• Machine Learning Can Help B2B Firms Learn More About Their Customers

Much of the strategic focus in the digital economy thus far has revolved around getting better insights into consumers.

• HOW TO MANAGE E-NEWSLETTER INVENTORY WITH SANITY

Email newsletters are a big hit amongst publishers. They generate big ad dollars and further engage audiences.

• The New Publishing Economy: An Optimistic Case For the Industry in 2018

Twenty-one years ago, almost to the day, the New York Times embraced the “World Wide Web” and launched an online version of its daily newspaper, part of its “strategy to extend the readership of The Times and to create opportunities for the company in the electronic media industry.”

• Rupert Murdoch Tells Facebook to Pay ‘Trusted’ Publishers

Rupert Murdoch is calling on Facebook to pay “trusted” publishers if it wants to carry their news stories and videos, much like a cable company pays networks for their channels.

• Pop-Up Magazine Rethinks the Definition of Magazine Media

Tom Freston, television executive and philanthropist, once said “Innovation is taking two things that already exist and putting them together in a new way.” Pop-Up Magazine is a living expression of that idea.

• Facebook news-feed changes will cut into publishers’ branded-content revenue

Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on Facebook.

• ESW Capital Announces Acquisition of Knowledge Marketing

ESW Capital, LLC, today announced that it has acquired privately-held Knowledge Marketing. Based in Plymouth, Minnesota, Knowledge Marketing provides media and publishing companies with an integrated data management platform (DMP).

• It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth.

• Targeting Consent Is a Publisher/Vendor Team Effort

Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected.

• The 3 Hard Truths Publishers Must Face in 2018

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much.

• City and Regional Magazines’ “Darkest Hour” at Retail

Regional pubs need to be visible in the marketplace, but declining margins make it difficult to justify retailers’ fees.

• How Volkswagen is using artificial intelligence for ad buying decisions

The Digiday AI Marketing Summit is coming up in April and will cover how brands can understand and use AI and machine learning in their marketing.

• What To Expect From Media Metrics in 2018

We asked 10 experts in media metrics to tell us what they expected to see in 2018 (including several of our MetricShift20 honorees).

• MIRABEL’S MARKETING MANAGER NOW INTEGRATES WITH 1,000 OTHER APPS

We all know that getting work done requires many different web tools. In fact, the average business uses anywhere from 10 to 16 applications.

• News publishers told to reduce reliance on Facebook amid steep drop in user engagement with content from top news sites

News publishers will need to reduce their reliance on Facebook to survive, experts have warned, as figures show a dramatic drop in interactions with their content on the platform during the course of last year.

• Digital media companies are headed for a crash, Hearst Magazines president David Carey says

Carey says advertising-dependent web publishers remind him of Buzz Lightyear in “Toy Story” — and that’s not a compliment.

• How customer data is guiding Conde Nast’s marketing strategies

Condé Nast is pushing to identify marketing opportunities across its publications, with the help of research initiatives designed to better understand consumer behavior.

• Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value

We are just about a month away from the 2018 American Magazine Media Conference. In this evolving era of magazine media what’s top of mind as you prepare?

 

• A.H. Belo Corp. Creates a Pair of Marketing Services Divisions

A.H. Belo Corp., owner of the Dallas Morning News, has created a pair of marketing services divisions in an effort to better serve its clients.

• What Happened to Creative Subscription Marketing for Magazines?

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing.

• Seven Significant Advertising Topics To Watch For In 2018

We’ve seen some serious disruption in the marketing world throughout 2017. As new technology emerges and people start to interact differently with their favorite brands, companies are being forced to reconsider how they connect with the marketplace.

• What’s IN and What’s OUT for Publishing in 2018

What would be late December without our annual What’s IN and What’s OUT List? As always, we’ll leave (most of) the politics, celebrities and sports stuff to others and stick to our own topics.

• Three experts share publisher expectations for 2018

It’s been an eventful year for magazine media around the world. There was company consolidation and mergers.

• Focused on the Road Ahead, Here’s Where Publishers Will Be Investing in 2018

Elizabeth Green, CEO and Founder, Brief Media
Folio: Where will you be primarily focused in 2018, based on your sense of the market?

• The Mr. Magazine Manifesto 2018: Never Stop Learning

I came to America in 1978 as a student of magazines and 40 years later I continue to be a student of magazines.

• Why Source Media Is Betting Big On Paid Content

An interview with Allison Adams, the B2B media company’s newly hired chief subscription officer.

• Best Of 2017: Facebook, Subscriptions And Commerce Were The Big Themes For Publishers This Year

2017 was the year Facebook emerged as the media gatekeeper.

• Ziff Davis’ Vivek Shah On Publishers’ E-Commerce Fever: ‘You Need To Have Credibility’

Vivek Shah, CEO of J2’s Ziff Davis, knows a thing or two about surviving digital transitions.

• Death Of Magazines ‘Overplayed’ As Titles Bid To Fight Facebook Effect

Despite a torrid year, leading media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketers

• Alabama Publisher Buys 3 Mississippi Weekly Newspapers

Publishers of a weekly newspaper in Alabama are buying three weekly newspapers on the Mississippi Gulf Coast.

• Quality Or Quantity? Depth Can Be A Metric For Both

Data-driven teams focused on publishing great content and growing their business always need to be asking how they can maximize their potential.

• Best Magazine Covers 2017: Sarah Oakes, Gourmet Traveller

Editors select their most significant covers from the past 12 months.

• Gannett Focuses On Memberships, Digital Growth

Gannett CMO Andy Yost says 2018 is “the year of brand appraisal,” and the time to focus on growing memberships.