The Media Minute 11.28.2017

I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience.

Numbers show that consumer attraction to sight, sound and motion is undeniable

Hearst Magazines U.K. CEO James Wildman, who took up the post this April from Trinity Mirror, has a familiar mandate for magazine publisher.

With Black Friday behind us, and the holiday season stretching out ahead, retailers are looking for that seasonal bump in business. So are traditional publishers.

Two-thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, worth $84.9 billion, according to Publicis Groupe Zenith’s latest report, Programmatic Marketing Forecasts.

With most things, the late, great David Carr was ahead of the curve.

The $3 billion Sunday evening sale of Time Inc., long the king of magazine companies, is stunning for not being stunning.

Texans will not get a say in editorial decisions, says Meredith, as it hails ‘transformative’ deal to merge magazine stables

Adform says ‘Hyphbot’ scheme created fake websites, nonhuman traffic to scam advertisers of more than $500,000 a day

The Media Minute 11.21.2017

The B2B publishing and information industry, like the greater media ecosystem as we know it, is in the midst of an inexorable, irreversible, and unrelenting period of change.

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing.

When asked about her biggest wins of 2017, Jazmine Hughes, associate editor of New York Times Magazine, listed a couple of expected accomplishments.

In-house services can provide recurring revenue and growth for your business!

With the closure of alternative weeklies in Baltimore and Philadelphia—and the Village Voice’s decision to end print publication after 62 years.

The economic strains of technology on the entire media landscape are intensifying.

On any given day, Time Inc.’s branded content studio, The Foundry, is churning out campaigns for advertisers, to the tune of more than 1,000 over the past two years.

“We’re building a big experiences business. It’s not just that everything is going digital, consumers also want to have real experiences. And we see that as a big business.

Time Inc. is said to be in talks to sell itself to the Meredith Corporation, in a deal backed by Charles G. and David H. Koch, the billionaire brothers known for supporting conservative causes.

The Media Minute 11.14.2017

This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken centre stage.

Publishers’ brands are in a state of flux.

The launch of the brand’s newest program comes at a time of recent advertising success.

We now live in a world where publishers offer creative design and content services to their advertisers, and ad/marketing agencies publish custom magazines.

Not too long ago, video was the answer to any question about the future of publishing revenues

It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book.

Can an algorithm sift through piles of content to deliver top advertising dollars to top quality journalism?

Amazon is beta testing an application programming interface for Amazon Marketing Services, the part of its ad business that encompasses self-served Amazon ads, including its paid search platform.

To help improve the process of attracting and acquiring new clients, Mirabel Technologies, creator of The Marketing Manager lead identification and marketing automation CRM platform, has developed an integration shortcut that automates the flow of data between its own system and third party applications using Zapier, a leading web integration platform designed for non-technical users.

The Media Minute 11.07.2017

Using data modelling to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers.

For the record, I stay up to date on many blogs, threads, and various news chains.

While publishers in the U.S. have “pivoted to video” in droves, those in the U.K. haven’t done so to the same degree, due to a smaller market, fewer VC-backed publishers and comparatively less reliance on Facebook.

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers.

With social media dominating the way readers find and consume content, digital publishers are faced with daunting challenges.

The power of the brand as a whole is a vital component to the health wheel of publishing.

Unsurprisingly, Facebook was top of mind among video publishers at the Digiday Video Anywhere Summit.

Some day, whether in two months or five years from now, you might think about selling your niche media company.

Both Time Inc.’s Food & Wine and Condé Nast’s Bon Appétit think they have the best battle plan, but only one can be better.