A forum for the print and
digital publishing industries
- Desktop Is The New Print For Publishers
Consumer behavior changed over the past 20 years, as audiences shifted from traditional media to digital media. The industry experienced massive growth in content production, consumption, and ad spend thanks to this shift, except that revenue for publishers did not grow at the same time. It fell. Massively.
- Has Social Media Killed Print? Not With Millennials In The Mix.
With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers.
- Sacramento Media Acquires Sierra Heritage
Sacramento Media has acquired Sierra Heritage magazine from El Toyon, Ltd. The 35-year-old title, which covers the Sierra Foothills region, will be rebranded next year under the new name of Sierra Living.
- What You Need To Know This Week
This isn’t a new concept but the number of publishers interested in communicating one-on-one with their readers is growing. It has been particularly difficult for publishers, who have to consider their brand’s voice, to work their way around technological challenges.
- Why Publishers Are Getting More Serious About Personalization
For years, marketers have dreamed of the day when they can communicate one-on-one with people on the internet. A growing number of publishers are sharing those dreams too, and they are investing heavily in making that happen.
- The Power Of Print Manifests Itself
Today existing brands are discovering the power of print on a regular basis. From television personalities to fashion retailers; the world of print is alive and well in the communities of many brands.
- Can We Trust Reports Of Audience Growth For Publishers?
As you know the reports of digital advertising ad fraud are reaching epidemic proportions. It seems no report and no data stream can be trusted.
- Publishers Become Retailers In The Market For Survival
Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising, many publishers have added other strings to their bows
- How Publishers Can Work More Effectively With Luxury Brands
Of all the publishing niches, the one that was arguably the slowest to embrace digital was the luxury sector. But print is still hugely important to aspirational brands.
- Why Publishers Will Continue To Embrace Native Advertisings
The old certainties of digital publishing revenues have vanished, with traditional display advertising becoming increasingly obsolete on the back of ‘banner blindness’ and adblocking.
- How Cosmopolitan Reinvented Itself & Became The Number One Women’s Magazine In The UK
Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time.
- 5 Charts: The State Of Publishers And Facebook
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility.
- How Can You Make Print Noisy? The California Sunday Magazine Has One Answer
For a recent issue of The CaliforniaSunday Magazine, editors decided to try something new and devote the whole magazine to one topic — sound.
- Publishers Become Retailers In The Market For Survival
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
- Your Amazon Prime Membership Now Includes Magazines, The Newest Batch Of Content In The Bundle
There are currently 42 magazine issues listed in the program, called Prime Reading, including familiar names like Sports Illustrated, Vogue, Bloomberg Businessweek, and Consumer Reports.
- Gannett’s Buying Spree Extends To Magazines
Apparently its recent feeding frenzy includes magazines, too. The country’s biggest newspaper chain has bought Golfweek, a weekly publication about golf that was launched by Charley Stine in 1975.
- Future Of Media: Same Goals, New Tech
While technology has completely disrupted the market, it also enables publishers to gather richer audience data, deliver highly-personalized content to reader interests, and drive greater engagement.
- Gannett Buys ‘Golfweek,’ Events Business
With its proposed acquisition of Tronc (formerly Tribune Publishing) keeping everyone in medialand on the edge of their seats this week, Gannett Co. took a little break to hit the links.
- Magazines’ Average Audience Up 9.3% From Last Year
The latest Magazine Media 360° Brand Audience Report reveals the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015, according to the MPA.
- Instagram Remains a Major Opportunity (and Challenge) for Magazine Media
Usage patterns continue to demonstrate that Facebook’s purchase of Instagram may have been one of the smartest acquisitions of the modern digital era.
- 4 charts: The state of publisher referral traffic from LinkedIn
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers tweak their editorial strategies.
- Institutions as a market for digital magazines
Consumer magazines are a primary form of social history. For much of the 19th century, and especially the 20th century, consumer magazines became the most widespread and the most vivid form of popular culture.
- The Mr. Magazine™ Interview With Daniel Hall, Publisher, Celebrity Page, Bella New York & Bella L.A.
“We had the print background and we believed in that. Also, with everything we were reading and researching, we felt that print is strong. I know it’s taken a pretty bad beating over the past several years, but really in the past two years we’ve seen a great surge in print again.
- How Dennis Publishing is achieving efficiency in innovation
Too often at publishing summits, CEOs give vague overviews of their companies and some blandly inspirational messages about how to emulate that company’s success. The phrase “Don’t be afraid to…” is never more than five seconds away and may in fact be on every single slide during the presentation.
- The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing
As publishers, we are asked to true up the expectations of our readers with the demands of our advertisers with our own vision and true north while we also…
- The Atomization of the Publishing Industry
The next revolution of magazine publishing is upon us. The past several years have challenged media companies to evolve from the print that served our industry so well for decades to the online, social world we live in today.
- How Email Marketing Can Help Publishers Overcome Ad Blockers
The publishing industry finds itself inside the perfect commercial storm. Not only have consumers almost completely abandoned their desire to pay for content, they are now waging war on the advertising partnerships that enable publishers to distribute content for free.