A forum for the print and
digital publishing industries
- Kung Fu Fighting: Master Ad Sales Advice
Carl, the wise ad sales master–he has some important tips for you.
- Confession of a Traditional Publisher: Inhabiting ‘That Moral Middle Ground’
Robots haven’t completely replaced media salespeople, but they’ve forced the role to evolve.
- Why i Newspaper is to Launch First TV Advertising Campaign in Two Years
Print newspaper circulations may be in long-term decline across the western world, but i editor Oliver Duff (pictured) believes the UK’s youngest national title can buck the trend.
- ASA Calls for Clearer Guidelines Between Vloggers and Brands
The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today’s ISBA annual conference.
- Newsonomics: Single-Copy Newspaper Sales are Collapsing, and it’s Largely a Self-Inflicted Wound
Newspapers have hiked prices to squeeze more revenue out of a smaller customer base. But it looks like that trick is already losing its power.
- Private Marketplaces: What’s in it for Me?
Digital video advertising has grown from a fledgling industry into one worth over €1B in 2013, and programmatic video ad sales in EU-5 aretipped to reach €369m by the end of 2015.
- Hibert Publishing is All in The Family
“There are no secrets. Great people, good systems and hard work!! In today’s publishing world you have to be relevant NOW, “says Gary Hibert, President.
- Harte Hanks Acquires 3Q Digital
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley
- ABC to Deliver Independent Certification to Newly Agreed Social Video Code
ABC today launches its Social Video Code certification, the latest in its series of independent brand safety certifications to standards set by JICWEBS.
- The Latest Web Publishing Design Trend: Mimic Print
Wired on the Web suddenly looks a more lot more like Wired in print.
- BBC’s ‘Future of News’ Report Misses the ‘Public’ in Public Media
The world’s largest news organization, the BBC, recently published the first part of its Future of News project looking at the state of the industry and where it’s going.
- The Big Bang: TV and Online Data Join to Form New Media World
The breadth of audience data for TV has grown tremendously in the past few years. The industry that has primarily used age and gender for targeting for decades now has more data than ever available.
- Avoid “TMI” in Media Ad Sales
You are a media ad sales rep on your game. You know your stats, your pricing, your integrated packages, your creative revenue strategies. You are positively full to the brim with great ideas for your advertising clients.
- Digital Shift the Only Way to Save Some Newspapers
With all of the focus on making the transition to digital and how that is helping news outlets and periodicals alike, it’s easy to overlook the fact that it’s not just about increasing ad revenue or reaching subscribers where they read.
- Interview: Imagine Publishing Explains Why Print is Not Dead
Operating in an industry that has been slow to embrace the digital revolution and hampered by declining print sales, IP is bucking the trend with its unique business model.
- Why Old-School Newsletter Publisher Smartbrief is Giving Content a Try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever.
- Digital Leading the Way for Revenue Growth in Radio
According to new research issued by Borrell Associates on behalf of the Radio Advertising Bureau, the radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the first time, growing revenues 18%.
- Instagram Carousel Ads
Instagram Unveils Clickable Carousel Ads: The new carousel ads on Instagram are “a new way for brands to share more images with people interested in their posts.