- This Week’s Most Intriguing Digital Marketing Stats
This week’s 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat. - Times to Staff Up Content Studio
The New York Times is staffing up a department that makes in-house branded content for marketers as part of its push to grow digital advertising revenues. - BBC News Online to Overhaul Website and App
BBC News Online is to launch a redeveloped website and app in response to the “unprecedented shift in news consumption” from desktop to mobile and tablet devices. - Digital Publishers Turn to Cartoons to Cover the News
The future of digital publishing is increasingly borrowing from the long history of newspapers’ political cartoons, as more digitally minded publishers are experimenting with comics to report, explain and comment on news stories. - 66 Magazine Media Brands are 2015 National Magazine Awards Finalists
The American Society of Magazine Editors’ 49th National Magazine Awards are changing seasons with the February 2, 2015, presentation (done to complement the American Magazine Media Conference) at New York’s Marriott Marquis Hotel advanced from the traditional April or May. - 5 Charts: Which is Winning, Apps or Mobile Web?
It’s a confusing moment for publishers. With consumers spending more time on mobile devices, media outlets have been scrambling to make sure their sites are mobile-friendly over the past couple years. - 3 Facebook News Feed Change Marketing Content Tips
Facebook News Feed update is good for Facebook users, so it ultimately serves brands and publishers. - 5 Quick Tips to Boost your Offline Community Strategy
Connecting your audience in person can generate new revenue streams and provide opportunities to promote your brand. - Ten Best Pay for Performance SEO Companies Revealed in January 2015
The January 2015 edition of the rankings of top pay for performance SEO firms. Internet marketing firms are placed through a process of evaluation to benchmark and compare them to competitors in the industry.
Month: January 2015
The Media Minute – 13 January 2015
- Man/Woman Vs. Ad Sales Prospects
3-step program to help you tackle the prospect challenge. - Postmedia Sees a Silver Lining with Digital
Postmedia is chiefly responsible for the vast majority of newspapers in Canada. - 7 Ways to Make 2015 Your Most Successful Year Yet
Pointers to your list of New Year’s resolutions. - Digital Publishing Predictions for 2015
2014 was a pivotal year for technology, bringing the rise of the ‘phablet’, an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. - Publishers’ Latest Shortcut for Bringing Scale to Native
Native ads may have become an industry mainstay, but modern publishing economics demands that they should both read like editorial content and be scalable. - Growth Trends for Niche Media in 2015
According to the new FIPP World Magazine Trends 2014-15 report, total magazine revenue will resume growth in 2015. - The Times Finishes 2014 on a High as Only National Newspaper to Grow Sales in December
The Times finished 2014 by being the best performing national newspaper in terms of year-on-year circulation change for seventh month in a row. - Guardian Re-Orgs U.S. Newsroom as U.K. Braces for New E.I.C.
Guardian U.S. editor Katharine Viner has restructured her newsroom ahead of a planned expansion in 2015. - Los Angeles Times Site to be Redeveloped
Tribune Real Estate Holdings, the owner of the Los Angeles Times building, is seeking partners to help develop properties in downtown L.A. and Orange County.
The Media Minute – 6 January 2015
- Man/Woman Vs. Ad Sales Prospects
3-step program to help you tackle the prospect challenge. - Postmedia Sees a Silver Lining with Digital
Postmedia is chiefly responsible for the vast majority of newspapers in Canada. - 7 Ways to Make 2015 Your Most Successful Year Yet
Pointers to your list of New Year’s resolutions. - Digital Publishing Predictions for 2015
2014 was a pivotal year for technology, bringing the rise of the ‘phablet’, an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. - Publishers’ Latest Shortcut for Bringing Scale to Native
Native ads may have become an industry mainstay, but modern publishing economics demands that they should both read like editorial content and be scalable. - Growth Trends for Niche Media in 2015
According to the new FIPP World Magazine Trends 2014-15 report, total magazine revenue will resume growth in 2015. - The Times Finishes 2014 on a High as Only National Newspaper to Grow Sales in December
The Times finished 2014 by being the best performing national newspaper in terms of year-on-year circulation change for seventh month in a row. - Guardian Re-Orgs U.S. Newsroom as U.K. Braces for New E.I.C.
Guardian U.S. editor Katharine Viner has restructured her newsroom ahead of a planned expansion in 2015. - Los Angeles Times Site to be Redeveloped
Tribune Real Estate Holdings, the owner of the Los Angeles Times building, is seeking partners to help develop properties in downtown L.A. and Orange County.
