• Opinion: How publishers can drive up traffic using Flipboard

The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few solutions to that issue.

• 8 Ways to Increase Audience AND Online Revenue!

Publishers are starting to realize the unharnessed value of an engaged email database and how it can increase digital revenues. An opt-in email newsletter list can be one of your most valuable assets—because then you own the relationship with that reader.

• How Publishers Can Boost Revenue With A Subscription Box, Part 1

Magazine publishers, don’t let the changing advertising landscape get you down. You have something not many businesses have: a successful magazine brand.

• Desktops Still Pull Highest Email Revenue, Study Finds

Smartphones are the leading channel for email opens. But they lag behind desktops in producing conversions and revenue, according to a study by Movable Ink.

• How errors in ads.txt files are harming publisher revenue: What can be done?

The Interactive Advertising Bureau (IAB) Tech Lab introduced ads.txt last year to help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains, following calls from across the sector to clean up the supply chain.

• Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Pete Spande said ad agencies seem to be looking at him differently these days.
In the past two weeks, the chief revenue officer of Business Insider said he’s had first-time conversations with many of the video and TV-buying groups at the agency holding companies. He said those talks are happening in part because BI started using Nielsen’s Digital Content Ratings to measure the size of its digital video audience.

• Will IGTV Deliver for Publishers?

With a new platform comes the recurring decision for skeptical publishers: How much should they care? And in the case of a new platform from Facebook, there’s every reason to be wary.

• Are you ready to grow your digital revenues?

Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times.

• To Grow Print Revenue, Give Advertisers What They Want: Data-Driven Targeting

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.”
I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build.

• Production: Combining Our Print Product and Digital Offerings Will Guarantee Success

A few months ago, I was asked to attend a conference to speak on the direction and future of newspapers. Then, a month ago I was approached by a different association asking if I would consider being a keynote speaker for their convention; the subject was once again about the future of newspapers

• Utah Valley Magazine’s Founder on Understanding the Needs of Your Audience

Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from the ground up, and Jeanette Bennett is no exception.

• RockYou’s publishing pivot hits a speed bump

RockYou Media continues to fine-tune its pivot from social gaming to digital publishing.
The 13-year-old company has been attempting to make the shift over the past few years, but its efforts really began to take shape in November 2017 when it launched Vocally, a digital publication for multicultural millennial women that RockYou Media CEO Lisa Marino described at the time as the company’s “first non-game proof point in a business model we have spent the last three years developing and scaling.”

• Programmatic is not just for media buyers. What publishers need to know.

It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control over their media buying activity, have embraced technology-based approaches that promise efficiency, precision, flexibility, and superior ROI.

• Facebook is testing augmented reality ads in the News Feed

Facebook  is giving advertisers new ways to show off their products, including with augmented reality. At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger.

• CommonWealth Magazine Shutters Print Edition

CommonWealth magazine, the 22-year-old quarterly published by Boston-based nonpartisan think tank MassINC, is going all digital. The Summer 2018 issue, out today, will be CommonWealth‘s last, editor Bruce Mohl revealed in the issue’s editor’s letter, arguing the magazine will more effectively serve its organizational mission—that is, coverage of the policy debates that impact lower- and middle-class Massachusetts residents—by devoting the bulk of its funding to its growing digital channels..

• GDPR and Third-Party Services: What Publishers Need to Know

By now, everyone understands the General Data Protection Regulation (GDPR) is here to stay, and businesses must make themselves entirely compliant in order to avoid fines of up to four percent of total global revenue.

• Snapchat moves beyond traditional publishing brands with latest partnerships

Your mom might not know who Daquan is or what Goalslayin is about, but a lot of teenagers on Snapchat do — and Snap wants to work with the companies and creators behind these brands. Take London-based Fanbytes. The 18-month-old digital media company has four organic accounts on Snapchat — MakeupTuts, Goalslayin, Couples365 and IRelateQuotes.

• New Yorker magazine recognizes staff’s union

A little more than a month after staffers at The New Yorker declared their intention to form a union, the magazine’s top editor said that management won’t stand in the way.

• The sound and the story: How publishers can benefit from audiobooks

At a time when the publishing industry faces intense economic pressures, audiobooks have become a rapidly expanding – and lucrative – revenue stream.

• Digital Ad Selling: Turn Objections into Opportunity

I am going to suggest something crazy: Objections are actually good in the digital ad sales process. I say this because almost every sales call will have some. It’s going to happen. And those objections can teach you a lot about what your prospect really needs.

• LEAD MANAGEMENT

Lead management is a general marketing term that describes the process of optimizing lead-based marketing activities. Most of these marketing activities typically entail modern, inbound strategies for producing sales leads or “hot” prospects.

• ‘We’ve come a long way from CTR’: As attribution blooms, publisher headaches follow

Since it launched in December, News Corp’s ad platform News IQ has gotten a workout from advertisers looking to prove that the ads News IQ hosts led to business outcomes.

• Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content

Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have asserted their dominance, publishers of all sizes have had to work hard to reconfigure their business models to adapt.

• Shelter Magazines Capitalize on the Evolving Concept Homes Trend

Showcase houses aren’t a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own.

• View From The Buy Side: The shift towards context-based advertising

The 2016 election, Cambridge Analytica scandal, and GDPR represent a tidal shift in how the ad tech and digital media industry will monetize their audience moving forward. And it’s overdue. Demographic data doesn’t define a person’s identity.

• Are Digital Magazine Apps A Stepping-Stone to Paid Content?

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone.

• DoubleClick is out as Google ushers in new brand names for its advertising products

The DoubleClick brand is going away, along with AdWords. In their place are three new brands: Google Ads, which now identifies what was AdWords, Google Marketing Platform, which encompasses Google’s products for enterprise advertisers, and Google Ad Manager for large publishers.

• Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of The Magnolia Journal, his mind goes immediately to O, The Oprah Magazine.

• How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands from Brooklinen to Curology try to wean themselves off of Facebook ads, commerce-focused publishers are trying to help fill the marketing gap..

• Publishers take note: Google will mark all HTTP sites “not secure” starting July

For publishers, getting quality traffic to their online properties is itself quite a big challenge, especially in the current environment of turmoil in the digital landscape. Next month onwards, things might get even more difficult for some.