• Benefits and challenges of different publishing business models

For publishers and newsrooms, figuring out how to stay trustworthy, respect your readers and preserve integrity, yet manage to earn enough money to keep the business afloat – remains a great challenge.

• Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers.

• Publishers Finally Find Their Voice in Podcasting

As adoption rates continue to increase, so do the number of effective strategies for audio platforms.

• Print + Digital = Highest ROI

I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset.

• Cannes Briefing: The storylines that will dominate the conversation at Cannes this year

Welcome to the Digiday Cannes Briefing. Each morning this week, we will bring you the highlights, lowlights and oddities of the Cannes Lions. The Digiday version of the Cannes lion will make his own journey.

• Game industry TV ad spend craters in May

There was a huge decrease in gaming industry TV ad spend from April to May, down to an estimated $9.3 million from the previous $29.4 million. Nintendo led with 45.6% of spend, while previous chart-topper PlayStation had 26.8%.

• How newsletter innovations are driving publisher revenue

If you were to travel back in time about a half decade and inform news publishers that, within a few short years, they’d be pouring significant resources into growing their email newsletters, many wouldn’t believe you.

• The Dos and Don’ts of an Email Migration

Migrating to a new email service provider (ESP) can be one of the most tedious, frustrating, and unappealing pursuits a publisher or email marketer can undertake.

• 3 Audience Trends to Watch

Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels.

• Approaching Paid Subscription Growth Like It’s 2019

We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree.

• Newspapers are Navigating into Advertising Dollars with Determination and Success

Years ago, a great portion of readers sought out newspapers because they were filled with coupons, job listings and apartment ads. Now, a majority of readers are searching online for those needs.

• Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers

While some influencers, publishers and brands have access to a feature where users can swipe-up on snaps to buy products directly within the app, this new tool allows select accounts to have a store within Snapchat.

 

• Rise of the publishing alliances: Joining hands for a reach bigger than Facebook’s

Germany’s biggest publishing houses including, Axel Springer, Funke Mediengruppe, RTL Groupe and Gruner+Jahr have come together to form an advertising alliance, reports Digiday.

• B2B Media Is Leading with First-Party Data – and Unlocking New Revenue

For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but resistance is futile.

• Bucking the Trend: Print Magazines Still Work for (Some) Publishers

A slew of publishers, both new and established, are investing in print magazine launches. We asked three of them why.

• Newspapers are Navigating into Advertising Dollars with Determination and Success

Years ago, a great portion of readers sought out newspapers because they were filled with coupons, job listings and apartment ads. Now, a majority of readers are searching online for those needs.

• How Time Out is using food halls to diversify its revenue base

Five years ago, Time Out Group launched a Time Out-branded food hall in Lisbon, Portugal to further diversify away from advertising revenue. Starting this month and through the rest of 2019, the events and culture news publisher will be putting that market concept at the center of its business.

• Promoting content to Instagram’s 1 billion monthly users: 4 publisher strategies

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication.