• Three ways AI is helping publishers flourish

The publishing industry has been totally transformed in the past decade. In 2008, the rise of online media was simply considered an “emerging threat” to the print media industry by the UK’s TV and radio services regulator Ofcom.

• The Data Trap: How to Stop Worrying and Sell Content

Data, data, it’s all about the data. Or is it?  We are here to tell you that chasing data could be a waste of your valuable time. Think about it–does all that data really matter in the niche world of targeted, hyper interested audiences? Sure data analysis is necessary, but without first creating strong content and the right context, it can be pretty meaningless.

• Yes, Facebook referral traffic crashed and burned — but not for these nonprofit publishers

“Bottom line: The decline in referrals to publishers from Facebook is not universal, and in the face of those declines, other sources of traffic are more important than ever.”

• What Is the Easy Path to Publishing Riches Overnight? A Delusion

When I started this blog a decade ago this month, the Get Rich By Blogging Hype Machine was just getting revved up. Within a few years, pundits declared that blogging is dead, just as they had declared that “Print is dead” a few years earlier. (Both media have shown an annoying tendency to flash a giant middle finger at the pundits, adapting rather than extincting.)

• AMG/Parade Launching New Print Magazine Partnership with Lori Greiner

In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank “Shark” to launch a new lifestyle publication, Inspire by Lori Greiner.

• How a luxury publisher is bringing its formula from East to West

Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent millennial – or as I like to call them, the ‘re-inventors of luxury’.

• How we can make local journalism thrive: takeaways from News Impact Summit, Cardiff

For decades, we have been able to take local journalism for granted. Today, we no longer can. Local journalism is facing a number of challenges.

• Where to Focus Revenue Growth in 2019

Ancillary publications, new digital products, live events, merchandise, oh my! Opportunities abound to diversify and grow your revenue by launching new products.

• Looking beyond Facebook and Instagram, DTC brands try Snapchat

Since Snapchat released its advanced Pixel targeting capabilities to advertisers in June, some direct-to-consumer companies say they are seeing up to a 50 percent lower cost-per-acquisition since applying the Pixel, prompting some to shift spending from Facebook and Instagram.

• Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models.

• How Newspapers are Rethinking and Delivering the Online User Experience

During the past year, USA Today’s vast network of more than 100 websites has undergone a transformation. By standardizing each of the publication’s templates to match the overall design and impact of the USA Today brand, owner Gannett found a way to not only bridge local and national branding efforts that reach more than 125 million visitors each month, it delivers a more consistent (read: profitable) platform for advertisers.

• Op-Ed: Apple CEO asks that Bloomberg retract report on Chinese spying

In an interview with Buzzfeed News, the Chief Executive Officer (CEO) of Apple Tim Cook asked Bloomberg to retract its news report alleging that Chinese spies had compromised company servers by implanting a malicious micro chip on them.

• Publishers and online privacy: In search of a Goldilocks solution

For years, large tech companies have spent millions on lobbying in Washington to make sure that they escape tough regulation. And until recently, they have been successful.

• ESPN The Magazine Wins Magazine of the Year at the Eddie & Ozzie Awards Gala

Four magazine publishing professionals were inducted into the Hall of Fame and over 200 awards were presented.

• 4 Ways Publishers Are Monetizing Video

More and more publishers are looking to video as a platform for their premium content, and it’s easy to see why.

• Q&A: Readly, the digital magazine subscription service

Headquartered in Sweden, Readly is the world’s best known global magazine subscription platform – it offers readers unlimited access to more than 3,200 titles in a single app.

• A Decade of Delusions: 10 Things We Got Wrong About Publishing in the Digital Age

A decade ago this month, despite not knowing my RSS from a hole in the ground, I created a blog called Dead Tree Edition out of desperation.

• What Norwegian publisher Aller Media has learned from its personalized paywall

Digital ad revenue still pays the bills for Nordic publishing group Aller Media, which has over 30 magazine titles.

• Authors in focus: Google’s new search guidelines, and what it means for publishers

It’s not very often that Google updates its Search Quality Evaluator Guidelines (for example, it has only done so once this year) and when it does, it provides us with a peek behind the scenes of what the company is emphasizing on—to its team of over 10,000 content quality raters—in terms of search guidelines.

• 2018 Social Media Marketing Trends (It’s still all about FB)

Every year Social Media Examiner conducts a survey of 5,700 marketers to better understand how marketers are using social media to promote and grow their business.

• ‘They’re attentive’: Inside Apple’s pitch to wary publishers

You can’t blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them.

• Unilad: Facebook viral publisher goes into administration

Unilad, one of the biggest publishers on Facebook, has gone into administration, putting hundreds of jobs at risk and casting doubt on whether outlets that rely on the social media platform for distribution can become sustainable businesses.

• Tronc changing name back to Tribune Publishing

The Chicago-based company, which also owns the Baltimore Sun; Hartford Courant; Orlando Sentinel; South Florida’s Sun Sentinel; the New York Daily News; the Capital Gazette in Annapolis, Md.; The Morning Call in Allentown, Pa.; the Daily Press in Newport News, Va.; and The Virginian-Pilot in Norfolk, Va., announced the decision Thursday. It ends a more than two-year run with the much-derided corporate moniker of Tronc.

• Publisher goes on “Facebook detox”: Retains 90% page views, engagement shoots up 42%

Can a publisher survive without Facebook? Danish publisher TV Midtvest decided to find out. With Facebook changing its algorithm to deprioritize news, the publisher initiated a bold experiment: to go off Facebook completely and find out what happens.

• Ad tech round-up: What publishers need to know this month

Xaxis UK launched a new six-second ad format, Integral Ad Science verification is now available for Snapchat inventory, and Sublime Skinz rebrands to Sublime. Here are the top things that happened in ad tech from September that publishers need to know about:

• 8 Email Subject Lines To Get An Open-Read-Reply

If email is used in the right way it can truly help the sales professional win and grow business. Before we get into the best sales subject lines for email success, remember this about email:

• Why publishers are tapping the beauty category for newness and growth

When Cosmopolitan senior vice president, publisher and chief revenue officer Donna Kalajian Lagani was looking at ways to rethink the title’s October print advertising pages, she turned to the beauty category. Beauty is crucial to the Cosmo audience, she said — it’s made up about 60 percent of all of its advertising volume in 2018, which is up 55 percent from last year.

• 6 Ways to Adjust to Google’s Emphasis on Authors in Revised Search Guidelines

OK, fellow publishers, Google is on to us. And that probably means readers are on to us as well. As I’ve noted before, Google has generally been kind to magazine media publishers, tweaking its search engine to favor results from respected web sites, especially those with storied print brands.

• Association Media Are Growing With New Revenue Opportunities

Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue.

• TI Media launches new shopping service for its magazines with Ownable app

TI Media, the new name for the recently rebranded Time Inc. UK, has partnered with smartphone app Ownable to allow readers to directly place orders for products featured in the pages of its magazines.