• How publishers are innovating in digital advertising, to “actually add value to the reader’s experience”

In recent years an increasing number of publishers have been focusing on driving revenue from subscriptions. The most recent one to make the plunge being Quartz which recently announced that it would be putting up a paywall.

• Digital Revenue: Let’s Do the Math!

Hey Niche Publishers! Who would like to add $378K to their annual revenue?
Rachel Winner-Eberhardt, Advertising Director of Pittsburgh Magazine, posed just this question to attendees at our Super Niche event in Nashville in March. She shared tips on how her magazine maximizes their digital space. (These ideas can easily work for B2B and Associations too.)

• How Publishers Can Start Monetizing Smart Speakers

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat.

• ‘Digital has its limitations’: DTC brands are testing direct mail

DTC marketers, looking for a more diversified marketing mix, are focusing on direct mail. But for these digitally native brands that have grown up on a diet of Instagram and Facebook, adjusting to a medium with far fewer analytics is proving to be difficult.

• Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have in everyday journalism.
There is no question that the relationship between journalists and the public is on shaky ground.

• Will you buy the new Walmart Tablets?

Walmart has released two very affordable 8 and 10 inch Android tablets, which fall under Walmart’s consumer electronics private brand, Onn. The new tablets rolled out in stores last week and will be available soon on Walmart.com.

• How publishers are generating revenues and deepening reader relationships through events

Events are one of the many sources of revenue that publishers can tap to create a sustainable business. John Wilpers, Senior Director of Innovation Media Consulting writes in the FIPP Innovation in Media 2019-2020 World Report that most publishers have almost everything required to run a successful event.

• Why Paper Prices Are Likely to Remain High for Publishers

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself.

• No More Wimpy Ad Sales Calls!

Are you being as assertive as you need to be on sales calls? Hmmm, do any of these approaches sound familiar?

“Did you get the media kit?”
“Hi, I’m just calling to check in……”
“Is this a good time to talk?”

• ‘More clients are moving scatter money upfront’: Omnicom’s Catherine Sullivan

Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for advertisers to reach a lot of people.

• Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company’s performance in the third quarter of 2019 (Meredith’s fiscal years start in July and end in June).

• Publishers that closed their comments sections made a colossal mistake

With layoffs, bankruptcies, and fire sales emanating from the digital publishing industry on an almost daily basis, there’s constant debate about whether online media outlets deserve the blame for being out-maneuvered by the tech platforms that destroyed their business models.

• Making an impact with 360-degree content

Creating a high-value proposition means revolutionising content. Mary Hogarth explains why her 360-degree approach will add value and engagement.

• How subscription models can boost ad revenue

Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its metered paywall to five free articles per month.

• Less Tech Hassle, More Tech Revenue!

CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation.

• Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads?

• 5 challenges for journalists covering Trump in 2020

We are now 18 months from the United States presidential election, but the challenges facing reporters and fact-checkers assigned to cover Donald Trump’s re-election bid are already clear.

• Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent

The Florida-based fulfillment provider is purchased by a client as former owner AMREP exits the media services business after 50 years.

• Publishers can use real-time data to help their bottom line, here’s how

Advertisers are keenly aware of the power of personalisation, an especially important issue in the time of consent.

• Consider the Audacious Audit

Are you doing everything necessary to ensure the future growth of your business? It starts with taking a 360-degree view of every single product in your line-up, and then evaluating how those products will fit within your future plans.

• ‘It’s an arms race’: Publishers prepare for an anti-tracking-dominant future

Publishers can’t seem to catch a break. With the continuous stream of anti-ad-tracking updates from Apple, and reports that Google is developing its own version for Chrome, many are feeling frazzled.

• 5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018.

• How Publishers are Creating the Right Membership Model for Their Readers

Today’s news publishers are facing difficult situations, among them selecting the best membership model suited for their consumers.

• How publishers can make the leap from data insights to artificial intelligence

There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business.