• How automated news is helping publishers: WAN-IFRA report

“News automation is making its way to newsrooms all over the world,” says a new WAN-IFRA report exploring the potential of automated news.

• Content: King of Everything!

Content is King! Bill Gates predicted that way back in 1996. Publishers no longer focus solely on a subscription-based model. They are now developing strategies to drive revenue with their in-demand, niche content.

• How to Increase Conversions With Customer Journey Mapping

2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers.

• How 6 newsrooms in Charlotte are trying to create a local news ecosystem

On Thursday, Solutions Journalism Network announced a partnership that brings together local newsrooms and institutions in Charlotte, North Carolina.

• 8 Ways Media Sales Reps Can Increase Print’s Value in an RFP

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital?

• Why brands are changing their tune about podcast advertising

Though it’s been around in some form for well over a decade, podcasting has sort of limped along in its evolution.

• How can newspapers build trust?

At a time when trust in the news is crawling out of historic lows, a new study from the Center for Media Engagement provides promising interventions to promote readers’ trust in news stories.

• Digital advertising in the US is finally bigger than print and television

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.

• 3 Quick Prospecting Tips

Everyone in media sales knows this– it’s incredibly tough to get meetings with potential advertisers today. Is there some magic formula to reel them in?

• Good news: These newspapers added a print section on good news

The Philadelphia Inquirer got an idea from the (Minneapolis) Star Tribune – focus on the good stuff, too.

• 4 lessons we learnt raising money for our VR adtech startup

The past few year have been tough for adtech companies. With growth and profits squeezed by the duopoly of Google-Facebook, and disappointing IPOs such as RocketFuel, Rubicon or Tremor Video, adtech fell out of VCs’ good books.

• Publishers, you’re focusing on the wrong metric for push notifications

There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual value being added.

• 70% of digital publishers personalize content for visitors, study finds

7 out of 10 online publishers personalize the content they deliver to visitors, according to a survey of 200 publishers by Digiday this month.

• How to Sell Print to the “Digital-Only”

Print can be a tough sell to those prospects who say, “We only do digital”. But fear not! There are ways to overcome that obstacle.

• Podcasts Reap Engagement. It’s Time for B2B Media to Dive In

As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation.

• Want to fight fake news? Come intern for the International Fact-Checking Network

Fake news stories, false memes and conspiracy theories are rampant on nearly every social media platform.

• ‘Hard to back out’: Publishers grow frustrated by the lack of revenue from Apple News

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow.

• Digital Publishing: When Using Social Media Photos in Your Stories, the Best Thing to Do is Ask for Permission

During a New Jersey wedding back in June 2017, Jonathan Otto snapped a picture of the new bride being congratulated by none other than the President of the United States, Donald Trump.

• Publishers are out of sync with buyer priorities, could 2019 ad revenues be at risk?

A new report by Integral Ad Science has found a significant gap between this year’s buy and sell-side priorities: most brands (83.3%) and over half of agencies (54.6%) want consistent measurement, yet only 43.8% of publishers agree.

• Million Dollar Idea: Buyers Guides!

The next installment of our Million Dollar Idea series comes from niche publisher Jeff Peterson of Peterson Publications.

• As video revenues grow, Hearst looks to capitalize with Clevver Media acquisition

As publishers maneuver through the challenges posed by digitization, many are building on their strengths and brand value to evolve in new directions.

• Stop Blaming Profit Motives for All of Journalism’s Woes

“It’s that newspapers and outlets are being decimated and dismantled by hedge funds, venture capitalists, and tech companies in search of profit. In short,

• ‘Hard to back out’: Publishers grow frustrated by the lack of revenue from Apple News

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow.

• How Early Newspapers Used Extortion as a Business Model

After buying The Washington Post in 2013, Jeffrey P. Bezos visited the newsroom and answered questions from employees in a town-hall-style meeting.