- The Evolution from Digital to Print?
Airbnb’s release of a new glossy magazine has more digital marketers taking a closer look at conventional print. - Changes at FT to Promote Thinking ‘In Digital Terms’
The Financial Times is planning “big changes” in the newsroom for 2015 as its journalists “increasingly think in digital terms rather than putting a print product first”, said editor Lionel Barber. - How do You Make a Small Fortune in the Newspaper Business?
According to an SEC filing, when Tribune Publishing picked up those 38 Sun-Times suburban properties late last month, they paid $23.5 million for the privilege. - The NY Times Runs its First Print Native Ad
The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time. - What’s the Magazine Industry’s Brand Identity?
Brands and branding are funny things. They go back further than you might think, but have different meanings to us in media today than originally intended. - What if Facebook Stopped Sharing Publishers’ Content?
In the journalism and the content industries, changes are swift and sweeping. This year we’ve witnessed the emergence of a new and exciting generation of digital, social publishers. - Regional Publishers Should Offer ‘Ad Services’ To Businesses
The recent news that newspaper ad revenue had returned to growth was greeted with much optimism by UK publishers but it also came attached with a health warning, especially for regional publishers. - Google to Help Publishers Make Money by Blocking Ads
People will pay $1-$3 per month, with a cut to participating sites like Mashable. - PPA Digital Awards 2014 – Winners Announced
The winners of the 2014 PPA Digital Awards have been unveiled, highlighting some of the best digital talent in magazine media.
Month: November 2014
The Media Minute – 18 November 2014
- Three Magazine Publishers Winning at Instagram
Instagram as a platform may not be the biggest traffic driver, but magazine publishers are finding unique ways of using it to push their brands. - Yahoo Launches DIY Digital Magazine
Yahoo has been totally revising the way they show digital content on some of their biggest properties. - News UK Finds Tablet Ads as Memorable as Print
The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK. - The Guardian is Being Swamped with ‘Dark Traffic’ and No One Knows Where it’s Coming From
Normally, web publishers can “see” where their readers come from. - The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time
There’s no shortage of intriguing new social media strategies. - Pinterest Media Partnerships Exec Talks Stats, Updates and Priorities
Pinterest has captured the fancy not only of skiers, gourmet cooks and brides-to-be, but also media executives thanks to its high referral traffic. - Publishers Sell Sponsored Content Made for Instagram, Snapchat
Wired Taps Instagram Celebs for Campaign. - Facebook Courts Publishers in Looming YouTube Battle
Facebook wants to compete with YouTube in video, so it’s asking for a little help from its media company friends — and even a few YouTube stars. - Tuesday Column: News Media Distribution – The Fall of Brands and Rise of Social
According to the latest digital news report published by the Reuters Institute, at the beginning of 2014 about 50% of readers still accessed news via individual brands.
The Media Minute – 11 November 2014
- How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest. But few pay much attention to the exploding world of messaging apps like Whatsapp. - Some B2B Publishers Prioritizing Desktop Over Mobile
A funny thing happened when creating a quick study of TNM’s recent web traffic: desktop readers surged versus mobile. - 4 Easy Tips for Getting Great Ad Sales Testimonials
When talking to ad sales prospects who don’t know your niche magazine, do they trust their fellow vendors’ opinions about your product more than yours? - Hearst Approach to Mobile and Video
Chief digital officer Gary Ellis’s approach to digital, mobile and video in the international arena. - 4 Publisher Approaches to the Daily Newsletter
With email newsletters, what’s old is new again. - NYT Woos School Kids with Digital Editions
Kids may not have much use for printed newspapers in this era, but for newspapers to survive, they must convince young people of their importance in digital form. - Axel Springer Caves into Google News
Publishers worldwide have been complaining about Google News since its launch. - The Many Different Ways Publishers Define ‘Clickbait’
Clickbait for publishers is a bit like some people’s definitions of pornography: It’s hard to define, but people know it when they see it. - Is Your Company’s Digital Transformation Really Happening?
CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey.
The Media Minute – 4 November 2014
- How to Use Pinterest for Videos, Slideshares and Podcasts
Would you like to share other content to grow your Pinterest followers and other social networks? - Latest U.S. Newspaper Circulation Report Shows Solid Growth for Many Newspapers for Digital, Even as Print Continues to Fall
The glass continues to be half-full for U.S. newspapers as many daily newspapers, including The New York Times, were able to report higher audience numbers today in the Alliance of Audited Media’s (AAM) latest Snapshot Report. - How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest. - What Publishers Really Think About Time Spent
Time-based metrics are used by almost every leading publisher to measure themselves, but there’s been hesitancy to transact on the basis of numbers like time spent and ad exposure time. - An Engaging Proposal
Audience engagement is a term frequently bantered about in publishing-industry circles—so much so that perhaps it has become a bit diluted. - The Publishers That Put Their Content Directly on Social Platforms
Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail. - So What Happens When They Indeed Succeed, and in a Really Big Way?
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content. - The Guardian Unveils Newly Redesigned Theguardian.Com to US Readers
Guardian News & Media yesterday launched its newly redesigned website, theguardian.com, to its entire US audience. - Mass Market Paperback: Not Dead Yet
Though sales are down, the format still has a role in the industry.
The Media Minute – 28 October 2014
- Marketers Talk Mobile First at Media Tech Summit
On average, people have 30 apps on their phones. - New York Times Bets the Future of News is Not Paywalls
The New York Times is betting the future of newspapers is not paywalls or digital subscriptions, but charging on a per article basis. - U.S. Newspapers Make $40 Billion Less From Ads Today than in 2000
The economic devastation would be difficult to exaggerate. - German Publishers Capitulate and Let Google Post News Snippets — For Now
German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being. - Using the iTunes Newsstand to Promote Digital Subscriptions
There has been a quiet suggestion in recent weeks that the iTunes Newsstand is somehow letting publishers down. - Why Publishers are Flocking to Explainer Videos
The world is complicated, and it’s increasingly being explained in video clips. - Canadian Publisher on Brink of Big Deal Reports Fall in Advertising Revenues
Canada’s troubled newspaper publisher, Postmedia Network, reported another set of bad numbers last week. - Three Reasons Why Media Should Invest in Classifieds
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content. - Publishers Cool on Outsourcing Community to Facebook
Publishers today are at the mercy of the big social networks. The likes of Facebook and Twitter have not only dominated publishers’ referral traffic, but they’ve also taken over their communities.