- What To Do If You Don’t Have Huge Web Traffic Numbers?
Here are 5 quick tips to help you sell advertising when your website traffic stats are not so compelling. - Stay Positive: Why Publishers Are Chasing Good News
The old line that “If it bleeds, it leads” might have helped publishers sell newspapers, but it’s not making it easier for them to grow their digital audiences. - Amazon Rolls Out New And Upgraded Tablets And E-Readers
Amazon has introduced an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100). - Mythbusters: Digital Media’s Biggest Misconceptions
Hundreds of digital media pioneers and thought leaders are gathered in Key Biscayne, Florida, for the Digiday Publishing Summit this week to discuss trends in the evolving publishing landscape. - Making Money The Mobile Way
No matter where you go, people are constantly using their smartphones and tablets. - 5 Unique Ways To Evaluate And Optimize Your Best Social Media Content
We share, share, share to social media. How can we tell what works? - A Publisher’s Wish List For Any New iPad Models Starts With Greater Storage Capacity
Conversations with publishers and developers usually surround software and retail outlets, hardware is generally something reserved for the tech sites. - Economist: We’re Selling Views, Not CPMS
The Economist is taking a new approach to how it measures and sells digital advertising. - Why Publishers Want Attention To Replace The Impression
Publishers have long lamented being held to ad success standards that don’t correlate to quality. - Is Your Digital Marketing Strategy Reaching Millennials?
That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?
Month: September 2014
The Media Minute – 16 September 2014
- It’s “Controlled Panic Time” For Ad Salespeople!
It’s mid-September—such a beautiful time of the year. - Digital Ad Spend Will Surpass TV By 2017
Global Digital advertising expenditures will surpass TV spending by 2017 — and the phenomenon is already occurring in some of the world’s largest ad markets.
- Paid Digital Content: The Journey Continues
An update on the rapidly evolving paid-content situation.
- INMA Releases Programmatic Advertising Report
A new report from the International News Media Association (INMA) demonstrates how media companies can capitalise on programmatic buying in the fast-evolving sales of digital advertising.
- 5 Mistakes Publishers Make With Their Data
What do most people think of when they think of analytics? Metrics and measurement, mostly.
- New Anti-Spam Law Throws Canadian Publishers Into A Tailspin
This summer, Canadians were inundated with emails requesting us to opt-in to email lists.
- Majority Of Marketers Say ‘More’ To Brand Awareness Efforts
Nearly 56% of marketing professionals worldwide plan to up brand awareness spending
- Report Predicts Newspaper Revenue Growth In 2015 – But Not In The UK
The revenue decline for the newspaper industry will end next year, according to the latest global entertainment and media outlook report by PricewaterhouseCooper (PwC).
- Publishers Plead With Twitchy Social Visitors To Stay
The challenge for publishers has long been getting people to visit, but getting them to stick around is now just as important.
The Media Minute – 9 September 2014
- How Publishers Are Solving The Native-At-Scale Problem
Publishers are betting big on so-called native ads, but scaling it is among the chief challenges getting it to catch on with advertisers. - 3 Factors That Will Lead To Digital’s Eclipse Of Print
There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. - Most Advertisers Unhappy With Programmatic Trading
Almost 80 per cent of advertisers are unhappy with programmatic trading due to lack of transparency. - Don’t Forget The “Second Sale”… Advertiser Retention!
Are your existing advertisers lining up to renew? Does your organization have a solid advertiser retention plan in place? - ‘The Origin Of The Pageview’ And 5 Ways Newsrooms Use Data Now
“Chasing pageviews,” has become shorthand for everything that’s wrong with the digital publishing industry. - Apple iPhone Events: Not Always Dramatic, But Sometimes A Big Deal For Digital Publishers
Tomorrow’s iPhone event promises much more than just new versions of Apple’s smartphone, it will probably also include a preview of the iWatch, as well as a release date for iOS 8. - Twitter Moves Into E-Commerce With ‘Buy’ Button On Promoted Tweets
Twitter Moves Into E-Commerce With ‘Buy’ Button On Promoted Tweets. - Marketers And Agency Leaders Talk About Their Biggest Media Challenges
Media fragmentation and understanding the complex consumer journey are among the biggest challenges facing marketers and media planners today. - Op-Ed: Are Digital Editions Already Dead?
You might be able to hide the rot for a while by going into new markets like China, but that’s not much better than putting your fingers in your ears and going “la la la”.
The Media Minute – 2 September 2014
- Apple To Release Biggest-Ever iPad
Apple is boosting the screen sizes on its most popular gadgets, with the largest-ever iPad going into production early next year, according to reports. - Digital Magazine Media Breaks Bad: Niche Digital Conference Blows It Up!
Okay, we’ve all enjoyed our summer and now is the time to get busy for 2015. - Publishing Pay Rose 2.8% In 2013
The average pay raise for publishing employees in 2013 was 2.8%, according to PW’s just-concluded salary survey. - Regional Newspapers Enjoying Online Boom
Regional newspapers have enjoyed a boom in online readership in the last six months. - How To Prepare Your CRM System For A World Of Smart Devices
GE’s newly introduced free-standing Profile Series gas and electric range is so tuned in to consumers’ needs, you almost start to think of it as a friend, not an appliance. - How Mobile Marketplaces Are Creating A Million New U.S. Jobs
Online marketplaces such as Uber and Instacart are rapidly transforming the way people get what they want. - Mobile Startup Offers Magazine Subscriptions Via Text Message
AdAge reports that Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue. - Fresh Crop Of Magazine Launches Points To An Evolving Industry
Six newly-launched and re-launched titles emphasize quality content and design. - 5 Charts Describe The Digital State Of Fashion Magazines
Vogue relaunched its website yesterday. And while this is the biggest effort to date by Vogue to translate its lush print experience to the fast-moving pace of the Web, it still has a long way to go in catching up to fashion upstarts that were way ahead in amassing online audiences.