• Digital publishers optimistic for the year ahead
  Findings from AOP and Deloitte reveal an increase in growth forecasts for the year ahead from 4.8% in Q3 2016, to 6.4% in Q4 2016
• The Times’ subscription sales jump 200 percent
  British newspaper The Times has seen subscriptions sales jump 200 percent in the last year since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago.
• The Atlantic Grows International Presence Across the Atlantic
  The Atlantic to open global bureau in London for reporting, events, and business partnerships, with James Fallows as its first Europe Editor.
• Jimmy Carter’s beard and beggars in bowlers outside the White House – how the Daily Mail was hit by a ‘fake news’ scandal
  The author of new book Mail Men describes how Daily Mail was hit by a scandal that today might be described as “fake news” under the reign of editor David English
• Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly
  Davler Media Group is expanding into the LGBTQ space through the acquisition of Metrosource and the launch of a new quarterly design and lifestyle magazine, Exuberance.
• Things we like: The enduring power of newspaper brands and ITV’s VR experience
  George Osborne is appointed editor of the London Evening Standard, and ITV gives horse-racing fans the chance watch the Cheltenham Festival in VR.
• Publishers Make a Fraction of Revenue From Third-Party Platforms: Here’s What To Do About It
  Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses.
• ‘Truth’ Is Diluted When Publishers Chase Scale
  Research by Moat on behalf of the World Media Group has demonstrated the extent to which publishers rely on the trusted nature of their brands to command high ad prices.
• Norwegian newspaper uses data journalism to build its digital presence
  A Norwegian news organization has transformed its output in the last six years using data, now focusing on digital-first products that offer its audience original reports and analysis.

• Publishers See Long-Term Potential, Short-Term Hurdles In Messaging Platforms
  Publishers all seem to agree that messaging platforms are the future, but few are charging into it. After an initial rush onto platforms like Facebook Messenger.
• Rise Of The Niche Social Network
  The future of publishing is in the niche, according to Alex Attinger, CEO of Social Dot Limited. His last start up, Digitalbox, was a huge success and featured in the Sunday Times ‘Tech Track 100’ for two years running before selling off one of its divisions in a £multi-million deal in 2015.
• Mutant Digital Offspring: Why Are Publishers’ Newsletter Promotions So Lame?
  My post last month about how some of my fellow print dinosaurs are marketing their magazines set some tongues wagging on the digital side of Magazine Media Land. But in the Stupid Marketing Olympics.
• Facebook Lets Publishers Place More Ads In Instant Articles
  Publisher partnerships with Facebook have proven to be something of a roller coaster — promising developments alternate with setbacks amid constantly changing rules and endless tweaks to the newsfeed algorithm.
• How Publishers Can Measure Up Best Amid Digital Doubts
  Planet of the Apes concludes with one of the most iconic moments in movie history. Charlton Heston’s character Taylor rides his horse onto a deserted beach…
• Celebrating Over 80 Years Of Publishing Success With A 1000th Issue
  “There is something about print that is innately impactful and tangible. We’re in an era where we have websites that the pages just scroll endlessly…
• AMI To Buy Us Weekly
  Wenner Media’s Us Weekly went on the block in late 2016, and since then there have been plenty of rumors floating around about potential buyers.
• Your Next Favorite Magazine Could Be Published By A Chef
  Over the last decade, countless food magazines and newspaper dining sections got slashed, gutted, or drastically reconfigured to keep up with the changing tastes of readers and advertisers.
• From Mimi To The Drive: Time Inc.’S Patchy Record With Digital Verticals
  In March 2015, Time Inc. unveiled Mimi, a “social-first” brand that it breathlessly described as the “ultimate destination for all-things beauty” and a “substantial opportunity”

