• Publishers Are Increasing Revenue With New IAS Viewability Solution

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

• Best Of The Week: Amazon Makes Push For Video Publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

• Print Proud, Digital Smart

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

• 5 Ways Publishers Can Hyper-Target Print Like Digital Marketers

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

• Facebook In Talks With Publishers On Supporting Subscription Models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

• Closing The Gap: How Magazine Media Is Solving For Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

• Publishers Are Finding Flipboard Drives Nice Traffic

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

• This New Facebook Analytics Tool Lets Publishers Compare Their Mobile And Instant Articles Traffic

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

• Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

If You Send Marketing Emails To Canada, Here’s What You Need To Do Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in.

Google Funds Automated Journalism In Uk

Robots may not be pounding the streets and cornering reluctant sources in the search for scoops anytime soon, but they will be generating a giant volume of basic local news in Britain in the near future, thanks to Google.

Publishers Are Switching Affections From Snapchat To Instagram

Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers.

Newspapers Want To Band Together Against Facebook And Google

A trade group representing many of the country’s biggest newspapers, including The New York Times and Wall Street Journal, said Monday it’s lobbying to revise antitrust laws in order to allow newspapers to bargain collectively with Google and Facebook.

Online Publishers Try Reducing Ads To Boost Revenue

For online publishers, more advertising typically means more revenue.

Do You Really Know Your Digital Audience? The Data Might Surprise You.

It turns out that publishers who take the time to understand the breadth and diversity of all their readers – not just their most vocal fans – will uncover new content opportunities and positioning strategies that can reach a broader audience.

Magazine Media: Knockdown Or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment.

Reader’s Digest: A Legacy Brand That’s Been For The People & Mostly By The People Since Its Inception And Now Sports Its First-Ever Reader-Generated Cover

People generally curate things themselves through Google searches and other ways, but they also rely on various brands to do the curating for them.

Look Out, Youtube And Facebook: Amazon’s Coming For Video Publishers

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses.

• What Small Publishers Should Charge for Creative Marketing Services

Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.

• The Magnolia Journal Proves Print Still Works

Last year, home improvement power couple Chip and Joanna Gaines turned to print, and Meredith, to extend their brand with the quarterly magazine The Magnolia Journal.

• Meredith Core Media: A Strong Belief In Print As Its “Core” Business With Several New Titles To Prove It, And More On The Way

Two New Magazines, Hungry Girl, Waste Less, Save More, To Join Eat This, Not That, The Magnolia Journal, And Forks Over Knives, In Meredith Core Media’s Stable Of New Shining Print Stars.

• The Economist Is Helping Advertisers Find Economist Readers Off Its Properties

The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting.

• ‘American Heritage’ Returns As Digital-Only Magazine

Like many other magazines, such as Mental Floss, Jet and Computerworld, American Heritage is going digital-only.

• Google Goes After Mobile Native Advertising With New Adsense Formats

Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

• With Echo, Amazon Is Emerging As A Friend To Publishers

In the panoply of platform giants, Amazon is scoring big with publishers, at least for now.

• The Tech You Need To Improve Your Programmatic Strategy & Optimize Yield

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging.

• Potential Bidders Circle Rodale As Publisher Preps For Sale

A sale of Rodale Inc., the family-owned publisher of magazines such as Men’s Health and Women’s Health, could potentially come before the end of the summer

• Transform Your Digital Revenue Strategy!

Niche CEOs in both B2B and B2C gathered at the Niche CEO Summit in Washington DC last week to talk about how to transform their current revenue models.

• MPA: More Publishers Adopt Video As Audiences Grow

More magazine brands are producing video as audience rates grow across various platforms.

• ‘We Need To Be Bolder’: How Publishers Control Their Brand Identity On Social Platforms

Standing out on distributed platforms presents a branding challenge for publishers.

• Condé Nast Britain Digital Launches Stories, A Branded Content Studio

Condé Nast Britain Digital is launching Stories, a newly titled branded content studio.

• A Practical Guide To Artificial Intelligence For Publishers

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management.

• City And Regional Magazine Publishers Still Believe In Print

Conventional wisdom would tell you that in the magazine space, print is on the wane; advertisers are shifting their budgets to digital media.

• Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention

The Amazon Echo Show, the $230 audio and video device launched in early May, is years away from being a niche product.

• The Pioneer Woman Magazine: Pioneering Its Way To A Phenomenal Debut And Proving That The Power Of Print Is Stronger Than Ever

At the beginning of June, The Pioneer Woman Magazine debuted at Wal-Mart, the retailer where Ree Drummond, who is the “Pioneer Woman” has her line of cookware, dinnerware and home products sold.

• 4 Completely Ordinary People Who Made The TIME Magazine List Of Top Internet Influencers

Can everyday people change the world? Or do you have to be a business leader, media figure, or celebrity?