A forum for the print and
digital publishing industries
- How Sponsored Content Is Becoming King In A Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief.
- So Many Smart Reasons To Attend The 2016 Niche Digital Conference!
YOU need to get yourself out of your office and learn from industry experts about what’s working, what’s not and what’s cutting edge—in order to thrive in niche publishing. No excuses.
- How Meredith’s Magazines Are Shifting To Video
Meredith, parent of Martha Stewart Living, Better Homes and Gardens and 16 other food, parenting and lifestyle titles, is no different in emphasizing the shift to video .
- Magazine Publishers Earning More Selling Access To Their Archives Than From Apple Itunes Store
According to digital magazine specialist Exact Editions, sales of archive subscriptions are a growing source of revenue for magazine publishers.
- Meredith To Partner With “Fixer Upper” Stars On New Lifestyle Mag
Joanna and Chip Gaines, of HGTV’s Fixer Upper fame, are known for entering dilapidated relics of the past and restoring them to their former glory. Now, they’re taking their talents to the newsstand.
- Why Bauer Media Still Believes In The Newsstand
It’s no secret that the newsstand is not the revenue driver it once was for magazines. However, that hasn’t been the case for Bauer Media, a company that places heavy emphasis in that space with a portfolio that includes In Touch, Woman’s World and Closer.
- How Publishers Are Using Machine Learning To Improve Content Creation & Advertising
Machine learning, a type of artificial intelligence that allows computers to learn without being programmed, may seem like a technology pulled off the set of Star Trek, but it’s actually being used in a variety of industries.
- Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions
Big changes in the corporate org chart announced two weeks ago were just the preamble to a wider executive shakeup at Time Inc.
- Twitter’s User Base To Grow By Double Digits This Year.
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network.
- How Publishers Wring New Value From Old Content
Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts.
- Hearst Tightens Budgets As Advertisers Pullback
The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand.
- How The Atlantic Is Bringing Its ‘Real-Time Magazine’ Approach To Political Coverage
Debate nights are by now a familiar ritual for political journalists at The Atlantic. As the network lights come up in an auditorium somewhere in America, the magazine’s campaign corps begins typing away.
- Aop Unveils Winners Of The Digital Publishing Awards 2016
The Association of Online Publishers (AOP) revealed the winners of its esteemed Digital Publishing Awards at an exclusive ceremony last night hosted by comedian, writer, presenter and actress, Katherine Ryan.
- 3 Ways Publishers Should Share Data With Advertisers
Today data insights are a necessity for advertisers. They’ve come to expect data at every stage of the sale. Whether publishers are demonstrating the value of a particular solution pre-sale, or sharing the results of campaigns post-sale, data is an integral part of the sales conversation.
- What’s Hot In Niche Media This Week!
Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot July news in niche media: (Did we mention it’s hot?)
- The Sun Launches What It Claims Will Be Uk’s Biggest Circulation Film Magazine
Popcorn, a 28-page monthly publication, will feature in the Saturday edition of the newspaper starting from 16 July.
- Magazine Publishers Begin To Embrace Virtual Reality
If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.
- Digital Magazines And The Search For Inspiration
Incredibly, 2016 marks ten years since the launch of Monkey magazine, heralded in its time as the World’s first truly interactive digital magazine.
- How E-Commerce Is Providing A New Revenue Source For Specialist Magazines
In the ongoing struggle to effectively monetise digital content, some magazine publishers have turned to online marketplaces as a source of new, higher-margin revenue.
- Review Of Appnexus’ Publisher Summit
With a staggering 92% of publishers in Europe participating in programmatic, according to the IAB, it’s clear that we’re now well past the tipping point – a reflection of how important ad technology has become for publishers.
- How To Make The Marriage Between Publishers And Facebook Work
Back in May, the satirical website The Onion published a story that cuts to the heart of Facebook’s complicated relationship with media organizations.
- Economist Profits Up To £61m As Paid Subscriptions Offset 18% Print Ad Fall
The Economist grew profits to more than £60m last year overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers.
- Sponsored Content Programs + Your Magazine Readers = Sales Success!
We recently interviewed Ryan Dohrn, Founder and CEO of 360 Ad Sales, on ways publishers can help their advertisers position themselves through compelling content in both print and digital.
- UK Publishers Hope To Capitalize On Brexit By Offering New Print Products
In the afrermath of Brexit, publishers are capitalizing on the heightened public interest and a desire for trusted journalism, by testing the appetite for new products.
- The Virtual Reality Frontier: How Publishers Are Testing (& Monetizing) Vr
At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets.
- The Anti-Ad Block Ads: How Publishers Can Be More Persuasive With Their Pop-Ups
From begging to berating, The Drum reviews the pop-up approaches of publishers looking to convince readers to switch off their ad blockers.
- Reuters Printing Special Edition Magazine For National Conventions
From Facebook Live to short e-newsletters to Snapchat and VR, media companies seem to constantly be looking for the next best thing to get their content out there and engage audiences.