Month: November 2018

The Media Minute 11.27.2018

With revenues from print circulation and advertising in steep decline, and the duopoly gobbling up most of what comes from digital advertising, news outlets are increasingly being forced to go behind a paywall to sustain themselves.

Recently, MediaRadar published a trend report about native advertising. Every day, we see custom content weaving its way into just about every form of consumable content. Native continues to be one of the most popular methods in which advertisers can engage with their audiences digitally.

As part of Facebook’s ongoing Journalism Project, which launched in 2017, the social network is donating £4.5 million ($6 million) to fund 80 local newspaper jobs in the U.K. over the next two years.

Media companies are each independently trying to solve the same technical problems, rather than focusing on competing with Facebook. Is the usual answer to “buy or build?” changing?

After nearly 80 years, the monthly print edition of Condé Nast’s Glamour women’s magazine is ending. Glamour’s last regularly published print edition, the January 2019 issue, is scheduled to hit newsstands next week, the company announced Tuesday.

In September 2018, eMarketer reported that Amazon had become the third largest ad seller in the United States. The firm expects Amazon’s ad revenue to grow by more than 50% per year through at least 2020. The duopoly’s share is expected to reduce from 57.7% in 2018 to 55.9% in 2020, while Amazon’s is expected to increase from 4.1% to 7.0%.

The Media Minute 11.20.2018

It seems like not a week goes by without another news organization announcing it’s launching either a subscription or membership platform.

Prospecting is hard work. You can have the best product and be the best closer in the world, but if you don’t know how to prospect new business, you are not going to get anywhere. So where do we start? How can we be better at it?

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the more that content’s implicit purpose was realized. Poetry in motion.

Two of the top magazine printers in the U.S. are set to merge next year, continuing in the years-long trend of consolidation within the printing industry.

Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference.

New York magazine will adopt a paywall at the end of November, its parent company announced on Monday. New York Media, which publishes NYMag.com – the digital version of the bi-weekly print magazine – said readers will pay $5 a month for access to its site.

The Media Minute 11.13.2018

Publishing is packed with growth opportunities — targeted channels, content marketing, lead generation, marketing services, live events and more. So how do you determine the right revenue strategies for your own unique niche brand?

When you visit Scroll for the first time, the message above is softly hammered in. Before you can reach the main content, you have to click or tap, one word at a time, to properly absorb the entire sentence before you are greeted with…

Major U.S. publishers got a big surprise last week when they learned there might be only one printer able to produce their magazines and catalogs. With the blockbuster announcement that the country’s largest publication printer, Quad/Graphics, has a deal to acquire the number two printer, LSC Communications, publishers are going to encounter a less competitive market, and therefore, the likelihood of higher prices for magazine printing and shipping.

People are increasingly willing to pay for the news they consume digitally, at least content produced by reputed publishers. As users sign up for these new services, publishers are seeing benefits in partnering with other companies to offer a wider range of content. The idea is to make their offer more enticing and boost subscriber growth, as well as establish new revenue streams.

Edward Felsenthal is keeping his title of editor in chief of Time and adding the title of chief executive officer as the magazine moves into the hands of billionaire Marc Benioff.

News publishers have had an on-again, off-again relationship with personalization. But for USA Today Network, it is very much on, thanks in part to the targeting and taxonomy infrastructure it’s built to target ads.

The Media Minute 11.06.2018

Single or even double income-stream publishing is increasingly a thing of the past. The search for sustainable revenues has taken many media organizations way beyond advertising or newsstand sales into a seemingly infinite array of money-making schemes.

Do you ever analyze your annual live event through a digital lens? You might be leaving some revenue on the table. There’s podcasts, webcasts, app contests, even online learning opportunities. We consulted digital sales expert and event veteran Ryan Dohrn to share some advice on event management and driving event digital revenue. Read on to learn more!.

Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent millennial – or as I like to call them, the ‘re-inventors of luxury’.

Publishers like newsletter subscribers because email is habit-forming, delivered directly to its audience and getting easier to monetize.But the things that make email an attractive channel to publishers also make it a difficult place to re-engage readers. The tricks that might pull straying readers back toward another digital property, such as targeting them with ads on social platforms, are either ineffective, inefficient or unavailable as options for wayward newsletter subscribers.

Following a recent transition of leadership, with the appointments of Stephanie Mehta to editor-in-chief this past February and Amanda Smith to VP, publisher in April 2017, the focus of Fast Company is leaning towards innovation, both in the coverage of the topic and the implementation of inventive practices across its platforms.

How can niche publishers grow their business in these turbulent times? Specialist publishers gathered at the PPA Independent Publisher Conference in London on 2 November, to hear from pioneering brands like The Lawyer, Rock Sound and The Drum about how to reinvent their business and develop new revenue streams.