- Building A Better E-Newsletter
7 sensational tips to build an even better e-newsletter. - California Sunday Magazine Has A Solution For How To Find Readers: Pay Newspapers For Them
Across the state, 400,000 demographically appealing readers have been selected to receive a magazine trying to find a new model for sustainable, high-quality regional journalism. - Yahoo, AOL And Doubleclick Join Microsoft In Being Issued Brand Safety Seals To Reduce Online Ad Misplacement
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. - Pageviews Aren’t Perfect, But Ad Buyers See Flaws In Attention Measures
Publishers are selling attention, but are advertisers buying? Turns out even those who support the use of attention minutes see limitations on its adoption. - How Are Publishers Getting Programmatic Wrong?
For publishers, having a programmatic sales strategy is no longer a question of whether it’s something they should do but how they should go about it. - Don’t Start An Email War With Your Advertisers
Email is a part of daily business communication—but it doesn’t have to be a tool for destruction. - Why Growth Is Killing Digital Agencies
The brave new world of digital is prompting agencies to be more things to clients. - Breaking Up The Pledge Drive: Boston’s WBUR Wants To Build A New Model For Public Media Funding
The station is putting together a team for BizLab, a project that will work outside of day-to-day operations to transform the public radio revenue strategy for digital. - Youtube Content Creator Channels Help Marketers Get In On The Right Action
US YouTube revenues to rise 39.2% this year to $1.13 billion.
Month: October 2014
The Media Minute – 14 October 2014
- Should Publishers Take Down Controversial Posts?
To unpublish — or not to unpublish. That’s the question for publishers that really step in it with regrettable content that sets off the Social Media Outrage Industrial Complex. - Guardian Forms New Editorial Teams To Enhance Digital Output
The Guardian is reorganizing parts of its newsroom to better serve its digital audience. - Mobile Continues To Drive Opportunity And Challenges For Publishers As Cross Platform Thrives
The Association of Online Publishers’ sixth Content and Trends Census reveals shifting focus as brands move to embrace new technology and concepts. - Apple And Google Named World’s Most Valuable Brands At $100bn A Piece
Brand consultancy, Interbrand, has published its latest run through of the world’s 100 brands, topped this year by Apple and Google which were valued at $118.9bn and $107.43bn respectively. - Planning Your Next Ad Strategy
In the face of declining print advertising revenues and a newspaper industry that, on the surface, seems stuck in a discombobulated state of flux—what to do about mobile? Is print dead, or isn’t it? - Avoid These 5 Sales Mistakes To Become A Sales Superstar!
As November approaches, most advertisers have finished their 2015 planning and budgeting. - The 10% Digital-To-Print Rule: Magazine Publishers Attempt To Understand What Success With Digital Magazines Looks Like
There is an ongoing debate concerning what exactly a digital-only publisher should expect in sales when they decide to launch their first publication. - The Huffington Post Offers Agencies Content Lessons
In a deal with Leo Burnett, The Huffington Post will help the creative agency create content for clients, going so far as to embed one or two employees at Leo Burnett’s Chicago offices. - Newsosaur: Mobile News Consumption Hits The Tipping Point
The proportion of mobile visits at digital newspaper sites has doubled in the last two years to the point that half the visitors at some publications today are arriving via smartphone or tablet.
The Media Minute – 7 October 2014
- Being Digital Can’t Save Every Ad
Mobile and video most likely to be around in next 10 years. - Google’s Newsstand Move May Force The Hand Of Apple, Leading To More Aggregated Content Apps
The lack of progress in improving the Newsstand, combined with the news of the acquisition of a platform, has some wondering if Apple plans on introducing their own app that aggregates content and improves the reading experience of digital editions. - New York Times Slashes 100 Jobs Due To The Floundering Of Their Apps
The New York Times is sacking 100 positions in the news room due to the tepid customer response to all of the new apps the Times has released. - Why Magazines Are Media Conversation Catalysts
Social media and magazines have a natural affinity: both are about communities, says Guy Consterdine, FIPP’s Research Consultant, showing evidence from Femina Group in Indonesia, MediaVest and Experian in the US, OPPA in Belgium and IPA in the UK among others. - How Facebook Plans To Control Digital Advertising
Facebook is trying to take cross-platform advertising to uncharted territory with a complete revision and relaunch of its Atlas ad serving platform. - Publishers Using Games To Draw Readers To News
And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation. - Jeff Bezos And The Post Don’t Know The Future Of Media, But Are Preparing For It Anyway
When Amazon CEO Jeff Bezos bought The Washington Post just more than a year ago, expectations of a digital renaissance for the paper became assumptions. - Autoplay Video Ads Come To Articles
As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles. - Quebecor Sells 175 Sun Media Newspapers And Websites To Postmedia
Quebecor has agreed to sell all 175 English-language newspapers it owns under the Sun Media banner to Postmedia, the owner of the National Post and others, for $316 million.
The Media Minute – 30 September 2014
- Niche Publishers — Time To Think BIG!
So you publish a niche magazine. What is your larger plan for your business? - How Facebook Is Courting Publishers
Over the past year, Facebook has for many publishers supplanted Google as the most important driver of referral traffic. - New Milestone For Internet Advertising
Revenue will surpass combined total for magazines and newspapers. - New Look At Newsprint At World Printers Forum In Amsterdam
Just in time for the inaugural World Printers Forum conference, the World Association of Newspapers and News Publishers (WAN-IFRA) has released a new report on newsprint waste management that is designed to produce savings for newspaper companies and printers and help the environment as well. - Open To Hackers? Partners Can Be A Publisher’s Weakest Link
A recent spate of hacker attacks on publishers is raising questions about potential third-party security holes that leave web sites vulnerable to breaches. - Apple Acquires The Digital Magazine Publishing Platform PRSS
One digital publishing platform you won’t find in our new Guide to Digital Publishing Platforms is PRSS, now we know why: Apple has bought the platform according to the Dutch website iCulture. - How Technology Is Changing Marketing
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. - 5 Ways Publishers Can Optimize Their Native
The barriers between content producers and advertisers are dissolving. Content marketing — the use of owned, value-driven and brand-aligned content to drive consumer behavior – is connecting the two disciplines and is becoming a significant part of the media mix. - Report From Distripress: Print Distributors’ Participate In Digital Distribution
U.S. newsstand distributors, unlike our printers and subscription agencies, have very little to do with the ongoing transition of publishers to a primarily digital environment.