• 3 Publishers Share a Page From Their Experiential Marketing Playbooks

While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.

• Production: The Latest Trends Fuel the Shift Away From Print and Closer to An All-Digital World

A little over a year ago, I wrote an article here outlining the latest trends and advancements in our newspaper industry. At that time, I went into the assignment eyes wide open and full of enthusiasm,

• Events As A Revenue Source For Magazine Publishers

If you’re a magazine publisher chances are you are constantly coming up with creative ways to make additional revenue.

• Million Dollar Idea: Awards + Readers = Revenue!!

Every publisher wants to connect with their readers in a meaningful, impactful way. Tom Bengtson shares how his publication is doing just that AND making more revenue to boot.

• Who works best in a revenue development role? Here’s what these local news organizations have found

Folks, it happened: The key to sustainable local news has been discovered. And it involves making money.

• How publishers can turn Adblock users into paying subscribers

We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment of consumers are turning to adblockers to opt out of ads completely.

• Why Are Brand Marketers Investing in Magazines?

While print isn’t always the answer, retailers and consumer brands are finding new value in an old medium.

• Ad Sales: It’s Not Rocket Science!

What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients, your advertising director, and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates, and irksome budget challenges.

• How Hearst’s product team helps build audience, revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, told participants at WAN-IFRA’s recent Digital Media North America conference in New York City.

• The ‘Acceptable Ads’ guide for digital publishers

The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit?

• 4 Ways to Restore Value in Publisher-Advertiser Relationships

The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills and newspapers that educated the general public, both in the U.S. and abroad.

• How publishers are building habit with short-run newsletters

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search,

• How Publishers Are Using Data to Transform Their Marketing Operations

The rise of big data–and the ability to collect, analyze and use it–has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception.

• How to Build Data Literacy in Your Media Organization

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data.

• Newsonomics: The “daily” part of daily newspapers is on the way out — and sooner than you might think

Seven-day newspapers aren’t just talking about cutting out one or two days a week in print – they’re talking five or six. Is this the only way to accelerate the transition to digital or speeding their own decline?

• Million Dollar Idea: Niche Community Events!

Today we’re bringing back one of our all-time favorite Million Dollar Ideas from our Niche CEO Summits. (Niche Pro Tip – there’s another one coming up in November.)

• What American media can learn from Europe

While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology to support the switch to subscriptions.

• Why a Mentor is as Important as Investor for Startup

Hundreds of young people are entering the startup ecosystem. It’s a flood of such companies and activity.  The whole country is coming up with new ideas for products and service.