Month: July 2020

The Media Minute 07.21.2020

Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any time soon. The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions.

We know digital editions are having their moment in the sun right now, or as Rick Edmonds recently wrote for Poynter, “replica editions, the ugly ducklings of digital news, have suddenly become strategic.” Many publishers have asked questions on using digital editions in their habit-formation strategies. Today we’re sharing answers to some of those questions.

The company’s annual GameBeat Summit 2020 was set to take place at the end of the month in Los Angeles and as the pandemic grew more severe, more and more precautions were put in place to keep guests safe. Eventually, however, it became illegal to hold events at all and just three weeks ahead of showtime, vp of strategic partnerships Gina Joseph said her team started adapting the event to be entirely virtual.

Google is taking steps to prevent advertisers from inadvertently supporting websites that promote conspiracy theories about COVID-19 which contradict scientific evidence about the respiratory illness. The ban shouldn’t affect most mainstream publishers, which hope Google’s algorithms are smart enough to differentiate between misinformation about COVID-19 and legitimate news.

Net sales fell 12.1% in May, compared to May 2019, for the 1,360 publishers who report to AAP’s monthly StatShot program. Similar to the April report, the net sales figure was heavily influenced by a steep drop in returns, which offset a decline in gross sales in the month.

In this one-on-one interview with E&P publisher Mike Blinder, Dohrn reveals to the industry the results of the study as well as reviews the best tactics and practices he sees in order to continue to drive revenue through COVID-19.

The Media Minute 07.14.2020

In this episode, we replay a panel discussion from the 2019 FUSE Media Summit last November. Brian Kroski, CEO and Principal at Kroski Consulting, talks data strategy with executives from a mix of B2B and consumer publishing companies, including Natalie Williams, COO at Brief Media; Sean Griffey, CEO at Industry Dive; and Katie Herrell, VP of Digital Platforms and Products at Active Interest Media.

We know digital editions are having their moment in the sun right now, or as Rick Edmonds recently wrote for Poynter, “replica editions, the ugly ducklings of digital news, have suddenly become strategic.” Many publishers have asked questions on using digital editions in their habit-formation strategies. Today we’re sharing answers to some of those questions.

After August 15, publishers will be asking people for their consent to gather data to show them ads again, as the revamped version of the Internet Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent Framework kicks in.

News publishers are responding to the coronavirus pandemic with several key strategies aimed at emerging from the health crisis and economic slowdown stronger than before. Many of the strategies look promising, such as developing “advertising solutions” that are broader than selling ad space and fostering reader loyalty that outlasts the pandemic.

What would a world where Facebook and Google actually paid news sites for the information they provide look like? We might be closer to that day than we think. The impact that both companies have had on the advertising revenue of local news organizations has been documented in the past, as have the larger consequences of their presence.

The dramatic impact that the novel coronavirus has had on the United States and the world is undeniable. There are many different ways to view what has happened, and I do not wish to be political—I trust that everyone can handle politics in their own way.

The Media Minute 07.07.2020

Companies of every size are looking for that magic equation that drives innovation and provides true value to the consumer. There is, of course, no simple answer, and in the new reality during and after COVID-19, it might be even less clear. However, based on my experience working with brands of all stripes and sizes over the past 25 years, the ingredients of innovation are…

Climate change is a growing concern for readers across the world. Almost seven in ten (69%) people consider it to be a very, or extremely serious problem, according to the Reuters Institute Digital News Report 2020. The role of the news media is critical in influencing levels of public concern.

The relationship between Facebook and its largest advertisers is really one big dysfunctional loop — Facebook’s continual detachment drives advertiser frustration. Advertiser frustration, in turn, drives and hardens Facebook’s detachment. The latest standoff is fueling the cycle once again.

Publishers Time Out Group, Meredith Corp. and Vox Media announced new virtual events set to take place over the remaining summer months. Time Out’s Experience:NYC and Experience:LDN, Meredith’s Food & Wine Classic and Vox Media’s Pivot Schooled will each engage audiences through carefully curated talks, performances and special offers.

The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and the world. Similar to the EU-wide General Data Protection Regulation, CCPA is the first overarching state-level privacy law in the United States and will likely give way to similar laws across the country.

Since March 2020, news organizations have had to take an all-hands-on-deck approach to publishing. It is not just traditional print publications dealing with the ramifications of COVID-19. Digital news outlets and nonprofits have also had to weather the storm, but they are rising to the challenge.

The Media Minute 07.01.2020

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. The relentless news cycle has editorial teams running at top speed to deliver original, insightful content to readers and viewers hungry for a new understanding of a changing world.

A new study by marketing platform LiveIntent shows that some publishers are seeing surges in revenue via online newsletters. The newsletter categories that have registered the highest bumps include shopping (103%), home and garden (55%) and business (31%).

For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly as lockdowns began, we saw drastic changes in the realm of digital media and advertising.

The New York Times has cited its crossword puzzle app as an important source of paid subscription growth, but games can help to keep readers engaged in other ways. Publishers should consider how a gamification strategy fits with their goals of boosting reader revenue, urging repeat website visits and reducing churn.

It’s a law publishers are also taking seriously in the expectation that more states will adopt similar privacy legislation. “This regulation continues to hold us all to a level of accountability, ensuring that we make smart decisions with sensitive data and information of our consumers and employees,”

Chris Krewson likens the economic fallout for local news organizations from COVID-19 to the health impact the virus itself has had on individuals. Those who were healthiest to begin with are most likely to survive. Those with compromised immune systems could emerge with permanent damage or not emerge at all.

The Media Minute 06.23.2020

As people stay at home around the world during the COVID-19 pandemic, online traffic has surged. People are clicking through mobile and web news alerts at 43% higher rates than they were prior to the crisis, according to my company’s notifications platform, which is used by USA Today, the BBC, and The Wall Street Journal, among many other media outlets.

The UK subscription box market is estimated to be worth £1B by 2022, according to a report for Royal Mail created by GlobalData Consulting. It will be up 72% from 2017. “The business model also presents significant opportunities for international expansion, with our survey revealing that nearly 90% of subscription businesses make at least some of their sales overseas,” it adds.

In figuring out how to wring value from the present surplus of digital events, publishers are using them to collect valuable first-party data that can be used to monetize other parts of their business, ultimately reducing their reliance on third-party cookies.

The coronavirus pandemic has been painful for publishers that have lost advertising revenue. But it has also been an opportunity to promote paid subscriptions. Local newspapers that offered 90-day trial subscriptions for free or at steep discounts need to have a strategy to retain those readers as lockdowns ease and many people get back to their former routines.

Though many independent publishers interviewed by PW last week reported a drop in sales during the Covid-19 pandemic, several said sales are—surprisingly—up for the year, buoyed by strong interest in backlist titles, direct sales to consumers, and enhanced digital initiatives.

The COVID-19 pandemic has forced hundreds of newsrooms to impose massive cuts, layoffs and furloughs—so much that several media organizations have called on Congress to lend crucial financial assistance to the industry.