• One Company’s ‘Blueprint’ For Magazine Media To Thrive
  It boils down to strength of connections allowing brands to monetise across an increased number of touch points, leaving it less exposed to the uncertainties of an ad market stacked against the original, quality producers of content.
• ‘The Model Can’t Hold’: Publishers Face Content Studio Growing Pains
  Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps of other publishers that struggled to make branded content profitable.
• Can Publishers Rebuild Customer Loyalty With Apps?
  It wasn’t too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital publications – but the euphoria was short-lived.
• How Conde Nast Plans To Compete With Google And Facebook For Ads
  Conde Nast is joining with Comcast’s NBC Universal and Vox Media to package their digital inventory for sale to advertisers, the companies announced Thursday.
• How Can Publishers Capitalize On The Video Ad Boom?
  Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers.
• Reanimating Traditions For The 21st Century And Setting A Course…
  “I feel we should be publishing fiction. And I doubted that when I first got here, but I know in my heart that’s something that is very important to Esquire.
• Vivendi CEO On Lessons For Publishers From The Music Industry, And What Else They Can Do To Thrive
  Like music, publishing is part of the cultural and creative industry. Both deal with products that are intangible, that enjoy mainstream, global appeal, and which are largely unregulated.
• Making Your Digital Subscription Strategy A Success
  On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.
• Membership Models Drive Subscription Innovation
  For two decades digital publishers have been asking “what content will people pay for?” From the looks of more recent packages of premium membership models…

• Vogue Arabia Launches Following A Digital-First Debut

The long-awaited inaugural print issue of Vogue Arabia, the 22nd global edition of the world’s most prestigious fashion magazine, will go on sale from March 5th.

• Time Inc. Is Hungry For Social Food Videos, Too

Better late than never. Time Inc. is following in the steps of Tastemade and BuzzFeed’s Tasty among others by diving into social food videos.

• 4 Ways Publishers Can Boost Mobile SEO

SEO expert Adam Sherk explains how Google’s algorithm has shifted with the rise of mobile web usage and how publishers can adapt to these changes.

• RIP Contributor Networks As A Publishing Shortcut To Scale

For years, the contributor network has been seen as a proven way for publishers to grow quickly and cheaply.

• Emmis Sells Four Of Its Five Remaining Magazines For $6.5M

Emmis Communications Corp. has sold four urban magazines for $6.5 million, the Indianapolis-based media firm announced Tuesday.

• Vladimir Putin Takes Over The New Yorker

Art editor Françoise Mouly takes us behind the scenes of the March 6 cover.

• New Internationalist Magazine Launches £500k Crowdfunding Bid To Counter ‘Media’s Broken Business Model’

Forty-four-year-old UK magazine the New Internationalist today launched a £500,000 Crowdfunding campaign

• Which Magazine Categories Are Holding Up At The Newsstand

Magazines suffered another steep decline at the newsstand in 2016, a trend that’s been seen for a decade now.

• Harpercollins Marks Its 200th Anniversary

The two companies that would come to form HarperCollins were founded just a few years apart in the U.S. and Scotland.

• Why Is Marketing For Print Magazines So Outdated?

This year’s American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes.

• AARP Expanding Editorial Staff, Opening NYC Office

Say what you will about baby boomers, but they still have an appetite for the written word. That’s why AARP The Magazine is expanding its editorial staff with up to 15 new hires even as most major publishers retrench.

• Inside Forbes’ Lean Approach To Creating Stories For Social Media

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly platform-specific editorial staffs.

• Fortune Magazine Names Ryder Among World’s Most Admired Companies For Fifth Year In A Row

MIAMI–(Business Wire)–Ryder System, Inc. (NYSE:R), a leader in commercial fleet management, dedicated transportation, and supply chain solutions, today announced that it has been named by FORTUNE magazine as one of the World’s Most Admired Companies.

• Why Publishers Are On A Major Health Kick

Digital publishers are caught up in a new health craze. After a years-long pursuit of scaling an audience, many publishers are now launching vertical sites, which has resulted in several dedicated to health and wellness.

• How Four Fashion Publishers Are Using Instagram’s New Galleries Feature

Instagram rolled out Galleries on Wednesday, a new way to share up to ten photos or videos in a carousel, and fashion publishers are already keen to test it out.

• At Mg Magazine, A Former AVN Exec Looks To Light Up The Cannabis World

How the two-year-old trade magazine assumed a leadership role in one of America’s fastest growing industries.

• Time Inc. To Bidders: No Breaking Up The Company

There’s no new owner for Time Inc. yet. But the list of those still in contention is narrowing, as the magazine company has evidently decided it’s not into the idea of being sold off piecemeal.

• DMS 17: How Dennis, Hearst And Future Plc Are Building New Products Around Editorial Expertise

It’s no surprise that advertising isn’t quite the engine for media companies that it once was. Horsepower is leaking away as print circulations shrink and digital ad spend is hoovered up by platforms rather than publishers.