The Media Minute 09.26.2017

Facebook and all those bloggers and vloggers have shredded the magazine market.

One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern.

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business.

For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge.

As the magazine enters its 27th year, editor in chief Elizabeth Graves is leading the way.

Friedrich Nietzsche once said, “There are no facts, only interpretations.”

Consumers and women still love the printed format to turn to for inspiration and for more of that lean-back experience.

Reading magazines digitally has had its ups and downs. Many reports have shown that the amount of reading on e-readers, such as the Kindle, has been decreasing along with purchases of these devices.

News publishers reassure themselves with the number of Key Performance Indicators at their disposal.

The Media Minute 09.19.2017

Two worlds that have traditionally lived separately are now converging: Media is playing a larger role in commerce and commerce is picking up typical traits of media.

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense.

It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.

Google News announced a new focus on hyperlocal and community news Thursday with a feature called Community Updates.

Data suggest that digital engagement is leveling off for most, but not all.

Haymarket Media Group, the international specialist media, information and technology company, has launched the new-look monthly edition of iconic media and marketing brand Campaign.

In order to be successful with marketing optimization, several things need to be taken into consideration.

Print media might be in decline, but luxury-focused publishers – even a few digital native ones – are getting increasingly physical.

The Media Minute 09.12.2017

After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience.

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward.

Publishers now operate in an environment where technology plays a central role in business operations, product strategy, and growth.

Chuck Reece, editor in chief of the website The Bitter Southerner. He says his publication is about the South “we live in today and the one we hope to create in the future”.

As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.

The Atlantic is the latest publisher to roll out a new membership program, seeking a new path to more engagement and (most importantly) revenue from readers.

Since starting to post to the popular Asian app Line in January 2016, The Economist has grown its following to nearly 1 million in several countries.

Native advertising has become wildly popular – but mostly for social media giants such as Facebook.

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

The Media Minute 09.05.2017

Chief Executive Group — the parent company of Chief Executive magazine — has acquired Corporate Board Member magazine and its related research and events businesses.

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websites using its Ad Experience Report.

The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized webpages.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe.

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group.

Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Lead management is a general marketing term that describes the process of optimizing lead-based marketing activities.