A forum for the print and
digital publishing industries
- Top Trends Publishers Should Adapt In 2017
These are just a few of the major challenges premium UK publishers will face in 2017. The question is: how can publishers respond?
- Why Publishers Are Rethinking Their Pursuit Of Huge Numbers
After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere.
- 2017 Could Be The Year Of Resurgence For Magazines
Innovation and audience-led solutions will be the key to success for magazines in 2017. While print media as a whole hasn’t been attracting the right sort of headlines, with falling audiences and sliding revenues creating a sense of overall decline, I wouldn’t write off the magazines sector.
- Facebook Steers Publishers To Long-Form Video
Facebook is encouraging its publishing partners to move away from live streaming video in favor of producing more long-form video, according to Recode, which first reported the news.
- Publishers Need A Better Way To Measure Ad Viewability
When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.”
- Things We Like: Magazines’ Future Brightens And Charity Airs Live Ad
Immediate Media’s estimated £275m sale to Hubert Burda Media is proof that there’s plenty of life in magazine brands.
- How Publishers Can Stay Compliant As Regulators Zero-In On Native Ads
As media companies embrace a popular mandate to integrate ads into a “non-interruptive” consumer experience — and the traditional ad sales ecosystem appears increasingly unstable.
- Publishers Use Instant Articles Bundle For Daily Must-Reads
Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
- Facebook Looks Like It’s Going To Stop Paying Publishers To Make Live Videos
Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network.
- Eco-friendly magazine won’t be killing trees anymore
Rodale’s Organic Life won’t be contributing to the compost heap any longer. The eco-friendly lifestyle magazine said Friday its February/March issue will be its last in print as it switches to an all-digital format.
- Publishers Use Instant Articles Bundle For Daily Must-Reads
Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
- More 2017 Predictions From Some Of Publishing’s Leading Lights
At the beginning of 2017 we asked a number of opinion formers on the supply-side of the industry for their views on the upcoming year. A few of these have come in, so without further ado…..
- Agency Buys Publisher: Turnabout Or Latest Trend?
Publishers like Vice and The New York Times have increasingly encroached on agencies’ advertising and custom content businesses, but VaynerMedia did the reverse last week with its purchase of PureWow.
- Brand Identity Is The Key For Magazines
While visiting Los Angeles, British tourists Harvey Marcus and Cassie Steer stopped by a nearby newsstand. After scanning the hundreds of titles, Marcus, with a shrug, said he probably wouldn’t buy one.
- Will Publishers Pay For The USPS’s FSS Fiasco?
More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient.
- How Publishers Squeeze New Traffic Out Of Their Old Content
A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting.
- Fashion Magazines Grapple With How To Cover Pre-Fall Collections
Pre-fall fashion collections may be important for retailers and designers alike, but for those in the fashion media, covering the season has become a point of contention.
- Relevant, Vibrant & Still The Largest Circulation Magazine In The Country With Over 37 Million Readers
AARP The Magazine is a mass-circulated publication that makes no apologies for its print prowess and passionate nature regarding ink on paper.
- Top Tech And Media Predictions For 2017 undefined
It’s that time of year again when forecasts are made for where the publishing and tech media trends are heading in 2017. So, here’s a round-up of predictions from the top commentators.
- The Latest Crucial Role At Publishers: The Programmatic Analyst
Google and Facebook account for roughly 70 percent of all digital-advertising spend, and competition is fierce among newspapers for the remaining 30 percent.
- For Sale: Condé Nast Treasures
Condé Nast Publications might be sitting on a gold mine: its archive of some eight million photographs and illustrations from Vanity Fair, The New Yorker, Vogue, Architectural Digest and other magazines.
- Under Its New CEO, New York Magazine Is Branching Out Into More “Voice-Y News Products”
New York magazine will be 50 years old next year, and though in that time it’s suffered a couple bumps and bruises — its print edition went biweekly in 2014 — it’s often come out stronger on the other side.
- Why Some Publishers Are Sticking With Medium, For Now
This week’s news that Medium is laying off 50 employees and closing its offices in Washington, D.C. and New York came as a surprise to the stable of news organizations that signed up to use the site as its publisher.
- Email, Mobile Are Key To Building Reader Loyalty
Digital media has brought a lot of challenges to the publisher’s door. One of the biggest is the challenge to reader loyalty. In the good old days, most readers had limited choice; sometimes if they didn’t read your newspaper or magazine, they didn’t read
- Facebook Is Going To Start Showing Ads In The Middle Of Its Videos And Sharing The Money With Publishers
Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.
- The Winners And Losers In Magazine Media: 2016
In many ways, 2016 sucked. Except for the stock market; if you were in the market, it was a bang-up year. Or if you were a Chicago Cubs fan. Otherwise, let’s be honest, 2016 was bleak: too many American icons died, our planet’s temperature grew ever warmer, and Kanye West’s ego still roamed wild
- Meredith Woos Time Inc. Again
After dating a few years ago, then taking some time off and seeing other companies, publishers Meredith Corp. and Time Inc. may be getting back together. At least that’s what Meredith hopes.