• How social media platforms discriminate against small publishers

Back in 2012, I was working as an editor at a major national magazine, and running the publication’s social media accounts fell under my purview. One day I received an email from a Google employee. She worked as a media liaison for Google Plus, a platform that, at this point in time, Google was still hoping would grow to become a viable Facebook competitor..

• How to Have a Perfect (Ad Sales) Season

Are you gazing out the window at the fall colors, (or thinking about your favorite football team) instead of paying attention to all your unanswered emails? What about all the follow-ups? If you want to have stellar ad sales in 2019, think about making some changes NOW.

• EXPERIENTIAL STRATEGY HELPS BOSTON MAGAZINE ENGAGE READERS

For Boston Magazine, events and experiential marketing are key ways to help sponsors and partners create engagement in numerous channels.

• Hauser & Wirth Is Now Launching a Glossy New Art Magazine Too, Called ‘Ursula’

Hauser & Wirth is launching yet another new venture: a quarterly art magazine called Ursula, in honor of gallery co-founder Ursula Hauser.

• How More Nuanced Subscription Management Yields Customer Growth

In pursuit of revenue growth, the move to a subscription model has been inevitable for media businesses. For many publishers, the first inclination is to adopt a paywall strategy that gives readers access to a limited number of articles for free, after which they are charged a fee per article.

• Bloomberg’s TicToc is starting to build a brand beyond Twitter

Bloomberg Media is trying to turn its Twitter network TicToc into a full-fledged media brand. The network, started in December, was part of a slew of live video push by Twitter that’s included partnerships with Cheddar, the WNBA and BuzzFeed. TicToc was the only 24-7 streaming network, though, so the expectations are higher.

• Meredith Sells Time Magazine to Salesforce Founder for $190 Million

After months of searching, Meredith Corporation has finally found a proper suitor for Time magazine.
On Sunday, September 16, the company announced it has sold the legacy brand it acquired in January this year for $190 million in cash to Marc and Lynne Benioff.

• Paywalls, Subscriptions and Memberships Success Plan

I often speak about how to magically transform your content and audience into digital membership revenue. At the end of the talks, the most frequent question I get is “what is the difference between a paywall (or subscription) and a membership?

• Apple Event 2018: Misadventure, misdirection, and what publishers need to know

“A sense of magic.” “Works like magic.” “Magic” was an oft-repeated part of Apple founder Steve Jobs’ vocabulary. Something he professed to believe was a fundamental aspect of what his company stood for.

• A new Snapchat feature lets publishers create live stories out of users’ posts

Snap is launching a new feature that will let media companies access public posts made by Snapchat users and package them into editions centering on live events, breaking news and other topics.

• How Publishers Can Boost Revenue With A Subscription Box, Part 3

In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and final post, we’ll look at some ways to grow your subscription box revenue.

• Why publishers need to rethink their attitude to below-the-fold ads

The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average ATF bids are $0.43, compared with just $0.08 below the fold (BTF).

• Meet Our Magazine of the Year Finalists

For the first time in Eddie & Ozzie history, one magazine will be recognized for having produced the best editorial content and design this year.

• When chief digital officers join the highest echelons of legacy publishing

There were only a handful of digital officers around in legacy publishing two decades ago. Today, they are climbing to the highest echelons of publishing, and more recently digital officers have ascended to C-suite status with the creation of the title chief digital officer (CDO).

• How to Make Your Event Stand Out

Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes a lasting impression on your attendees?

• How programmatic auctions are creeping into publishers’ commerce links

It was only a matter of time before publishers’ commerce operations started to get a little more programmatic.
Over the past year or so, a number of publishers, including Purch, MSN, Wirecutter and Allure have been experimenting with making the links in their commerce content biddable, adding a layer of automation to a normally human-powered process.

• Opinion: Why publishers need to place the customer at the centre of the online experience

In the fiercely competitive space that is digital publishing, never has more emphasis been placed on the customer experience. With the increasingly vast number of publishers vying for the attention of readers across various platforms, if one thing is certain, it’s the rapid speed at which the industry has moved over the last decade.

• Move over, contributor networks: Publishers are turning to audiences for help with ad campaigns

To find the right concepts for ad campaigns it puts in front of its audience, Hong Kong-based publisher 9GAG has been asking said audience for ideas

• Food & Wine Celebrates 40 Years and a New Direction

Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms.

• Opinion: Can adblockers help grow publisher subscriptions?

We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers.

• Build, buy, or barter: 3 alternative revenue streams for news publishers

From a purely commercial perspective, user traffic is the main resource produced by digital news publishers. Most established news publishers mainly convert this resource into revenues by selling advertising and exposing their own paid-for journalism to potential subscribers.

• How programmatic auctions are creeping into publishers’ commerce links

It was only a matter of time before publishers’ commerce operations started to get a little more programmatic.
Over the past year or so, a number of publishers, including Purch, MSN, Wirecutter and Allure have been experimenting with making the links in their commerce content biddable, adding a layer of automation to a normally human-powered process.

• You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?

Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories of the readership surge caused by the Trump Bump and the Brexit Bounce are legend among audience development professionals.

• Why load-on-view doesn’t have to mean a loss of revenue for digital publishers

In the early days of digital publishing, publishers and ad networks were free to load up their sites with ads anywhere on the page without a thought for whether or not they were going to be seen. According to some analysts, this left more than 50% of ads delivered online going unseen..