• How collaboration benefits magazine media

Collaboration in the magazine and news media industries has hit a high point this year, internally and externally, across regions and borders.

• 12 Digital Revenue Ideas That Work!

At the Niche CEO Summit a few months ago, niche publishers gathered from all over the country to share best practices and new creative strategies.

• Don’t Settle for Last-Touch Attribution in Marketing Campaigns

Last month, I talked about factors marketers should consider for attribution rules.

• Tough Sell: Condé Nast Aims to Replicate Paywall Success Across Portfolio

News that Condé Nast intends to implement some form of a paywall on every brand in its digital media portfolio—which attracts more than 100 million total unique visitors each month—was quickly supplanted in the media-news cycle last week by ensuing bloodbaths at Buzzfeed and HuffPost, two of the internet’s most prolific purveyors of free content, as well as the century-old newspaper publisher Gannett, about as “legacy” as legacy media gets.

• Advertising opportunities for publishers, as CPGs come under threat

Packaged goods are typically the biggest spenders in advertising. Not only is a CPG (FMCG in the UK) company’s brand and product mix massive, but the competitive threats from e-commerce and direct-to-consumer brands are significant and growing.

• Renault board blocks payouts to Ghosn worth 10 million euros

Renault said Wednesday that its board has decided not to pay out the equivalent of two years of salary to ex-CEO Carlos Ghosn which would have been due to him under a non-compete clause in his contract.

• Successful business models for magazine media

As well as having the necessary business acumen, publishers and editors must be passionate about their titles. Mary Hogarth explores key strategies for a sustainable magazine.

• The New Native Advertising Narrative

Native has been a standard practice in digital advertising ever since it eclipsed the awkward banner ad, after readers migrated from desktop to mobile in the early 2010s.

• How publishers use influencers to grow commerce businesses

Publishers seeking to grow commerce revenue are increasingly looking to influencers, not just as sources of marketing and distribution, but as creative partners as well.

• The Top 12 Media Tech Stories We Published in 2018

From examining the tools needed to capitalize on the subscription boon to exploring how publishers might adapt to voice-driven web experiences, we covered digital media technology from a lot of angles in 2018. Below is a rundown of the top technology posts we published in 2018 from the standpoint of what saw the most audience engagement and what stories best tell how technology shaped the media business this year. Enjoy.

• With new ownership, Fortune seeks to diversify revenues

In 2019, as Fortune looks to diversify its revenue, it will cast its lines for many different kinds of fish.
Armed with new funds promised by Thai businessman Chatchaval Jiaravanon, who recently acquired Fortune from Meredith for $150 million, the business publication will be developing several paid products at both consumer and professional price points, Fortune CEO and president Alan Murray said.

• Publishers have finally fallen out of love with platforms, but it has been a hard lesson to learn

In a year dominated by headline-grabbing failures from Facebook, many news and magazine brands have learned the hard way that third-party platforms ultimately only have their own interests at heart.

• Content amplification: A guide for publishers

Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement of harsh, unrelenting judgement.

• Condé Nast Is “Paradise Publishing” Lost

Press accounts estimate that Condé Nast lost $120 million in 2017 (the company’s fiscal 2018 will end on January 31) with losses in print advertising and circulation revenues insufficiently offset by digital or such multimedia ventures as CNX, Spire and Condé Nast Entertainment. All sought to monetize the often award-winning journalism in Architectural Digest, Bon Appétit, GQ, Glamour, The New Yorker, Vanity Fair and Vogue.

• Quartz shrinks UK commercial team, citing revenue ‘slow-down’ due to Brexit

In the past year, Brexit and GDPR have stirred up unusually choppy water for publishers in the U.K. Now, their currents are claiming some casualties.

• The Top 12 Media Tech Stories We Published in 2018

From examining the tools needed to capitalize on the subscription boon to exploring how publishers might adapt to voice-driven web experiences, we covered digital media technology from a lot of angles in 2018. Below is a rundown of the top technology posts we published in 2018 from the standpoint of what saw the most audience engagement and what stories best tell how technology shaped the media business this year. Enjoy.

• With new ownership, Fortune seeks to diversify revenues

In 2019, as Fortune looks to diversify its revenue, it will cast its lines for many different kinds of fish.
Armed with new funds promised by Thai businessman Chatchaval Jiaravanon, who recently acquired Fortune from Meredith for $150 million, the business publication will be developing several paid products at both consumer and professional price points, Fortune CEO and president Alan Murray said.

• Publishers have finally fallen out of love with platforms, but it has been a hard lesson to learn

In a year dominated by headline-grabbing failures from Facebook, many news and magazine brands have learned the hard way that third-party platforms ultimately only have their own interests at heart.