- Newsworks Tablet Study Finds Ad Response Up To 40 Times Higher Than Online
Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry’s first study commissioned by Newsworks. - Twitter And Newspapers: Not That Different?
Despite its position as a social media giant, Twitter has much in common with local newspapers. - Bloomberg Gives Its Native Ads A Data Spin
Data journalism is getting the native ad treatment. - Is The Online Advertising Model Broken For Print Media Brands? Who Says It Was Ever OK?
With ad dollars falling, and profits disappearing, many print media executives are wondering what happened to the promise of Internet advertising. - Facebook Jacks Up Ad Prices As Advertisers Learn The Game
Where social media sites are concerned, advertisers see Facebook as by far the biggest game in town. - Apple’s Developer Guidelines Silent On Newsstand App Naming Schemes, Contradict Their Own App Ratings System
New digital magazines start using convoluted names to take advantage of Apple’s unsupervised Newsstand. - Magazine Chiefs Urge Industry Change From Burning Platform To Growth
Job cuts, relocation and reorganization are dominating the magazine world as it grapples with digital challenges. - The Problem With The Single Copy Checkouts And Four Easy Steps To Fix It: A Mr. Magazine™ Magnet Exclusive
The Five Percent vs. the Rest of the Magazines: The Real Numbers and The Real Problems.In life there is the one percent vs. the 99 percent, in magazines there is the five percent vs. the 95 percent. - 3 New Types Of Digital Advertising Agencies
Three experimental new models for ad agencies.
Month: May 2014
The Media Minute – 20 May 2014
- Apple Begins Allowing App Developers To Use Promo Codes For In-App Purchases
Apple is now allowing developers to create promo codes for in-app purchases. - Geolocation Targeting: Stalking Or Smart Marketing?
Stalkers don’t announce their presence, but smart marketers do. - Kobo, Aquafadas Launch Innovative Digital Magazine Publishing Tools
Kobo and Aquafadas breaks down entry barriers like time, money, manpower etc in the world of digital publishing and offers publishers a way in, without creating more work for either party.” - Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units
These so-called “magazine-style” ads will only feature text, but will appear with “a design aesthetic suitable for display,” Google says. - 9 Ways To Improve Your Company’s CRM System
Organizations spend thousands (make that hundreds of thousands) of dollars on customer relationship management (CRM) software. - Advertising Innovation Needed To Halt Declines
Ad page declines are more and more a worldwide phenomenon. - Publishers Invest In Home-Grown Mobile Ad Innovations
What’s the future of mobile advertising for publishers? Anything but the banner ad. - Tips From The Guardian For Creating Shareable Content
The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet’s social and community editor, UK, said at the London Social Media Summit. - Facebook Developing Video Messaging App To Rival Snapchat
Facebook is working on a video chat app to rival the popular Snapchat ephemeral messaging app, according to reports.
The Media Minute – 13 May 2014
- Seven Years Of Digital Publishing: What Have We Learned?
Seven years after the launch of the iPod touch and the opportunities for interactivity it brought to digital publishers, what have magazine publishers learned? - The Quest For Human Content In A Digital World
The best content marketing needs to not only be good, but human. That’s possible by being interesting, positive, and relevant. - World’s Press Ready For Global Summit Meetings
Leading newspaper and news publishing executives will gather in Turin, Italy, for their annual summit meetings. - Ebay Wants To Be A Digital Magazine Of Things
The online e-commerce giant is getting into the content business. - 20 Social Media Tips All Brands Should Know
As publishers, your ultimate goal is to create compelling, lively, and interesting content that your readers will love and share with their friends. - Who Killed The Magazine App? 9 Suspects
We publishers tend to be trend-happy. When something that was supposed to be the Next Big Thing turns out to be The Most Recent Overhyped Thing, we reflexively start debating whether it’s dead. - Pinterest Launches First Paid Ads With Kraft, Gap And Others
Pinterest is finally setting out to make some money. - Newspapers Show Solid Gains In Digital Circulation In Latest Snapshot Report
The latest Snapshot report for newspapers from the Alliance for Audited Media (AAM) presents an interesting look at newspaper readership. - Publishers’ Ad Sides On Native: Where’s The Conflict?
Publishers are rapidly embracing sponsored content as an additional revenue stream.
The Media Minute – 6 May 2014
- Average Visit At Newspaper Site: 1.1 Minutes
Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day. - How To Make Native Advertising Work For You
The buzz around ‘native advertising’ just shows how little Big Marketing is grasping. The future is indigenous brand messaging. - The Definitive Guide To Tracking Social Media Metrics
What are you hoping to get from your social media marketing? - Big Data: Should Publishers Even Care?
The rise of data- and analytics-driven decision making is poised to transform the book publishing industry. - Top 10 Digital Magazine Mistakes That Cost Publishers Readers
Look at other digital publishers on the Apple Newsstand to see what they’re doing right. - Discoverability An Issue In Apple’s Newsstand
A host of apps and subscriptions services have made magazines discovery in the app stores and virtual newsstands almost as much of a problem as it is for books. - How To Get The Most Out Of Digital Publishing On Newsstand
Newsstand has evolved significantly since its 2011 launch and publishers have had to adapt along with it. - More Publishers Need To Share Content
Ammunition in the War for Views. - Facebook To Expand Ad Video Metrics
Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday. - Newspapers Are Lagging Behind In The Mobile Traffic Boom
The Internet is becoming an increasingly mobile medium, but it appears that newspaper publishers are not only struggling to make the transition, they’re falling behind.
The Media Minute – 29 April 2014
- Native Ad Measurement Grows Up And Gets Engaged
Here’s how some publishers (and brands) are doing it. One key takeaway? - Digitally Marketing: Machine Learning For Humans Advertising Online
A computer can learn to optimize an ad campaign promoting your app the same way you learned to read. - Print Is Not The Future, But It’s Not The Past Either
Once a year the Newspaper Association of America pulls together its overall performance figures, when we can see more clearly than ever which way the US press industry is heading. - Bumpy Traffic: How Big Viral Publishers Stack Up Against Each Other
Turns out not all viral publishers are created equal. And life at one of these sites whose stories are optimized for sharing and discovery via social networks can be quite tumultuous indeed. - Data Analysis Tops Publishers’ Priority For Investment In 2014
The AOP’s annual member survey finds publishers plan to increase their investment in data-led technology and skills - The Newsonomics Of Newspapers’ Slipping Digital Performance
As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing? - Ad Buyers Slowly Taking Digital Newfronts More Seriously
Digital platforms are aggressively seeking TV dollars again in this year’s NewFronts presentations, which kick off on Monday. - Paying For Online News: What We Have Learned From The Telegraph’s Metered Paywall One Year On
Guardian versus Telegraph web growth – 2012-2014 - The Power Of Storytelling
How We Got 300% More People To Read Our Content