A forum for the print and
digital publishing industries
- Mobile Is Key Driver Of Magazine Audience Growth
Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released this week from The Association of Magazine Media.
- Email Marketing Continues To Confound Publishers
Despite email’s long-established role as a critical marketing channel for publishers, diverse challenges remain and, when it comes to return on investment, uncertainty persists.
- One Man’s Passion For The Brands He Believes In Makes Selling The Magazines
“Some of those things were super-hot, red-hot at the time, and then they simmered down. They worked for a lot of marketers, and they worked for a lot of magazine brands to bring exposure to the consumers out there for both the magazine brand and for the advertiser that locked into and surrounded themselves with that.
- Is Magazine Binging A ‘Thing’ Yet?
Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
- Publishers Are Using Their Newsletters As Labs For New Offerings
The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.
- Publishers Reconsider Sponsored Links
Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy, the links can sometimes lead to incorrect or even offensive articles.
- The Future Of Publishing: Form, Functional And Fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat.
- How Free City Magazine Publisher Shortlist Media Is Expanding Into Video
When news hit earlier this year that a woman working for a finance company in London was sent home for wearing flat shoes, Shortlist Media, which publishes weekly, free city magazines Stylist and Shortlist, scored a point for equality by filming blokes going to work in heels. The result was a 23 million views across social media.
- Publisher’s Pain Management: Here’s The Solution!
As entrepreneurs, niche publishers wear many hats. And even though sometimes it seems easier to just do it yourself rather than take the time to explain it to someone else, that’s short-term thinking.
- The Future Of Publishing: Form, Functional And Fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”.
- Are Magazine Covers A Contrarian Indicator?
FINDING a reliable way of timing the market is something that has eluded the greatest investment minds in history. That is why many people are tempted by the “magazine cover indicator” as a contrarian signal.
- New Food Magazine Might Be In The Works
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.
- ‘It’s All Powerful And It Knows It’: Publishers Reveal Their Biggest Challenges With Facebook
It’s Facebook’s world, and digital media companies are just living in it. At the whim of capricious algorithm changes and vague avenues toward monetization, publishers have no shortage of gripes with the social network.
- Making Content Marketing Work For You
Content marketing, like so many emerging forces in the publishing business, could either be the savior of the industry or the death of media as we know it — it all depends on who you ask.
- Print Advertising Standing Up To “Challenging Backdrop”
The Advertising Association and Warc Expenditure Reportreveals quarterly UK advertising spend on direct mail, magazines, regional and national news titles, out-of-home signage, radio and television and gives forecasts for the coming two years.
- Google Amp Gets Mixed Reviews From Publishers
Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue.
- New York Magazine Turns A History Of Shopping Recommendations Into A New Online Revenue Stream
“Service journalism” got renewed attention this week with the news that The New York Times shelled out $30 million for The Wirecutter and The Sweethome.
- Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?
One truism of the media industry in 2016 is that there’s seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape.