Newspapers, More Share Their Front Pages.
Newspapers are dying. But their front pages aren’t. - Survival Is Way Up, Launches Are Barely Down… The Mr. Magazine™ Year-End Wrap-Up
85% Survival Rate of New Magazines Launched in 2012; the highest ever compared with the high of 70%. - The Next Big Question In Content Marketing
Best content marketing blog posts
The Media Minute – 24 December 2013
- New Digital Publishing Environments Make It Hard For Publishers To Retain Control
There is a generally accepted view that publishers are in the content business and that the forms they publish that content has less importance than the content itself. - The First Ever Banner Ad: Why Did It Work So Well?
Almost 20 years ago, on 27 October 27, 1994, the first banner went live on hotwired.com. For over four months, 44% of those who saw it clicked on it. - The New York Times Is Going To Label The Hell Out Of Its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill Abramson. - Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance
Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. - Managing The Variables Of Digital Circ
For good or for ill, digital is here to stay. I have no doubt it is good for many readers, I am not sure how good it is for publishers because there are still too many variables concerning digital circulation. - 5 Ways To Grow Your Email List With Social Media
Are you looking for ways to move social media fans and followers to your email list? - Number Of Magazine Closures Falls Significantly This Year
Good news in magazine statistics for 2013 - Mobile Ad Industry Consolidation Led To A Flurry Of Major Deals In 2013
Consolidation in the mobile ad industry showed no signs of slowing in 2013 - How Native Advertising Will Change In 2014
Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers.
The Media Minute – 17 December 2013
- Twitter New Advertising Program Is Not Just Another ‘So What?’
Just six weeks after acquiring mobile advertising platform MoPub, Twitter Inc. (NYSE: TWTR) is launching a native advertising platform for mobile apps. - Reading The New York Times Magazine Isn’t What It Used To Be
Two magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick. - The Number Of Online Video Ads Is Up 205% In The Last Year
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent. - The Rodale Publishing Model Finds Success On All Magazine Media Fronts.
The Mr. Magazine™ Interview with Chris Lambiase, Senior Vice President and Group Publisher of Rodale. - Buzzfeed, Dujour Media Group Form Strategic Partnership
A small milestone has been added to BuzzFeed’s inexorable, awesome-in-19-different-ways march towards world media domination. - The Tablet Magazine Ship Is Sinking. Fast.
The death of the tablet magazine has been heralded for months, but here’s how publishers need to rethink their digital offerings for the tablet age. - Paywalls Boost Ad Rates For Some Magazines And Newspapers, Opa Study Finds
It’s All About the Subscription Data (and What You Do with It) - Data Decisions: How The Guardian And Forbes Built Custom Analytics Platforms.
A look at how and why the Guardian and Forbes decided to create their own platforms to measure data about content consumption. - Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors
Also, the company’s approach to native advertising.