• How Publishers Should Tailor Their Marketing to Generational Preferences

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether.

• Got A B2B Website? Localize It For Spanish-Speaking Business Owners

Hispanic-owned businesses represent one of the fastest-growing segments of the U.S. economy right now. Most Hispanics are fluent in Spanish, and often speak the language with their peers and customers. Yet, B2B web content isn’t translated into Spanish nearly as often as it should be.

• Google rolls out vast pro-publisher initiatives

It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.

• How publishers are monetizing their Facebook groups

When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have gotten creative, selling sponsorships to brands, using their members for focus groups and eyeing members as potential subscribers.

• Meghan, Harry, and Time’s Silence Breakers Top Best Performing Issues

It’s not always the case that print magazines with the biggest audiences outperform their 12-month readership averages in a given month. But it certainly was in December 2017, when People (adult issue audience: 53,061,000) achieved a maximum score of 140 in GfK MRI’s Issue Specific (IS) Readership Study for its December 11 issue, featuring Prince Harry and future-royal Meghan Markle on the cover—meaning the issue was opened by at least 40 percent more readers than a typical issue of the magazine.

• Bloomberg kicks tires on Fortune magazine

Bloomberg is among potential acquirers who have circled Fortune magazine, The Post has learned.A deal to sell the storied financial title — founded by Henry Luce in 1929 — could come in the next few weeks, according to one source. Others, however, cautioned that a quick sale was not guaranteed, saying the negotiations were fluid

• Why are news publishers pivoting to subscriptions?

Why are so many news publishers pivoting back to subs & paywalls?  After all, they didn’t work for most of them before.  We all know why.

• AN EMERGING CONTENT MONETIZATION MODEL FOR PUBLISHERS

What industry faces a fundamental shift in their business model today more so than publishing? It’s hard to say. The decline of print publishing has been discussed for years, yet the growth in online delivery (and revolution in revenue models) can’t be ignored.

• Apple is buying Texture, the digital magazine distributor

Apple is getting into the magazine business — not by buying magazines, but by buying a digital magazine distributor.

• New York and The New Yorker Dominate Ellie Awards Once Again

NEW YORK—Despite honoring an industry in never-ending flux, much about the 2018 National Magazine Awards (or the Ellies, named for the accompanying elephant-shaped trophy) remained consistent with well-established tradition.

• How Dunkin’ Donuts turns to voice to boost mobile orders

Dunkin’ Donuts is betting big on voice ordering. As of March 14, people can order Dunkin’ Donuts or reorder recent items on their iPhones or Androids using their voice through the Google Assistant.

• How to Launch a Digital Strategy in Less Than 60 Days

When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging.  A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, social and on their mobile devices.

• Event Sponsorship Guide (2018 Edition): Quick Tips To Get More Sponsors

How do you attract sponsors looking for the perfect event sponsorship opportunity? Your event needs to offer what sponsors are looking for, and come up with groundbreaking and worthwhile sponsorship packages to attract more sponsorship revenue. You have one chance to impress. Seize the day and get more event sponsors signed up.

• How Publishers Can Use Personalized Print to Better Connect Buyers & Sellers

Personalized print can help customers battle information overload at tradeshows and help spur revenue for publishers – if the supply chain will drive experimentation.

• The New York Times has folded its programmatic sales team into its larger ad sales org

The line between programmatic and other types of advertising has blurred to the point that The New York Times has erased the one between its programmatic and direct sales teams.

• AP to debunk election misinformation on Facebook

As part of its comprehensive fact-checking efforts, The Associated Press announced Wednesday that it will work with Facebook to identify and debunk false and misleading stories related to the U.S. midterm election that are circulating on the platform.

• A Giant, Multi-Dimensional Chess Game: Publishing in the Age of Platforms

Like its inaugural edition last year, speakers at the 2nd annual PubTech Connect conference—as the name implies, focused on the intersection of book publishing and technology—featured a formidable contingent of both new and legacy media representatives eager to share the ways their companies are finding readers and driving new business in an increasingly digitized world.

• Digital With A Chance Of Print, The “Digital-Led” Brand That Still Believes In Print & A Multiplatform Existence

We call ourselves digital-led rather than digital-only because our approach to the brand is, what do we need to do to provide our audience, to provide our readers and viewers and the people who care about us with the products they need that will help them the most? And then the business can sustain.

• Publishers revisit micropayments to build revenue

Micropayments, once heralded as a potential lucrative revenue stream for independent publishers before falling out of favour, are starting to make a comeback.

• To Thrive At Audience Development, Publishers Need to Master Content Marketing

Despite an entire career spent in publishing, I took a brief detour into the agency world, specifically a content marketing agency.

• Google’s New Built-In Ad Blocker Pushes Publishers to Clean Up and Create Better Ad Experiences

At least, in theory: Google Chrome launched its new built-in ad blocker on Feb. 15 in response to the Coalition for Better Ads’ 2017 Ad Experience Report. It’s part of an initiative to improve the user experience and reduce the number of “bad ads” across the web.

• New data shows just how much social sharing has decreased since 2015 (and News Feed tweaks are just one factor)

Publishers may be getting dinged — and in some cases destroyed — by Facebook’s move to decrease the amount of publisher content in the News Feed, but the declines in social sharing have long been in motion.

• ABC Results: publisher reaction

The ABC yesterday released the consumer magazine circulation results for the July – December 2017 period and publishers have responded with their interpretation of the figures.

• The Magic Wand Behind Bonnier’s Secret Of Creating Better Quality Content With Less Workforce… The Mr. Magazine™ Interview With Eric Zinczenko, CEO, Bonnier Corporation…

The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard.