• Facebook Confirms Plan To Help Pubs Sell Subscriptions Through Instant Articles

Publishers who have gravitated away from Facebook Instant Articles over fears of over-dependence may soon have cause to reconsider.

• Where Do You Find Really Great Salespeople?

Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople?

• The Atlantic Is Starting A Membership Program

The Atlantic announced today that it’s introducing a membership program for fans, becoming the latest publication to seek out reader support to bolster its bottom line.

• The Washington Post Brings Artificial Intelligence To Its Native Ads

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates.

• T Magazine, Trusted Media Brands Staff Up | People On The Move

T: The New York Times Style Magazine announced a series of hires and promotions.

• Lead Gen: Where Do Publishers Go From Here?

Several years ago, I had a transformative experience surrounding lead generation.

• How Brands Are Switching Up Their Approach To Magazine Advertising

Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.

• Veranda Magazine Celebrates Its 30th Anniversary With Its Largest Issue In 10 Years And Its Own Testament To The Power Of Print

“So many people have already received some first-bound copies that are going to be landing in subscribers’ mailboxes very soon.

• Pen, Paper And Data: Orb’s Approach To Global Reporting

The non-profit organisation publishes stories in four formats, including text and audio, and translates them into four languages.

• Inside, The Collection Of Industry Newsletters, Continues To Bet On Email, The “Largest Social Network”

Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.

• Mckinsey Partner To Oversee Time Inc. Transition

Maybe the new name of Time Inc. will be McKinsey Media.

• Survey Says: Brands In Print = More Reader Trust

We say it all the time: It’s not a print vs digital question anymore. It’s both.

• 5 Ways Publishers Can Use Digital Printing To Get Personal & Drive Revenue

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.”

• Leibovich Names Eic Time Inc’s ‘Health’ For Print, Digital

Lori Leibovich is the new editor-in-chief of Time Inc.’s Health magazine, across various platforms.

• THE 10 MOST ANNOYING MARKETING BUZZWORDS

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive track with marketing clichés that will make you puke.

• Video Series On Facebook Are Already Driving Higher Engagement, Which Is A Good Sign For Facebook Watch

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch.

• 3 Ways Publishers Can Take Action Against Fraud

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

• AP Content Drives More Facebook Engagements Than Individual Publishers In June, July

Content from The Associated Press drove higher total engagement on Facebook than any of the Top 10 individual publishers in June and July.

• How Publishers Are Using Back-To-School Fever To Drive Commerce

As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season.

• Online Traffic Strategies For Niche Growth!

With technology changing so fast, publishers need to make the right choices to keep their digital media business growing.

• A New Editor And Vision Guides The New Parents

A conversation with Meredith Parent’s Network Editor-in-Chief, Liz Vaccariello, on some recent changes to the 90-year-old brand.

• What Publishers Can Learn By Working Together With Tech Companies Like Facebook And Google

When the Facebook Journalism Project was introduced earlier this year, it confirmed that the technology company was now also a media company.

• Hearst’s Adam Harris On Using Data To Connect Content, People & Products

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising.

• The Changing Profile Of Women’s Magazines

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

• Google Warns 700 Publishers Digital Ads Will Be Blocked By Chrome Update

Google has warned about 700 publishers that their current digital ads would be blocked from reaching consumers under the new Chrome browser system set to be introduced next year that will have much tighter ad-blocking software.

• How Top Publishers Are Restoring Trust On Social

A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources.

• ‘Popular Science’ Editor Propels Mag To Traffic, Newsstand Sale

Almost a year after Joe Brown was named editor-in-chief of Popular Science, traffic to the magazine’s site and newsstand sales have increased.

• Why Sales Development Is Really A Marketing Issue In B2B

If your brand’s message is important to your company (which it should be) then the sales development should be directly aligned with marketing.

• Top Tips On How Publishers Can Engage Through Video Personalization

There’s no getting around it, Martech has become the principal form of marketing across the board.

• Facebook’s Latest News Feed Change Could Push More Publishers To Instant Articles

Facebook says it will use load time to determine what to show you. Instant Articles load really fast.

• Numbers Don’t Lie: Social Media Versus Podcasting

This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours.

• Takeaways From The Yale Publishing Course: Publishers Embrace The “Flight To Quality”

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week.

• Mpa: Desktop, Mobile Mag Audiences Dip In June, Digital Visitors Up

Magazine media audiences coming via a computer or phone have fallen in June 2017, compared to the same month a year ago.

• Trusted Media Brands Engages In A ‘Re-Startup’

CEO Bonnie Kintzer works to turn around a storied company.

• Time Inc. Launches Pethero In A Consumer Revenue Push

Time Inc. hopes to use its consumer data to learn new tricks.

• The State Of Digital Advertising: Opportunities For Niche Publishers!

CEO of The New York Times, recently declared the state of digital advertising is a ‘nightmarish joke’ and a dangerous environment for brands.

• Publishers Are Increasing Revenue With New IAS Viewability Solution

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

• Best Of The Week: Amazon Makes Push For Video Publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

• Print Proud, Digital Smart

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

• 5 Ways Publishers Can Hyper-Target Print Like Digital Marketers

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

• Facebook In Talks With Publishers On Supporting Subscription Models

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

• Closing The Gap: How Magazine Media Is Solving For Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

• Publishers Are Finding Flipboard Drives Nice Traffic

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

• This New Facebook Analytics Tool Lets Publishers Compare Their Mobile And Instant Articles Traffic

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

• Bloomberg Businessweek Launches Mexico Edition

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.