A forum for the print and
digital publishing industries
- Publishers Are Using Medium To Entice Readers And Try New Types Of Content
When Washington Post writer Geoff Edgers wrote an article about tracking down a lost violin in March this year, he took to Medium, home to long-form essays and think pieces, to explain the reporting process behind the final feature.
- Hearst Starts Talks To Buy Some Of Time Inc. Magazines
Hearst Corp. executives are said to be interested in taking a peek at some pieces of the Time Inc. empire if it were to be bought and busted up.
- UBM Takes Several Titles Digital-Only As Strategic Shift Continues
The Americas division of the global B2B information firm, which has not been shy about its aggressive transition from trade publisher to “events-first” company.
- Amazon Wants To Help Publishers Make More Money From Ads
Amazon is pushing further into ad technology with the release of two new products aimed at helping web publishers make more money from digital ads.
- 10 Tips For Choosing A Magazine Printer
The United States has more than 20,000 printing businesses. When it comes to producing magazines, you can probably ignore at least 98% of those.
- Q&A With Stand Magazine’s Dwayne Hayes
“I’m just a huge fan of print. When I read something, I want to grab it in print. When Borders (Bookstore) was opened, I would go there during my weekly Friday afternoon routine when I would get out of work early.
- Is OTT Video A New Premium Opportunity For Publishers?
Every media brand is chasing the ad dollars into digital video, but some publishers also see in the new distributed and over-the-top video environments a more direct revenue stream from consumers.
- In The Shadow Of Facebook, Twitter Loses Traction With Publishers
Social publishing is becoming a zero-sum game. As media companies clamor for reader attention on Facebook, Instagram and Snapchat, there’s one place that’s getting less attention: Twitter.
- ‘Domino’ Magazine Opens Pop-Up Store Sponsored By Target
Home decor magazine Domino has opened its first brick-and-mortar pop-up shop, located in lower Manhattan and sponsored by Target. The store features products curated by Domino’s editorial staff and inspired by the magazine’s winter issue.
- More Publishers Turn To Content-Recommendation Networks
The “around the web” ads that populate big news sites are not without their detractors, but these ads are growing in number, not waning.
- Condé Nast Shutters Print Edition Of SELF
After 37 years, Condé Nast is shuttering the print edition of Self and taking the brand digital-only, the company announced today.
- Red Magazine Partners With Sofa Workshop To Create Sofa Collection
Red Magazine, published by Hearst Magazines UK, has teamed up with Sofa Workshop to create a collection of sofas in collaboration with the editorial team led by Pip McCormac, Red’s Associate Editor (Living).
- Shorthand Wants To Help Publishers Create “Gorgeous” Stories On A Budget
As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention.
- Publishers Bet Big On ‘Special Editions’
Bookazines and special interest publications offer struggling print magazines high-margin revenue opportunities and the promise of new readers.
- Publishers Are Going Notifications Crazy
Publishers have quickly realized the power of mobile notifications in drawing people back to content, so naturally they’re at risk of overdoing it.
- Vevo Publishes Its First-Ever Print Magazine To Promote Slate Of Emerging Artists
Vevo is relying on an unlikely promotional vehicle for its newest slate of up-and-coming artists: The major label-owned music video platform published its first-ever print magazine this week
- The Publishing Industry Is About To Get More Diverse, Thanks To This New Internship Program
Whether it’s through social media, online publications or print magazines, we’re constantly consuming information.
- In Spreading The Gospel Of Print, Publishers Face An Identity Crisis
In the court of public opinion, the burden of proof often falls upon those who seek to dispute conventional wisdom.
- Are Publishers Really Putting Their Audiences First?
What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains of our society didn’t have a clue what was coming up in the elevator.
- Luxury Magazines’ Real Strength
Last night I spoke on BBC Radio 4’s The Media Show about the state of the magazine industry. Given the ten minute slot dedicated to the topic we were only able to give some top-level conclusions about the health of UK magazines
- Airbnb To Launch Magazine
One of the world’s most iconic tech startups is reaching for a traditional medium as it seeks to build brand awareness and loyalty.
- Still In Vogue: Luxury Magazines Defy Print Market Gloom
With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size pioneer Glamour seeking to bulk up to a bigger, glossier edition
- How Publishers Will Wring More Money Out Of Their Gift Guides
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year.
- In Spreading The Gospel Of Print, Magazine Publishers Face An Identity Crisis
In the court of public opinion, the burden of proof often falls upon those who seek to dispute conventional wisdom. That’s the idea, at least,
- With its own election looming, France sees an influx of US publishers
In the last 12 months, American publishers, including Mashable, Business Insider and, as of last week, Forbes
- Not Just Another Cooking Magazine
You can cook off of a screen or a Kindle or an iPad, or whatever you want, but most people don’t. And so print is extremely useful.
- How Hearst’s Executives Of The Year Are Building A Magazine Company For The Future
If Hearst Magazines had a theme song, it might be the 1966 Motown classic “It Takes Two.” Because if there’s anything that can be credited for the 129-year-old publisher’s enduring success in the often-perilous magazine business.
- This Magazine Subscription Has No Co-Pay
Most industries have lots of creative people who focus on how to sell the companies’ products and services. But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away.
- Increasing Advertising Sales In Difficult Times
According to PCS, its industry knowledge and broad customer base have told them that publishers need a new approach to advertising sales and CRM in the 21st century.
- Publishers Brace For What Happens If Facebook Stops Paying For Live Videos
Publishers that get paid by Facebook to produce live videos know the glory days might not last forever. Last spring, Facebook signed up nearly 140 media companies and celebrities
- A Rising Threat To Regional Magazines
When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets.
- Are Publishers The New Quarterbacks?
For many digital campaigns, a brand marketer may engage at least three ad agencies, and multiple, often siloed, teams within each agency in order conceive and execute a campaign.
- Bringing The Human Soul & Style Together In The Most Wonderful Of Ways
Heart and soul for the brand, two of the most important passions a magazine maker can have. Add in an honesty that goes much deeper than just the pages of the magazine.
- A Guide To Digital Experience Management For Publishers
Digital experience management (DXM) refers to providing superior customer experiences through a judicious leverage of strategy, technology, and process.
- How Publishers Are Using Slack Bots Internally And Externally
Bots, in some form or another, have been a part of Slack’s offering since it launched in 2013. The communications tools now has 4 million daily active users, up from 2.3 million in April
- Facebook Says It’s Not A Media Company, But It Just Bought A Tool For Publishers
Facebook has repeatedly insisted that it’s not a media company. On Friday, it bought one of the most powerful Facebook-focused pieces of software that media companies use to`do their jobs.