• Have You Adjusted To These Three Changes In The B2B Buying Process?

As the co-founder of a business-to-business (B2B) agency, things have become more difficult over the last few years for both our agency and our clients.

• How publishers became lean, mean ecommerce machines

Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money, publishers are having to scale back both the types of content they cover – and that’s a good thing.

• How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds

The already fading interest in the “Yanny vs. Laurel” debate to which we were all subjected a week ago lends further credence to the idea that social media’s one universal truth is: “What works today, won’t tomorrow.”

• Take Your Database in a New Direction

Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database.

• Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

Facebook’s new ad-labeling policy has come under fire from publishers who are concerned that their news articles will be treated as political advocacy ads.

• How Money-Media Converted Free Subscriptions to Paid Newsletters

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things.

• 5 Keys to Super-Effective Prospecting

Here’s a fast fact:  50% of sales time is wasted on unproductive prospecting. (The B2B Lead)

• Magazine Manager client, Harris Publishing, now owns the rights to PrintFlic, technology which instantly turns print into video allowing printed pages to come to life.

IDAHO FALLS, IDAHO—Cloud-born media content may be all the rage these days, but if you’re looking for substance, it’s hard to beat the purely organic experience of thumbing through a quality full-glossy magazine.

• 10 QUALITIES TO SEEK IN A PUBLISHING CRM

If you are working in today’s challenging publishing industry, chances are you could use a few shortcuts for boosting profitability. After all, publishers are masters of creating high-quality content, but great products do not always equate to making more money.

• The rise of independent magazines: ‘It’s never been easier’

It may seem strange that we are seeing a resurgence in independent magazines in an era where traditional print has never been more unstable.

• In a tough ad climate, small publishers are finding success in small donations

Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations.

• How Tom Wolfe Changed Magazines

In the summer of 1973, as I was preparing to enter my junior year in college, Harper & Row published “The New Journalism,” an anthology of articles and book excerpts by the likes of Truman Capote, Norman Mailer and Hunter Thompson.

• The duopoly still dominates, but it’s facing its limits

For years, there seemed to be no end to Google and Facebook’s growing dominance in the digital ad market. Now, there are flickers of light at the end of the tunnel.

• FT launches FT Marketing Services

The Financial Times yesterday announced the launch of FT Marketing Services, a new end-to-end commercial offering from the FT Group.

• The 10 Best Landing Page Builders to Make One Page Websites

You’ve built something new. After planning and polishing, you’re ready to share it with the world. A tweet or Facebook post is not enough. That might get clicks but scarcely the attention your product deserves.

• New York Times Announces Plans to Launch 30-Minute Weekly TV Show

CNN recently reported that the New York Times is planning to run a weekly television series for 30 minutes that “will feature Times journalists at work in the field.”

• Email Subject Lines Cited In Lawsuit Against Publishers Clearing House

Publishers Clearing House, the legendary direct marketing company known for its line “You may have already won,” has been hit with a class-action lawsuit, alleging, among things, that its email messages mislead people into thinking they have a better chance of winning prizes if they have purchased from the firm.

• Voice Interfaces: a complete publisher’s guide

When it comes to new publishing opportunities, voice interfaces are right up there alongside AI, augmented reality and blockchain. But voice interfaces come with their own set of unique challenges and more than just a few concerns.

• Artificial intelligence – an opportunity for publishers?

The rise of artificial intelligence in general, and machine learning in particular, has been an emerging theme at DIS for several years now.

• Can Publishers Monetize Their Digital Technology Expertise?

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem.

• Joanna Coles on Magazines, Her New Book and the Digital Age

There’s isn’t much left to say about Joanna Coles that hasn’t already been said. Her celebrity within the magazine industry ballooned during her six year stint as editor-in-chief of Marie Claire and then arguably more so during her four-year tenure at Cosmopolitan.

• Late payment in the programmatic industry is hurting publishers

Despite the exponential rise in programmatic advertising, late payment has become an area of increasing concern.

• Hearst Magazines Buys Minority Stake in Gear Patrol to Ramp Up E-Commerce

Hearst Magazines is acquiring a minority stake in Gear Patrol, a digital and print publication focused on products and enthusiast communities, to help the company branch out into more e-commerce efforts to diversify revenue..

• Two years after adopting slower publishing, The Times of London sees 15 percent subscriber jump

The Times of London, which shifted two years ago to a publishing schedule of three daily digital editions, is seeing a payoff in one critical area: attracting and keeping subscribers.