A forum for the print and
digital publishing industries
Once a media company has decided to get started with business intelligence (BI), they must choose a vendor. There are many vendors that offer solutions in this space, but for most, SaaS (software-as-a-service)…
Gazeta Wyborcza, one of Poland’s leading newspapers grew from 170,000 digital subscribers at the end of 2018, to 200,000 nine months later. It’s publisher Jerzy Wójcik said…
Splitting Alphabet into three companies — Google Advertising and Other Services, Google Cloud, and YouTube — will not result from any U.S. government mandate…
At the start of my newspaper career I was introduced to a new world of electronic operations. Many of us remember typesetters literally the size of a compact car and costing about the same as a house in the Hollywood Hills.
People just want to learn a playbook. At the high level, it’s motivational, but at the grassroots level, it’s answering what do your proposals look like, what does your budget look like, how are you talking to donors and members.
Cyber Monday and Black Friday have long been make-or-break days of the year for retailers. They have recently become important to publishers selling subscriptions, and many of them found success this year by offering major deals.
2020 is just around the corner. After a roller-coaster year of dynamic shifts in social networks and shaky new Google SEO updates, it’s time to take a short break to focus on what the new year will bring to the publishing landscape.
In this series from our comprehensive report on publishers and eCommerce, we’ve already explored how major publishers like BuzzFeed, POPSUGAR and Marie Claire UK are innovating in this space.
This holiday shopping season might be six days shorter compared with last year, but it has not slowed down consumers searching for deals and spending more per visit.
While the term “fake news” is thrown around with increased—and even disturbing—regularity, there remains the issue of whether reporters are doing enough to ensure that the information they write is factual and accurate.
Local news is important. Local newspapers are important, regardless of whether or not you’ve read a word on a dead tree in the past year. As I put it in a piece back in April:
In her senior year at Harvard College, Yolanda Scott received a letter informing her that her application to the CIA had been rejected.
At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and real-time offers.
Whether your expertise is broad or specific, your organization large or decidedly small, every audience will be made up of many smaller audiences.
YouTube is facing new pressure to restrict ads that surround videos aimed at children who use the platform.
Obviously, there are many reasons to attend journalism conferences — networking, an excuse to leave the newsroom, open bars, self-aggrandized posturing, hanging out with friends and former colleagues.
Three researchers argue the dangers of deepfakes are overblown, but they will still require journalists to give thought to how they handle unconfirmed information.
The publishing industry made more incremental improvements in 2018 in several areas that have been long-standing trouble spots, according to PW’s annual salary and job survey.
Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school.
The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this.
Fox Sports has sold 80% of its ad availabilities for the Super Bowl LIV telecast, at record prices, according to Seth Winter, executive vice president for sports sales at Fox Sports.
Find out how you can grow your newsletter subscribers with Facebook and Instagram. Use their smart audience features to identify potential new subscribers based on the data you provide for them.
Google News has built a new feature to surface and highlight more in-depth articles.
“Beyond the Headlines” will live on the right side of news.google.com.
In 2018, the Pretoria News in South Africa’s capital city celebrated its 120th birthday. Pretoria was founded as a town in 1855 by a Voortrekker leader named Marthinus Pretorius, and the Pretoria News was its first local newspaper.