• Apple to launch magazine subscription service

If reports originating from Bloomberg are true, Apple is making a renewed foray into the world of publishing with the launch of a news and magazine subscription service.

• Facebook struggles to promote ‘meaningful interactions’ for local publishers, data shows

INTERACTIONS ON SOME LOCAL PUBLISHERS’ Facebook posts are down by as much as 56 percent compared to the two years prior, despite an algorithm change that Mark Zuckerberg says was deliberately designed to promote news from local sources on the platform.

• National Geographic Unveils Redesigned Print Edition

Maintaining a 130-year-old publication’s place among the world’s most relevant and widely read print magazines means getting a lot of things right

• Instagram Stories have become traffic drivers for publishers and influencers

Facebook’s algorithm change earlier this year highlighted that the audiences that publishers and influencers cultivated in these walled-garden platforms are not their own.

• Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

Launched last June, Google’s ‘Funding Choices’ platform was designed to help publishers recover lost revenue from ad blockers.

• The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them.

My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.

• Lessons from three publishers in effective use of newsletters

Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms found that consumers were less engaged with publishers on those channels than had been assumed.

• Marijuana publications proving to be a pot of gold

Pot publications are one of the few growth areas in media. High Times Media, which has delayed but not canceled plans to become a publicly listed company, said Thursday it is buying Green Rush Daily for $500,000 cash plus $6.4 million in stock.

• Relieved of Its Print Edition, SELF Experiences Considerable Growth Online

Delivered from behind a transparent podium in an opulent downtown Manhattan ballroom, much to the adoration of New York’s media elite, Carolyn Kylstra’s acceptance speech appeared almost cathartic.

• Publishers pursuing international subscribers face market-specific hurdles

Publishers focused on growing consumer revenue will take opportunities wherever they can find them, even abroad. But international markets come with specific challenges, including a low propensity to subscribe, complicated tax issues and lower awareness of U.S. publishing brands.

• Is It Time to Put Your Magazine Out of Its Misery?

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land.

• Back in vogue: the return of the digital newsstand

The notion of a digital newsstand is nothing new, but 2018 has seen a revival of the concept following several large shots in the arm, as publishers and platforms continue to seek new ways to engage users and monetise their products.

 

• Display advertising continues to be largest driver of digital publisher revenue

Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m. The increase was fuelled by a 27% annual revenue increase from display advertising.

• Agencies are hopping on the blockchain bandwagon

In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference was meant to educate the agency about blockchain as much as enthuse its publisher clients.

• Google’s Header Bidding-Like Tool Becomes Available To All

Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP).

• Magazine Covers Sell Your Brand, Not Your Issues

Time recently published a story detailing the inspiration women were taking from the 2018 Women’s March to pursue public office. It looked at how the movement attempts to turn motivated anger into political change and was a no-brainer for serving as the cover story of the January 29 issue.

• Email Marketers Achieve Three-Year High Open And Click Rates: Study

Email open and click-through rates are on are a three-year high, mostly because of better targeting, according to a study by The Relevancy Group, collaborating with OneSpot.

• GDPR: The ultimate resource guide for publishers

With GDPR only a matter of weeks away, the need for publishers to get legally compliant is becoming more urgent than ever. However, on certain issues there is confusion surrounding GDPR and its various ramifications.

• Unlocking the Ad Analytics Ecosystem

When publishers consider the size of the digital audience they can deliver to advertisers, the focus is typically on who is visiting their site. But ultimately, success is going to be based on the percentage of that audience that made it over to the advertiser’s site.

• When should a publisher adopt a membership model?

With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward.

• How 3 Publishers Repurposed Existing Assets for New Success

In a December column for Folio:, Nick Giallourakis described the different ways media companies can repurpose content to create valuable new assets.

• ‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data

Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers said they’re getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data.

• Back in vogue: the return of the digital newsstand

The notion of a digital newsstand is nothing new, but 2018 has seen a revival of the concept following several large shots in the arm, as publishers and platforms continue to seek new ways to engage users and monetise their products.

• How Facebook’s shutdown of third-party data affects advertisers

Agencies and marketers are scrambling to make sense of the latest Facebook move to drop third-party data.