A forum for the print and
digital publishing industries
- What Publishers Need To Know About AI
Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
- The Cover Story: Harvard Business Review
Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
- Don’t Be Constrained By Being A Publisher
Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
- What Brands Need From Their Magazine Partners
Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
- Younger Audiences Read More Mags Than The Population At Large.
There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions.
- 4 Questions To Ask Your Media Partner When Building A Distributed Campaign
As publishers and marketers rapidly evolve to meet the ever-changing needs of consumers, the nimble ones have realized that a one-size-fits-all approach to content and advertising is insufficient to actually break through with today’s consumers.
- Publishers On Their Facebook Relationship: It’s Complicated
With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
- Woth Magazine: “Wonderful Things” Happen Between The Pages Of This New Dutch Launch
We decided to make a print magazine because we wanted it to be a beautiful thing and we thought about design and designers and the way they work, for them materials are very important. We also thought about their skills and the stories behind their ideas for the product.
- Way, Way Beyond Ads: How Publishers Can Boost Audience And Revenues!
Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media.
- How Forbes Got Readers To Double The Time Spent Per Post On Mobile
For most news publishers, their audiences increasingly prefer visiting them on mobile devices. As comScore found, mobile eats up 65 percent of digital media time. But many publishers have lagged in reshaping desktop news for mobile sites.
- Uk Publisher Bids $1.56 Billion For Penton
Business-to-business media is still big, well, business, judging by the price tags attached to some of the big B2B publishers and events companies over the last year.
- What Is ‘Content First’ And Is It The Way Forward?
As magazine publishing evolves, a key challenge for publishers is to select the right workflows and processes that not only solve current challenges but can adapt sufficiently to further disruption.
- 2017 Print Forecast: Tiny Price Hikes With A Chance Of Disruption
In fact, for all of the “Three Ps” of print magazine publishing — Postage, Printing, and Paper — publishers should be more concerned about disruptions than price increases next year.
- What You Need To Know This Week | September 19, 2016
After weeks of rumors regarding an upcoming restructuring, the mood at Condé Nast, headquartered at 1 World Trade Center, has understandably turned sour. The potential plans that are circulating have made way for wild speculation among staffers.
- Publisher Events: New Stuff To Check Out!
Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events.
- Amid Widespread Pressure On Print Advertising, Sunday Times Style Magazine Trumpets Record Revenue
The Sunday Times’ Style magazine has published the most advertising-packed edition in its 20-year history.
- A Cross-Disciplinary Approach To Science Is Helping Nautilus Carve A Unique Niche In Science Publishing
With a focus on deep reporting, a print magazine, and an intense affinity for illustrations, nonprofit Nautilus has taken an expensive approach to launching a new science publication.
- Four Years Of Quartz: Jay Lauf Looks To The Future Of Digital Publishing
Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly articulated vision of founder Jay Lauf. He stepped in to Digital Media Strategies USA 2016 for a chat about how he turned the brand into an institution and an adjective.
- Why Is The September Issue So Important?
For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year.
- 5 Expert Tips To Improve Your Product Conversations With Advertisers
It’s great when advertisers are committed to print or excited about the possibilities of digital. But sometimes, even now, you need to prove to your clients how “either-or” thinking can actually hurt their marketing efforts.
- Behind Foreign Affairs’ Surge In Circulation
If paid content is truly dying in the digital age, Foreign Affairs hasn’t received the memo. Over the last five years, the bimonthly journal — focused on international relations and U.S. foreign policy
- Video Is Giving The New Yorker A Way To Reach New Readers Without Turning Off Existing Diehards
While many publishers are chasing speed and high output in video production, the magazine’s pace in video matches its print — slow, deliberate, and focused on getting the story right and protecting the brand.
- How Magazine Companies Must Change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate.
- Forbes’ Editor Randall Lane Celebrates Five Years & Proves The Golden Age For Print Magazines Has Only Just Begun
As Forbes magazine prepares to celebrate its centennial anniversary in 2017, the legacy brand’s editor, Randall Lane is celebrating his fifth year at the helm. And according to the title’s latest numbers, there is much for Randall and the magazine to be excited about.
- How Marie Claire Plans To Double Readers In 18 Months
Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
- Mpa Next Encourages Young Magazine Professionals
MPA – The Association of Magazine Media has formed MPA Next, a community for young professionals in the magazine media industry.
- How Data Analysis Sharpens Up Your Content
How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve your content to make it perform better?
- Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads
Just exactly what it means to be a magazine journalist in the 21st century is a question that seems to be posed quite often in this industry, and no two answers are generally the same.
- What makes a magazine sell? An interview with buyer Marc Robbemond
So you want to publish a magazine? is packed with useful advice for aspiring publishers. The book covers every aspect of launching a new title, from developing an initial concept to working with advertisers, printers and distributors.
- ‘ESPN The Magazine,’ ‘The Atlantic’ Take Top Rankings In MPA Brand Audience Report
ESPN The Magazine and The Atlantic took the top spots for highest total audience in July 2016 and most growth versus a year ago, respectively, according to the most recent Magazine Media 360° Brand Audience Report.
- Video: Making the Most of the Mobile Opportunity
The video below is excerpted from the recent Publishing Executive webinar, “Strategies for Optimizing and Monetizing Mobile Content.” The full webinar is available on-demand here.
- The Radical Transformation of Media: An interview with CEO Don Nicholas
Publishers often talk about radical transformation of media since digital publishing came on the scene and turned traditional media organizations on their head. But let’s not point fingers.
- How magazine companies must change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate
- Regional publishing pair launch free Winchester Resident Magazine with ‘quality local journalism’ promise
Guy Hanson and Sue Hughes are posting Winchester Resident Magazine to about 7,500 homes in the area with bi-monthly editions in B5 ‘book’ format.
- The Value Of Niche Sites: Q&A With Q.Digital’s Scott Gatz
Supply-Side Insider discussed industry issues with Scott Gatz, CEO and founder of Q.Digital, a multi-brand publisher targeting the LGBTQ market, whose properties include Queerty and GayCities.
- What You Need to Know This Week
Shape publisher Tim O’Connor has been let go and Chris Guilfoyle will take his place as part of a series of changes to Meredith’s brand leadership.