The Media Minute – 30 December 2014
- 4 Publishers that Killed their Comment Sections in 2014
Mpublishers are finding it increasingly difficult to justify keeping them around these days now that most readers are having conversations on Twitter and Facebook. - Production: Creating Partnerships
From the Los Angeles to Chicago, consolidation is becoming an increasingly normal trend in the industry. - Pinterest Pushing Deeper into Ads
A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. - Hearst Thinks Outside the Tower for its Digital Strategy
On a tour of the Cosmopolitan.com office last week, Troy Young, the president of Hearst Magazines Digital Media, blithely introduced a room without windows as the “crying room.” - Digital Tools You Should Have Been Using in 2014
For many journalists, reporting is a recipe perfected long ago. Adding a new ingredient or changing a step can throw the finished product out of whack. - UC Davis Newspaper Struggles to Resume Print Publication
The longer UC Davis’ student newspaper remains out of print, the more difficult it seems to revive the nearly century-old institution on paper. - 5 Charts About the State of Dark Social
People have become increasingly aware of dark social — the under-the-radar sharing that takes place on chat, messaging apps, IM and in email, outside the social network ecosystem (and, it’s believed, within it in some cases). - What Defines a Healthy Newsroom Culture?
Earlier this month, I had the honor of conducting a writing workshop in Washington, D.C., for the writers and editors of National Geographic. - Digital Newspapers Grows 15% In Australia During 2014
Australians have begun to adopt digital newspapers in record numbers as advertising campaigns from the leading national publications appear to be paying off.
The Media Minute – 16 December 2014
- 10 Steps to Getting More Downloads for Your Digital Magazines
Where can publishers look to improve their current digital circulation on tablets and phones? - Major Ad Buyer Tells Magazines it Won’t Buy Tablet Circulation Like it’s Print Any More
Publishers frustrated over Mediavest’s latest negotiating tactic. - Airlines Start Adopting eBooks, Magazines and Newspapers
North American and European airlines have adopted the gate to gate use of e-readers, smartphones and tablets. - Capital Flows Like Water to Media Companies
December has started with a bang-up ten days financially for some leading American media companies. - What We Learned About Publishing in 2014
This year started out on a hopeful note for publishers, as new, venture capital-soaked media outlets set out to make their marks, journalists were wooed in talent wars and outlets invested in video series and other new revenue streams. - Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff
Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. - The Maritime Industry Embraces eBooks and Digital Newspapers
The Maritime industry is not the first thing you would think of when the conversation of digital books and newspapers comes up. - Google News Shuts Down in Spain Over Required Payments
Here we go again. Google has shut down its Google News feature in Spain because of a recently passed law which requires Google to pay newspapers and other media outlets for displaying content snippets in its search results inside Google News. - The Newsonomics of Circa’s Uncertain Future (and New Competition from AJ+)
What’s in the cards for Circa, an award-nabbing industry darling, a pioneer of mobile-first news apps and a visual style that still spreads on the web?
The Media Minute – 9 December 2014
- Three Publishers who Remain Homepage Diehards
With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given. - Truth in Advertising?
As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry. - Linkedin Exec says Marketers Make the Best Ceos
Marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer. - How Dennis Publishing Increases Native-Ad Reach
The question for native advertising has long been: Will it scale? Dennis Publishing believes it can, but only by rethinking distribution strategies and applying a healthy dose of tech. - Tricks of the Marketing Trade
Seven habits of highly effective digital marketers. - This Year’s Digital Hot List Winners
Instagram, Netflix, TMZ lead 2014’s tech roster. - The Spotify of Magazines Just Raised $50 Million
Investment firm KKR has invested $50 million in Next Issue, which is a joint venture between publishers Conde Nast, Hearst, Meredith, News Corp. and Time Inc. - Platform Or Publisher?
Whatever you call it, It’s the Future of Media. - Newspaper Guild Takes Time to Task
The Newspaper Guild huddled with staffers at Time Inc. on Thursday in the wake of the company’s decision to unilaterally impose the “last, best and final offer” contact on about 200 workers.
The Media Minute – 2 December 2014
- The Global Tablet Market is Slowing Down
It’s been clear for a while that iPads and other tablets follow a much longer upgrade cycle than smartphones. A new report from IDC backs up this anecdotal trend with sales estimates. - Adobe Makes Dramatic Change to iOS App Publishing Program
Adobe has been running a fairly popular service for the last few years that has been marketed towards independent authors, businesses and design studios to create enhanced eBook apps for iOS. - The Mistakes Publishers Make with Mobile Apps
Of course, that’s not the case, but such alarmist headlines point to how apps are pulling ahead of the mobile Web. - Content Discovery: Quality Vs. Quantity
As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. - Newspapers See New Peak in Digital Audience
U.S. newspapers’ digital audience has hit a new peak, according to data being touted today by the Newspaper Association of America. - Why Google is Taking Another Shot at Helping Readers Pay for News
Google wants to be the wallet you use to pay for news. - Why Publishers are Struggling with Private Marketplaces
Private marketplaces arose in response to the concerns publishers have had about offering their inventory on open exchanges. - Media Ad Sales: Mastering Social Media
Attention Media Ad Sales Reps–If you have not totally immersed yourself in learning how to use social media to your advantage, you are missing out on a big opportunity. - 6 Deep Link Tactics to Drive Traffic to Mobile Apps
Many publishers have developed mobile apps that deliver a better user experience than their mobile Web sites.