• ASME Revises Editorial Guidelines
  Moves clear the way for cover ads, editorial input in ad creative.
• Publishers Take Ad-Targeting Cues for Facebook Posts
  Facebook has been enlarging its role in the publishing ecosystem, from trying to handle publishers’ ad targeting to its controversial pitch to getting them to post their articles directly to the social network.
• Demystifying Programmatic Video Advertising
  Programmatic is arguably one of the biggest developments in the digital advertising space.
• A Radical Idea for Audience Development: Integrate your database
  VP Eric Rutter recently spoke at the Niche Media Conference about 9 radical ideas for audience development.
• Production: The Power of Print Still Prevails
  It’s less exciting than a hot new app and won’t be a topic for your next newspaper revolutionizing webinar, but newsprint continues to be one of the top three expenses for most newspaper companies, and it’s worth another look.
• USPS Adjusts Periodicals, Sets May 31 for all Rates
  The Postal Service announced on April 16th, in response to concerns raised by the Alliance, it has reduced the large price increases it had  previously proposed for light weight, low advertising magazines, primarily published and mailed by nonprofits.
• Digital Marketing and Death of a B2B Salesman
  Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated one million B2B sales jobs.
• Data-Driven Marketing is All the Rage
  But are clients ready to act?
• Marketing Trends: How to Think Differently and Predict the Future
  Why marketers should care about trends?

Moves clear the way for cover ads, editorial input in ad creative.

• National Daily Newspaper Sales Fall By Half a Million in a Year
  Sun records drop in circulation of 10%, with Guardian reporting biggest fall among quality titles and a 10% average decline across all Sunday titles
• 5 Fab New Revenue Ideas for Niche Publishers!
  A Dozen (or More) Revenue Ideas and How to Pull Them Off, that can pump new revenue into your magazine or expand your media products.
• New Company to be Created for Audience Measurement of Newsbrands and Magazines
  The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.
• Publishers Rethink the Infinite Scroll
  The feature, which loads content continuously as readers scroll down the page, has gone from design curiosity to the go-to tactic for publishers looking to boost time on-site and ad.
• Facebook May Move into Native Ads
  Facebook is thinking of building a super ad exchange that could seriously hurt Google and a bunch of other companies.
• Ad blocking is every publisher’s problem now
  The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games, or those in European markets.
• Does Agency Pricing Hurt Reading Consumers?
  The publishing world is still rebounding from the effects of the DoJ suit against Apple and five of the then-Big Six publishers, and the effects of the judgement against the parties involved is still resolving itself.
• Buzzfeed Denies Deleting Critical Articles to Appease Advertisers
  Editor-in-chief Ben Smith apologises to staff for ‘acting without respect to our standards or process’ after critics say news site acted in commercial interests.
• 11 A/B Testing Mistakes and How to Avoid Making Them
  Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers.

Sun records drop in circulation of 10%, with Guardian reporting biggest fall among quality titles and a 10% average decline across all Sunday titles

• Overcoming Boundaries to Subscription and Revenue Growth
  Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
• Publishers See 20% Boost in Revenue from Online Video
  Online publishers have pocketed a 20% leap in revenue generated through online video, according to the Association of Online Publishers (AOP) and Deloitte’s Q4 Digital Publishers Revenue Index Report.
• Publishers and the Apple Watch
  Publishers are betting Apple will churn out another hit with consumers.
• Publishing Management: Is it Time for a Financial Check-up?
  Places to evaluate and improve magazine ROI.
• AOP Publishes Organisation Census
  The latest figures from the highest Association of Online Publishers’ seventh Organisation Census reveal publishers are optimistic the industry will grow in 2015, with 71% of respondents expecting to recruit additional staff – the highest percentage seen since the survey began in 2003.
• GOOD Goes Back to Print Video
  The company is rethinking its media approach as it tries to get back in touch with its audience. As more publishers look to infuse social networking and other UGC elements with their traditional editorial models, GOOD may serve as a reminder of the importance of keeping focused on the core product.
• Chase Promotes Digital Products With Major ‘Masters’ Campaign
  Effort Aimed at the Growing Number of Consumers Who Bank Digitally
• Revisiting Mequoda’s Multiplatform Media Strategy
  The Mequoda Group consults for publishers in the areas of content marketing, multiplatform product development, and strategic revenue optimization.
• The Economist Wants to Give You a Sense of Completeness, Even if that’s an Illusion
  The Economist sells itself as the only thing you need to read, and that can be a powerfully appealing offer for news consumers — but it’s ultimately just an illusion.

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.

• Ways Publishers Can Use Email Marketing to Drive Traffic
  A strategic email marketing program is one of the most effective, low-cost ways to grow your audience, share premium content, and drive traffic.
• Your Client Prospecting List: Time for Another Spring-Cleaning
  The “List” is your key asset in ad ales prospecting, so you need to keep it updated and fresh.
• Apple Watch Gets Another Media App: The Economist
  The Economist — a dense, erudite weekly magazine based in London — is opening up shop on Apple Watch, where subscribers to the magazine’s digital edition will be able to listen to Economist articles.
• Are Publishers Ready for Google’s ‘Mobile-Friendly’ Rankings?
  Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared.
• Overcoming Boundaries to Subscription and Revenue Growth
  Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
• Washington Post Partners with Flipboard
  WaPo announces it will be adding all editorial content to the magazine-style aggregation app – and does not rule out hosting content on Facebook.
• Will Marketers Ever Find a Single Customer View Solution?
  Integrating technologies is key to overcoming data gaps.
• Newspaper Association of America CEO Caroline Little to Step Down
  Newspaper Association of America President and CEO Caroline Little announced to the Board of Directors today that she is stepping down from her position effective August 31, 2015.
• How 3 Publishers Combat Data Leakage
  As three publishing sales executives explained, safeguarding against data leakage comes down to enforcing rules about what data advertisers can collect.