• As Readers Move More Toward Digital, How Are Newspapers Fulfilling Their Needs?

For so long newspapers have designed content with the print customer in mind, but times are changing. A recent Pew Research Center study based on 3,425 U.S. adults…

• Traditional Print vs Digital Content: Can One Editorial Team do Both?

We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well.

• Unprepared for unpublishing? Here’s how some newsrooms are rethinking what lasts forever

Eighty percent of news outlets surveyed had established unpublishing policies, but almost half of those policies were not in writing and only two percent were shared beyond the newsroom.

• Sports publishers use fantasy frenzy to drive subscriptions

Dramatic changes in the fantasy landscape, including the slowdown of daily fantasy and the rise of legalized gambling, have triggered an explosion of paid subscription products from both newcomers and incumbents.

• How ALM’s New Ad Tech Product Drives Campaign Success

As marketers turn to first-party data, B2B media company ALM is developing a suite of new advertising products to meet their needs and stand out among competitors.

• The Publisher Podcast Awards open for entries

The Publisher Podcast Awards, run by the team behind Media Voices, are now open for entries from publishers with podcasts.

• The best upcoming publishing events in the Americas

Fall is approaching, and as the publishing industry dusts itself off from the summer break and goes back to school, we’re heading into peak industry event season.

• Forget Behavioral Targeting – Ad Format Is the Real Problem

Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, and University of California, Irvine.

• Top 20 Power Words to Use in Ad Sales

People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training.

• This Just In: Magazines Are Not TV Networks

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s.

• How publishers are cutting print days — and not losing (too many) subscribers

“The key is the consumer will let you know when they’re done with the print product. Don’t prematurely yank it from them.”

• How The Sun’s fantasy football newsletter increased retention to 68%

Dream Team, the fantasy football offshoot from U.K. tabloid The Sun, has had a retention problem. From one year to the next, the free-to-play game would have to reacquire two-thirds of its audience who signed up to play the previous year, which is typically around 1 million subscribers.

 

• “Numbers are growing every day”: Publishers continue to place their bets on video

‘Pivot-to-video’ ended up hurting quite a few publishers but many continue to bet on the format. They range from global publishers like Conde Nast to region-specific ones like the Argentinian company Editora Perfil.

• People avoid consuming news that bums them out. Here are five elements that help them see a solution

“It is important that journalists take the time to fully explain the issue and the response before exploring implementation, results, and insights.”

• How to Funnel In More Revenue from Your Events

Events are likely one of the biggest revenue drivers (and if they’re not, they should be!) Everyone knows, the more people you get to your event – the BIGGER the revenue it delivers.

• Advertiser Blacklisting and Its Silencing Effect on Journalism

Journalism is, at its heart, about asking questions. And since the dawn of reporting, when civic-minded locals in ancient Rome circulated news sheets about important daily events, one question has been elevated above all others: Does this serve the public interest?

• Microsoft to Shutter MSDN Magazine After November Issue

“We realized that it is time to retire MSDN Magazine and to carry on its work through web channels like docs.microsoft.com.”

• Digital Publishing: As General Manager of the Compass Experiment, Mandy Jenkins Will Explore New Sustainable Models for Local News

We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment of consumers are turning to adblockers to opt out of ads completely.