- What Digital Edition Engagement Reports Can Tell Us
As we find ways to get our digital editions opened by our audience on any platform, we also need to understand the level of engagement we have within the digital editions. - For Ad Sales Pros, It’s All In The Timing!
Successful prospecting these days is all about setting up phone meetings. This is a trend that has changed how we do business. - Newsbeat App Provides Audio Of Top News Stories
A new app from Tribune Digital Ventures, however, will provide both iOS and Android users with audio editions of personalized news stories that they can access from their devices, a great feature for those commuters who have to do their own driving. - Mobile Ad Spending Soars 75%
Spending on mobile advertising worldwide more than doubled in 2013 to $17.96 billion and 2014 growth is reckoned at 75% to a global total of $31.5 billion. - Native Advertising Can Actually Boost Display-Ad Sales
A new report from eMarketer suggests that native sales are spurring display-ad sales. - Why Top Digital Publishers Are Betting On Data Dashboards For Reporters
The Verge recently raised eyebrows for its practice of not giving its reporters access to their own traffic data — a rarity among publishers in a metrics-crazy time. - 5 Myths About Web Publishing, Debunked
Ads at the top of the page are most valuable. - 4 Strategic Tipping Points For Digital Content Providers
Legacy and born-digital content creators are now approaching tipping points where they will be forced into deep strategic thinking and choices that will affect their future operations. - Traffic Is A Good Thing For Media Companies To Pay Attention To – Except When It Isn’t
One of the biggest differences between online media and traditional media is that the former is so much easier to measure — every eyeball, every pageview and every click can be quantified and tracked and analyzed in real time.
Month: March 2014
The Media Minute – 18 March 2014
- Print Publisher’s Paradox: Chasing Mobile
Every publisher is interested in defining a successful mobile strategy while we still haven’t mastered email. - With Over 10,000 Publications In The Newsstand, Apple Seems Little Interested In Store Maintenance
This website has been informally tracking the number of publications being launched into Apple’s App Store since the site’s own launch in 2010. - Design And Material Tips For Your Print Collateral
If some of the recent cover wraps and tip-ons I’ve received are anything to go by, just because something looks good in a PDF format does not mean it will look good when printed on paper. - New Appzine Machine Tool Enables Self-Published Digital Magazines For iOS
A new tool from Appzine Machine has made it possible for anyone with a desire to share their content to create and monetize their material into a digital magazine. - Digital Claims The Corner Newsstand
Corner newsstands are on their way out, legacies of a bygone era without mobile, tablets and abundant online content - Consumer Trust Still The Biggest Hurdle For Native Advertisers
Media Companies, Marketers Have Their Work Cut Out for Them - Igniting The Base: Reimagining Circulation
Circulation, as a newspaper organization discipline, is so much more complex now than it was even 20 years ago, when the Internet and digital media were in their infancy. - Digital Publishing: Mobile Vs. App Is The Wrong Question
In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. - 5 Key Findings About Digital News Audiences
The method that someone uses to get to a news web site is a major indicator of their behavior once they arrive there, according to a new study from the Pew Research Center.
The Media Minute – 11 March 2014
- Digital Publishers Making Profits Out Of Print
Print, long bashed as a relic of a bygone era, seems to be making a comeback with an unlikely bunch of backers — digital-content companies. - You Can’t Spell $ales Without Team
Publishers don’t really set the sale price for their product; they suggest one that invariably needs to be lowered after a buy begins. - Print Is The New Black
Why spend €40,000 a page to advertise in Vogue when, for the same amount of money, you can publish an entire magazine? - NYT Now App: Abridged News On Mobile Devices At Half The Cost
The New York Times has announced abridged stories from its own publications, and other source around the internet, optimized for mobile device reading. - Flipboard Acquires Competitor News Reader Zite
In order to facilitate further growth the company has bought out one of their competitors, Zite.
- 4 Social Media Tools To Improve Your Social Media Marketing
Social media tools and tips to help community managers. - Android Tablet Sales Have Blown Past Apple’s iPad
The latest Gartner report on tablets has raised some eyebrows for its claim that 2013 saw Android tablet sales blew past Apple. - Distribution Channel Or New Publishing Platform? Perspective Often Determines Approach To Digital Editions
Are the new digital newsstands simply a new way to distribute old products? Or are digital devices as different from print, as television was from radio? - UK Mobile Advertising Set To Overtake Newspaper Ad Revenue In 2014
UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014. - Why So Many Digital Publishers Are Flocking Back To Print
With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine.
The Media Minute – 4 March 2014
- Optimizing Your Direct Mail Efforts
Now is the time to plan your spring direct mail campaign. - If Native Advertising Is So Harmless, Why Does It Rely On Misleading Readers?
The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. - Android Crushes Apple In Global Tablet Sales
Consumer electronics companies sold 195 million tablets last year. - Newsweek Becomes Latest Online Title To Launch Print Edition
If the internet came first would we have invented print? - Whatsapp To Add Voice To Messaging Service
WhatsApp, the popular messaging service for smartphones that’s being acquired by Facebook, will soon be offering a voice service. - The Media-Sales Relationship Dynamic: Top-10 Dos And Don’ts
The list includes dos and don’ts for both media buyers and planners and sales reps. - Adobe Combines Tools To Create Unified Publishing Process
As device consumption among consumers continues to grow and more readers rely on their tablets and smartphones for digital reading, the number of available titles also continues to grow. - Want To Succeed As A Real-Time Brand? Know When To Protect Yourself
Marketers are rushing to fuel content machines to drive search, increase engagement and unleash those hoped-for viral moments. - How Gamification Makes Customer Service Fun
Think about your last online or over-the-phone customer service experience. You’re probably cringing.