• Email Marketers Report Mixed Results, But Technology Is Helping Some: Study

Email marketers have issues. Less than a tenth are free of challenges, and over a third have open rates of 10% or lower, according to The State of Email Marketing, a study by Return Path and Demand Metric.

• CONGRATULATIONS TO OUR MAGAZINE MANAGER CLIENTS!

At The Magazine Manager, we are thrilled to see our talented clients shine. That’s why we’d like to say “hats off to you” for winning multiple prestigious awards recently from CRMA and Folio.

• Managing Audience Data: A Road Map for Success

As the role of audiences in digital marketing becomes more important, it’s critical for publishers to not just gather data, but understand what they have, and how to best utilize it.  Smaller publishers in particular, whose teams and budgets may be more limited in scope, must navigate audience-building, targeting and marketing in a way that makes the most of their team and budget.

• Publishers can now monetize Facebook videos

Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks in on-demand video. Till now, these were mostly available to a limited set of partners. Now Facebook is rolling out monetization products they are building to a wider audience.

• How New York Media grew median daily users 42 percent

New York Media wants to grow its audience like every other publisher. But it also wanted to make sure its growth was based on returning visitors and not just one-time hits. The publisher broke traffic records in four of the five months of 2018, reaching a record 53 million unique visitors in May, according to Google Analytics, New York said

• Emotions drive the B2B path to purchase

TOKYO: Emotions are important in B2B purchasing decisions just as in B2C and new research reveals the role different emotions play along the B2B path to purchase.

• ‘The New York Times’ Uses Machine Learning To Create Personalized Newsletter

“The Times publishes countless stories across news, opinion and features every day, and we’re focused on finding the best ways to introduce readers to the breadth of our journalism,” stated Alex Rainert, head of product and design at The New York Times.

• 7 pivotal trends in content marketing for publishers

The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on the Key Content Marketing Trends in 2018

• News & Notes: SELF Links up With The Players Tribune; IMAG Award Winners Revealed

Condé Nast’s Self announced Thursday the formation of a new partnership with The Players’ Tribune—the media platform for athletes by athletes launched by Derek Jeter in 2014—under which the two brands will produce a series of personal essays and videos celebrating women in sports.

• Publishers turn to Hollywood talent agencies for help breaking into TV

Vox Media likely wouldn’t have been able to sell its upcoming show, “American Style,” to CNN without the help of Hollywood talent agency WME. Vox Media formed its Vox Entertainment division and signed with WME in 2015 to break into the TV business. Chad Mumm, vp at Vox Entertainment, had seen how WME helped convince HBO to buy a show from Vice when Vice was little more than a print magazine and digital publisher.

• Once Considered Mortal Enemies, Print & Digital Are Living Happily Together

“In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then there was this thing called the iPad that … oh, never mind.)

• 7 things publishers should be doing to transition their businesses

A few years ago, in 2014 to be exact, I wrote a post about what publishers should be doing to transform their businesses to a new multi-platform business model. Many of the tasks mentioned in 2014 remain the same in 2018, but a few have changed in light of new innovations and best practices. An updated list is presented in this post.

 

• Allure editor in chief on diversity and how the title became magazine of the year

Michelle Lee is Allure’s Editor in Chief and a pioneer in many aspects of magazine publishing. Her progressive approach has gained plaudits across a wide spectrum and led to Allure being awarded Magazine of the Year by Adweek last Autumn, with Michelle herself being awarded Editor of the Year..

• Audience Growth Hack

Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience.

• Tuned out: Publishers aren’t ready for a Spotify for news yet

This article is a free preview of the new issue of Digiday magazine, our quarterly print publication that’s distributed to Digiday+ members. Click here to find out more about Digiday+ and to subscribe now.

• Updated: Texas Monthly and Magazine Manager client, 5280, Clean Up at the City and Regional Magazine Awards

Columbus Monthly, Seattle Met, and Denver’s 5280 earned top prizes for General Excellence at the 33rd annual City & Regional Magazine Awards, administered by the University of Missouri School of Journalism and announced Monday at the City & Regional Mag Association’s annual meetup in New Orleans.

• Publishers Can Grab More Programmatic Brand Spend by Focusing on Quality Inventory

After a decade of lagging behind the rise of digital content consumption, the floodgates on digital ad spend opened wide around 2012. Much of this has been due to a tide of brand dollars flowing through automated pipes, with eMarketer estimating that over four in five US digital display dollars will be spent on programmatic channels this year

• Hearst Newspapers Taps Medici As EVP-CMO

Hearst Newspapers has hired Cox Media Group’s Mark Medici as its executive vice president-Chief Marketing Officer. Medici, who will be based in Houston, is the first to hold this newly created position. He will oversee consumer-marketing strategy across all platforms for Hearst’s 24 dailies and 64 weeklies.

• Three Ways to Make Sure Your Newsletters are Read

When preparing to launch a startup, the first essential step entrepreneurs need to take is put a marketing strategy in place. However, for many startups marketing on a limited budget is not as easy as it sounds.

• Branding Is Key in B2B Campaigns, But Data Rules

At this year’s Ops in June, we’re going to be talking a lot about the ways in which advertising in B2B can be similar to B2C (there’s a place for branded content, and for programmatic!), and how it’s dissimilar (scale is always one of the kickers).

• The top five publisher tools for transcribing

A journalist, on average, spends 6 hours a week transcribing audio, which not only slows down the reporting process but also decreases newsroom productivity.

• How publishers get their employees to come up with new product ideas

Last summer, in a hunt for new product ideas, Politico turned to its employees. The publisher held a “Shark Tank”-style competition, a first for the company, where staffers from across the organization pitched ideas for new and improved products.

• Report Finds Publishing Industry Tech Spending Aimed at Bringing Audiences Back Home

Publishing Executive has released the results of its second annual survey on which technologies publishers plan to buy, the objectives behind their investments, and which technologies they expect to drive the most revenue.

• Meeker Presentation Shows Further Drop In Print Ad Spend

Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, gave her annual Internet Trends report presentation at Recode’s Code Conference yesterday, revealing more declines in print ad spending.