- Do Publishers Need A WhatsApp Strategy?
WhatsApp, Facebook’s bold $19 billion splurge could also become an invaluable distribution tool for publishers. - How Branded Content Is Taking Over Magazine Publishing
Recent ABC results was another great moment for owned media, with content marketing titles dominating the results league table. - LinkedIn Opens Publishing Platform To All Users
LinkedIn has announced it will open its publishing platforms to all users. - What’s Next After Whatsapp: A Guide To The Future Of Messaging Apps
Facebook’s $19bn deal points to the internet’s future, but from Viber’s domination to upstart Kik, WhatsApp is hardly unique. - Magazines’ digital revenue jumps to 32%
Digital’s share revenues for magazine publishers more than doubled to 32% last year, according to new research from the Professional Publishing Association Future’s survey. - New Reader’s Digest Owner Believes He Can Take Title Into Profit Within 10 Weeks
The new owner of Reader’s Digest says he has ambitions to restore the title to its former glory in the UK. - Book Expo America Aids Self-Published Authors Via Author Hub
Book Expo America is introducing new programming to assist self-published authors. - Digitally Marketing: Simple Math Explains Low CPM’s For Publishers
Your display and mobile ad CPM’s are driven more by the acquisition cost advertisers are willing to pay for customers and less by the large supply of inventory available to them on the web. - The Way Publishers Cash In Twitter Referrals Now
Social media referrals now account for nearly 50% of overall traffic to some publishers’ sites. - Why The Web’s Biggest Players Are Gobbling Up Location-Based Apps
Some of the largest Internet companies — including Apple, Yahoo, Google and Microsoft — are rushing to either acquire or strike licensing deals with smaller, location-based mobile platforms.
Month: February 2014
The Media Minute – 18 February 2014
- Self-Publishing: Is It Killing The Mainstream?
In genre fiction, going it alone is beginning to look a much more dependable route to success. - Forget Scale, Native Needs Quality
2014 is poised to be a big year for native advertising. - What Television Can Teach Magazines And Magazine Media.
Whether you are in marketing, advertising, journalism, print or digital the buzzword heard around media circles lately is awesomeness. - The Beauty In Digital Publishing
What is a story? More importantly, what is publishing? Is it only books, and if so, are ebooks books? - 5 Quick Tips For Setting Up A Basic Lead-Gen Operation
With the New Year well under way, one item that has been of focus to the audience development department at NewBay Media is lead generation. - Reinventing Publishing: Looking To Other Media Platforms For Inspiration, Innovation
The word coming out of tech websites and magazines is that Apple needs to come up with something new if it is to stay on top. - A Free Facebook Smartphone?
In the past several weeks, several content providers have pressed wireless carriers to offer their services free for access to their products or services. - GNM Launches Branded Content Division Guardian Labs
The publisher of the Guardian has launched branded content division Guardian Labs. - How The Top Ad Agencies Win On Youtube: Great Creative, Lots Of Ads
Winning YouTube is part art, science, web savvy, luck, and let’s be honest: deep pockets to buy advertising.
The Media Minute – 11 February 2014
- Adobe Has Killed e-Readers
Adobe has issued a proclamation that starting in July, the vast majority of e-reader apps and hardware devices will not be able to read purchased eBooks anymore. - News Corp. Posts Solid Fourth-Quarter Earnings
News Corp. beat analysts’ expectations, reporting slightly better-than-forecast revenue of $2.24 billion. - Canada Institutes Its Own eBook Terms with Publishers
Canada has reached its determination on what end result will befall for Simon and Schuster, Macmillan, HarperCollins, and Hachette. - Newsquest Increases Circulation Revenues As Sales Go Down
Increased cover prices at Newsquest’s regional and local newspapers may have depressed sales but they have increased revenues. - When Publishers Pay For Video Ad Views
There’s a new game in town. First, create video content. Next, get big brands to pay big bucks for pre-roll video ads. Finally, pay people to watch the content — and the ads, of course. - Tribune Co. To Spin Off Newspapers Mid-2014
Tribune Co. is planning to spin off its newspaper properties. - Advertising Sales Could Transform As Programmatic Trading Takes Off
Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparency. - Linkedin Is Looking More Like A Publisher As It Grows Its Native Ad Business
The professional networking site eschews the term, but its recent moves suggest otherwise. - Hearst Taps Nativo For Native Ads
As widely predicted, the native advertising train is picking up speed in 2014.
The Media Minute – 4 February 2014
- New Flipboard Feature Lets Readers Target Content
Flipboard, which first came on the publishing startup scene several years ago, has found that curation is what its readers want. - Publishers Aren’t Facing Up To The Challenge Of Mobile
The piecemeal response to mobile internet consumption by publishers is reminiscent of the music industry ten years ago. - Amazon Eyes Payments Biz With Kindle Checkout System
The online giant wants to give small and midsize physical retailers a checkout system that uses its Kindle tablets. - Reversing Course, Google Rejects Adobe Web Publishing Tech
Google’s priority now is on performance, not features — especially mobile browser performance. - Why Publishers Need To Embrace Automated Ad Selling
We’re bullish on programmatic media buying. - Outside Magazine Gets Into The Travel Business
Launches Outside Go to begin booking customized adventure excursions. - Magazine Editors Weigh In On The Super Bowl
Super Bowl mania is rampant and editors want you to know what they think anyway. - Facebook To Introduce Paper iPhone App On Monday
The social media site Facebook launched a promotional campaign for its new Paper iPhone app. - A Step-by-Step Guide To Building Your First Mobile App
Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve?