- Let’s Pump Up Your Ad Sales Team!!!
It’s NOT so easy after you’ve had your 10th “no” of the day or the millionth (or feeling like that) unreturned email. - How ‘Viewability’ Can Save Display Advertising
Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. - Digital Publishing: Aiming For ‘Engaged Time’
Engagement is nothing new for journalists. - Open Journalism Also Means Opening Up Your Data, So Others Can Use And Improve It
The term “open journalism,” which has become a core principle of digital media for forward-thinking outlets such as The Guardian newspaper in Britain, is often used to mean journalism that engages with its audience. - Publishers: Ditch Your Apps; Focus On Mobile Web
Publishers know they must grapple with media consumption shifting to mobile devices. - Only 2% Would Pay For An Advert-Free Internet
A new study from Ebuzzing has shown that an advert-free internet would cost around £140 per year. - The Essential Guide To Making Your Marketing Go Viral
There seems to be an idea floating around the marketing industry that viral marketing also means free marketing. - Publishers: ‘Look Beyond Native Advertising To Native Advocacy’
When it comes to advocacy, it’s all about the ask. - In A Single Copy World, Newspaper Executives Appear To Be Deemphasizing Single Copy Sales
The paid subscription, whether in print or online or on tablets, appears to be where newspaper executives are concentrating their efforts.
Month: August 2014
The Media Minute – 19 August 2014
- Transforming Classified Ads
U.S. newspapers haven’t entirely written off classified. - What Breaking News Reveals About Your Newsroom Culture
Breaking news reveals the true character of a newsroom’s culture and quality. - The Programmatic Advertising Report: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend
A new report finds that real-time bidding will account for over $18.2 billion in US digital ad revenues in 2018. - Facebook Outperforming In Terms Of Referral Traffic
Publisher Steve Katz says big traffic days tend to raise the baseline for average monthly views. - Hot Topics In Ad Sales To Perk Up Your Week
Still going through your emails from last week, looking at the time and wondering what the heck you’re going to say in the weekly sales meeting? - Social Media Marketing Trends To Watch In Publishing
What’s new in social media marketing strategy? - Digital Magazine Publishers Experiment To Attract New Readers
The Apple Newsstand is a tough place to find success; with the launch of more and more digital publications, it becomes harder for titles to find an audience. - Recycle, Reuse … Re-Publish? Publishers Make What’s Old New Again
Who says originality matters? - How News Apps On Smartphones Could Be Amazing In The Future
A mobile news app has simple goals: Capture and retain reader attention, and repeat the process, several times a day.
The Media Minute – 12 August 2014
- Fan The Flames Of Competition For Ad Sales Success
It is a very common practice in ad sales to look to your competitors for new sales leads. - A Think And Do Experience. Meet The Speakers Of The ACT 5 Experience
The Magazine Innovation Center in Oxford, the Amplify, Clarify and Testify (ACT) Experience. - Celebrity Magazine Sales Plummet On Newsstands
Celebrity magazines used to be the impulse purchase at the airport or the supermarket checkout line. But those impulses are apparently being resisted. - Publishers Try New Tactic: Fewer Ads At Higher Prices
With recent redesigns, several publishers have trimmed the ad inventory on their sites. - Enter Niche EventFest Contest to Win a Full Conference Pass!
Contest ends at 5 pm EDT today! Enter to win a full conference pass to all sessions at Nov 3-5 Niche EventFest in New Orleans. For more info visit:www.NicheEventFest.com - Why Article Pages Are Going Big On Photos
Publishers are choosing to shove content farther down the page in favor of huge images. - 5 Charts That Explain Gannett’s Newspaper Spinoff
With today’s news that Gannett would separate its print and TV businesses, the media giant is becoming the latest major diversified media company after the likes of News Corp. - Google News Opens Publisher Center
Google News just unveiled a publisher center that could have a significant impact for sites that depend on referrals from the news discovery portal. - Transforming Classified Ads
Some papers are tackling classifieds in new and different ways to regain some footing in a market that has been largely gutted by dominant online players. - The New York Times Explores Cheaper Digital Subscriptions
The New York Times is considering a cheaper version of its digital subscription as it continues to look for ways to get more revenue out of consumers.
The Media Minute – 5 August 2014
- Listen Up, Advertisers: Digital Ads In Tablet Magazines Are As Engaging And Effective As In Print Magazines
Advertising is one of print magazine’s brightest spots, what makes magazines different than any other medium out there. - Big Brands Are Driving Facebook And Twitter’s Mobile Ad Explosion
Twitter and Facebook are killing it with mobile ad sales right now. - Hearst’s Interesting New Approach To Advertising
Hearst Magazines President David Carey and Marketing President Michael Clinton discuss increasing advertising revenue, print innovation and investing in digital. They speak on “Market Makers.” - Five Content Marketing Lessons You Can Learn From Magazines
Approaching content with a magazine mindset gets you on your audience’s radar. - 7 Must-Have Networking Apps To Boost Your Social Media Marketing
Do you want to build strong relationships around your brand? - Digital Publishers Looking To Print Magazines
There’s a lot of positive talk about magazines these days — but, interestingly, it’s coming from the digital likes of Yahoo, Say Media and Flipboard. - Publishers Still Waiting For The Tablet Revolution
Many in the media business thought that the end of the paper world as we knew it was near. - Publishers’ Updated Mobile App Strategy: Curation And Creation
Publishers are starting to realize that when it comes to mobile, giving users the best value means a mix of original content and aggregated fare. - Look Ahead: Take A Peek
Publishers now have a simple way for their print readers to find and share articles online.