Month: March 2020

The Media Minute 03.18.2020

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. In fact, publishers in North America face many of the same challenges that European media companies deal with and, in some cases, have already overcome.

Publishers are now trying out different strategies to quickly adapt to the rapidly changing situation and continue serving their readers, as well as wrestle new opportunities out of this global calamity. Many publishers have admirably risen up to the occasion to take the challenge head-on.

The Interactive Advertising Bureau’s 2020 NewFronts moved to streaming-only presentations, several media companies have canceled their upfronts and industry conferences, such as SXSW and Collision, have been postponed or gone digital.

Following that order, the area’s most prominent paper, the San Francisco Chronicle, published a note to readers reaffirming its commitment to journalism through the coronavirus outbreak and the steps its taking to make that possible.

Along with the significant shutdown of the nation’s public libraries, independent booksellers are joining the call for social distancing and closing on a temporary basis, at least to the public, with many stores continuing to process shipments and/or make deliveries.

Along with the significant shutdown of the nation’s public libraries, independent booksellers are joining the call for social distancing and closing on a temporary basis, at least to the public, with many stores continuing to process shipments and/or make deliveries.

Cutting costs in our operations has long been the fallback for many companies. As painful as this strategy is the approach seems to show immediate savings and despite of ourselves, we always seem to find a way to get the work done through one means or another.

The Media Minute 03.10.2020

The age of the Internet re-wrote all the old rules, making it necessary for publishers to adapt quickly. Ever since then, publishers have had to get used to new trends arriving every couple of years – from e-books to social media to video to audio – and pivoting to stay afloat.

As publishers grow more sophisticated with their reader revenue strategies, one trend in its early stages is the introduction of group calls and meetups as a benefit for subscribers or members. Here, we look at how three publishers have found value in subscriber and member-only calls and meetings, not just for their audience, but as a vehicle for sourcing new stories and connecting with potential new readers.

Hearst has recently taken incremental steps towards digital reader revenue. But Hearst Magazines’ first membership product, Runner’s World+, will act as a blueprint for Hearst’s other enthusiast publications moving into reader revenue.

President Trump’s re-election campaign this week filed its second libel lawsuit within a six-day period against a newspaper, taking a more aggressive stance against the news media the president once described as an “enemy of the people.

With more and more companies asking employees to work remote amid the coronavirus outbreak, we compiled some tips to help keep business running as usual from home.

  • None of the video advertisers who were notified about Facebook’s proposed $40 million class-action settlement over inflated video metrics have objected to the deal, class counsel says in papers filed Friday.

The Media Minute 03.03.2020

Clearly, publishers are struggling to survive in today’s complex ecosystem, and given the dramatic and consistent changes, it’s understandable. Here are four strategies that can help publishers thrive and drive revenue in the face of this adversity

The Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019, reports Digiday. It did so after shifting focus from pageviews to measuring time spent and engaged minutes.

The podcast industry continues to attract a lot of money and attention. For some podcast publishers, local audiences are limited, leading them to look overseas for audience and revenue growth.

The Boston Globe and technology platform Newlab have teamed up to support the development of new data-driven AI-based tools through the Newlab Venture Studio.

St. Louis Magazine , circulation 40,000, hosted a Food Fight voting bracket featuring iconic foods from the city of St. Louis. The people of St. Louis — like those of other cities — have some passionate debates about the region’s most iconic foods. We expected a bracket of this type would drive tons of engagement from our readers.

As our news industry grows and expands beyond paper, we want to profile not just newspapers, but all news publishers that are doing exciting things at their companies. We heard back from 70 news outlets around the world, and we’re proud to introduce the 10 “super” news publishers (along with our honorable mentions) that made the list this year.

The Media Minute 02.25.2020

Without an effective tracking plan in place, marketers are left in the dark about whether their efforts swam or sank. We’ll dive into five campaign objectives to start with before launching your next programmatic advertising campaign.

The report covers the latest trends in eCommerce, travel, media publications, finance, social media and more. It examines incoming desktop and mobile web traffic, alongside Android app usage for the top websites and brands around the world, between January 2017 and December 2019.

The Information and Bloomberg Media are the next set of publishers to test out a digital subscription bundling model.The two publishers have come together to offer a $499 one-year subscription to both Bloomberg.com and TheInformation.com, which will allow readers to access all paywalled content…

Digital media platforms like Facebook and Google’s YouTube have been criticized for creating addictive technologies that keep audiences engaged by highlighting content that stirs emotions like shock and outrage.

“Experiential” is a trendy word for events right now — but what it really means is making your event so compelling, helpful, interactive, and fun that attendees and sponsors sign up and keep coming back!

Total Market Coverage (TMC) products are regarded by many as a mixed blessing. Virtually all our properties have at one time or another had a TMC. Due to declines in preprints and increasing expense, a few have shut them down.