The Media Minute 10.31.2017

Autoplay has become synonymous with publishers putting monetisation ahead of user experience.

Micropayments haven’t delivered on their promise to save the publishing business. But publishers are finding new uses for them in the hunt for new subscribers.

As Google and Facebook gobble up an ever-larger share of the digital advertising pie, subscriptions and other paid content offerings have been pitched as an antidote for publishers’ financial woes.

Chicago – Local Independent Online News Publishers announced a grant of $250,000 that will go toward helping local newsrooms find sustainable business plans using advertising, sponsored content, email newsletters and native advertising.

HUnlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”ow Medium is attracting premium publishers to its partner program

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product.

It’s Monday and the usual fear, terror and loathing has set in. No, it’s not the upcoming sales meeting, it’s Halloween.

OnAudience.com, part of the Cloud Technologies S.A. group, which provides Big Data tools and services for online marketing in over 40 markets, has launched a global report into ad blocking.

Every business needs a purpose. A business without one will eventually fail, and even a well-defined purpose doesn’t guarantee success.

The Media Minute 10.24.2017

We live in a tumultuous time for print publishing.

Keep reading if… you’d like to know how we use a simple marketing automation to generate sales.

Meredith’s CEO discusses the MPA’s latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines.

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK.

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat.

The deal is reflective of bigger consolidations in the magazine industry.

Autoplay has become synonymous with publishers putting monetization ahead of user experience.

THE ADVERTISING LANDSCAPE is undergoing its most sweeping transformation in years.

When Sid Evans sits down behind his desk in his office these days, he’s editing for two – two magazines.

The Media Minute 10.17.2017

At the Folio: Show, a moment of clarity about the current media landscape.

Everyone wants to learn more about new ways to drive online revenue.

Over the past several months, The New York Times has helped the automaker Kia put the latest model of its Cadenza sedan in some unusual situations.

In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall.

This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more.

“We’ll still always delight in producing the print magazine. I want to bring the print magazine’s voice into 2018 feeling modern and cool, and very much like Rachael.

Medium, the text-focused publishing platform created by Twitter cofounder Evan Williams, is reinventing itself again.

Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey.

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers.

The Media Minute 10.10.2017

Glamour has launched the #PoweredByWomen initiative, dedicated to supporting female creative talent within the industry with the aim of sparking conversation around gender equality.

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.

As another year draws to a close, key figures at major publishers share insights on how they are defining success and refining their strategies moving forward.

According to the Edison Research 2017 Infinite Dial Study, overall familiarity with podcasting has reached 60% in the U.S. and the monthly audience for podcasts is 67 million listeners.

The truth is you cannot grow your business if you don’t delegate.

Aaron Hicklin, Editor in Chief, of Out magazine asks in his intro to the 25th Anniversary issue of the magazine, “How do you write an editor’s letter marking an anniversary?

As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites.

Facebook’s obsession with figuring out how to make money from video has some publishers wondering what’s happening with its other recent big initiative, Facebook Instant Articles.

Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development.

The Media Minute 10.03.2017

Are YOU assertive enough? I think it’s one of the BIGGEST problems salespeople have when making calls.

If you work in ad sales and depend on your CRM, some tools are absolutely essential.

Martha Stewart Living is reveling in its continued energy and commitment to its audience with a brand new redesign that refreshes the already notable brand.

New research by Publishing Executive shows stalwart technologies like email and ad serving earn publishers revenue — while lead gen and ecommerce point to shifting business models.

What does the departure of four top editors say about the future of magazines?

After nearly folding in 2016, the magazine is back and better than before.

Publishers gathered this week at the Digiday Publishing Summit in Key Biscayne, Florida, where the challenges of making money on distributed platforms was a hot topic.

ShortList, the men’s magazine that redefined print media in the UK, has unveiled a collectors’ edition to celebrate the 10th anniversary of its launch.

Company announces it has completed the acquisition of Mezzobit and PubNation