A forum for the print and
digital publishing industries
- 7 CRM Strategies That Create Revenue!
Let’s face it. Even ad sales rock stars can still leave money on the table. After all, we’re human beings, not machines. We need technology to see what the human eye can’t. Perhaps that’s why CRMs have become so popular.
- Facebook’s Instant Articles Are Falling Out Of Favor With Publishers
A big story of the week was publishers’ changing use of Facebook. In some areas they’ve become displeased with the platform’s offerings, but in others they’re still happy with the massive scale as a testing ground for what works.
- Can Quality Publishers Finally Sell Quality?
The storyline in advertising in the last few weeks is how advertisers are running away from toxic adjacencies on YouTube…
- Can Podcasts Give Print Media A New Life?
Is print dead or is it merely being revitalized? It’s a question that everyone in the media industry has been trying to figure out for some time now.
- 5 Tips For Setting Your Digital Media Priorities
Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs.
- Outside Magazine And Rei Team To Release All Women Issue
To celebrate the many achievements of women on all fronts, Outside and REI have teamed up to put out the May issue of Outside that features, and is put together, almost entirely by women
- Dujour Aims To Leverage Its Reach, From Social To Print
DuJour Magazine is rolling out a new offering to advertisers, which company founder and chief executive officer Jason Binn has devised in order to compete in the changing media landscape.
- Print It: Introducing Dizzy, A New Magazine By Arvid Logan And Milah Libin
Influences for the new magazine Dizzy created by New Yorkers Arvid Logan, 22, and Milah Libin, 24 run the gamut from ’90s graffiti ‘zines and art and children’s journals to forgotten publications sourced from junk shops.
- Coastal Living Magazine Celebrates A Milestone
We mentioned that the industry is changing, but readers are changing as well.
- Finding Your Place On The Print-To-Digital Spectrum
Over the past couple of years, the state of print and digital distribution has felt very similar to a busy cloverleaf highway intersection, with eight lanes speeding in every direction.
- Fortune Is Growing In Video And Print
Fortune is growing in two places. One — video — you might expect. The other — print — you might not. Year-over-year the business publication, which was launched in 1929 by Henry Luce…
- How Instagram’s “Shop Now” Button Is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue.
- Future Publishing Doubled Commerce Transactions To Top 1 Million Using Search Data
Magazine publisher Future, with a portfolio of 50 brands spanning consumer electronics, music, and photography…
- Facebook Is Giving Publishers New Ways To Reach Audiences On Instant Articles
- Facebook announced Friday a few new ways that publishers can reach out to audiences directly through Instant Articles. Josh Roberts, a project manager at Facebook, wrote about the new features in a blog post.
- How New York Magazine Is Growing Commerce Revenue
New York magazine has been giving its print subscribers shopping recommendations for five decades. But when it turned the print feature into a digital e-commerce brand last year, it had to start from scratch.
- The Day Magazines Paid For “User-Generated Content”
Magazines have been valuing their readers and their ideas for years, even before This Old House magazine became “Your Old House” for an issue a few years ago, allowing its readers to have free rein with the content.
- Inside The Economist’s Plan To Conquer America
Running a profitable, mass-market magazine whose revenue is overwhelmingly driven by print advertising is—to put things mildly—a much riskier proposition in 2017…
- Monocle Magazine Celebrates Its 10th Anniversary
Tyler Brûlé certainly gets around. In the Editor’s Letter for the April issue of Monocle magazine, he starts off from the POV of Mohawk, a store in the Silverlake district of Los Angeles.
- For Newsstand Success, Magazines Must Stay True To Editorial Mission
I have conducted an exercise with many of my clients lately, where we identify their editorial mission and then actually deliver that mission to consumers on the newsstand.
- Machine Learning Will Give Publishing Visual, Interactive Content On A Big Scale
Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile “snacking,” low-quality “clickbait” competition and content recommendation services that…
- Modern-Day Magazine Business Model Relies On ‘Tricks And Goodies’
GOOD JOURNALISM IS SIMPLY not enough to sustain magazine revenue these days, according to two business-side veterans who spoke at a panel at Columbia Journalism School on Monday.
- Boat International US Is Proof Luxury Print Media Is Alive And Well
BOAT International Media, the global authority on superyachts and the luxury lifestyle that goes with them, has today unveiled a revamped version of its prestigious American yachting bible ShowBoats International.
- 10 Media Trends For 2017 And Beyond
Much of the Guardian’s Changing Media Summit was focused on restoring trust; from fake news to viewability and ad fraud. But there was still time set aside for looking forward at some of the opportunities and challenges that will face media over the next couple of years.
- Future Publishing’s ‘Trilogy’ Of Strengths: Community, Context, Consumer Journey
A silver lining of the ongoing disruption of publishing is that it’s forcing publishers to reappraise their strengths and weaknesses.
- Aarp The Magazine Eic Shares Some Robust Numbers
“The Magazine’s circulation went up in 2016–to 22.5 million–and our readership topped 37 million for the first time. Against the odds and bucking the big financial trends in publishing, our print advertising revenue edged up a percentage point in 2016, while our online revenue rose five percent.
- Hearst Magazines And Condé Nast Joint Venture Pubworx Acquires Procirc
The Hearst Magazines and Condé Nast joint venture—PubWorX—has acquired ProCirc, a Florida-based publishing services company with more than 50 publishing clients across more than 250 titles.
- Serving The Hobbyist, The Retailer, And Today’s Christians Through A Host Of Print Magazines
“The thing that we have discovered, and we have such niche publications, is that our readers want what we have. Dolls Magazine, which is probably our biggest base where we’re the only one out there, so people want it because they’re collectors.