A forum for the print and
digital publishing industries
“In the US, one quarter of adults, or 60M people, listen to a podcast a few times a week, and 91M listen to one at least once a week,” according to journalists Piet van Niekerk and Pierre de Villiers. “And, as new podcasts are being aired every three minutes somewhere in the world, publishers have been handed the ideal revenue subscription tool.”
Pauley, Vox Media’s chief revenue officer, has been on the hunt for more upfront deals with brands and holding companies ever since Vox Media’s acquisition of New York Media gave the digital native publisher more scale — 125 million monthly unique visitors, it said at the time — and more titles to offer advertisers last fall.
With the introduction of each new set of regulations, it’s clear that we’re shifting towards a new era of consent. As third-party cookies disappear, consent will be required to counterbalance the loss of user ID to continue to target effectively.
The percentage of U.S. adults who said they “very closely” followed news about the pandemic fell from a high of 57% in late March to 35% by early September, Pew found. That decline is understandable as the pandemic becomes part of the everyday routine, and reader attention shifts elsewhere.
The last couple of months have seen media consumers rely even more heavily than usual on phones, tablets, and practically any screen they can get their hands on to access content. While we’re all adapting to a life dominated by bright screens during a crisis like no other, the truth is that this way of living was inevitable. COVID-19 simply sped up the process a bit.
Some businesses have reached the oversimplified conclusion that designating their ad-tech partners as service providers is a silver bullet that can solve their toughest CCPA compliance burdens without sacrificing business results. The theory underlying this approach is that using a service provider contract for transfers of personal information to an ad tech vendor will prevent those transfers from being classified as sales of personal information.
The first lockdown to ‘flatten the curve’ of the Covid-19 pandemic happened swiftly and took the publishing industry by surprise earlier this year. Global in scope, publishers had virtually no time to implement any contingency plans as the industry became a virtual mix of Zoom calls, work from home protocols, and hastily digitized events.
Reddit has steadily accelerated its shift away from being thought of as “anti-publisher” over the years, since launching partnerships with publishers like Time magazine in 2017. While referral traffic from the platform is steady for publishers who put in the time and consistent effort to build a Reddit strategy, the primary goal is talking with Reddit members and using the platform as a resource to mine for story ideas.
With the imminent demise of third-party cookies in Chrome, and other browsers blocking them already, everyone is talking about “cookie-less” solutions. But what exactly are “cookie-less” solutions? And how will they help – or hurt – publishers?
It’s a heartwarming account of an inter-generational bonding ritual that formed a reverence for journalism and its vital role in a democracy. Sadly, many newspapers have died out amid declining readership and advertising revenue in the past 20 years, a period that coincides with Google’s growing dominance over the global digital ad market.
Who wants to exist in a world without cookies? Apple, apparently. With its recent release of iOS 14 for iPhone and impending release of macOS Big Sur for desktop devices, Apple continues to move full steam ahead with its anti-tracking measures, giving pause to cookie-using publishers everywhere.
“Publishers should be very choosy and take a hard look at what we decide to take on,” Beizer said. “There are some more niche solutions out there that might be right for a single use case, but not worth the time and attention a publisher would need to spend building for it.”
Substack has been in the news lately as many journalists have left full-time positions to start their own newsletter on the platform. The most recent high profile transition being that of The Verge’s longtime Silicon Valley editor and creator of The Interface newsletter, Casey Newton.
Many publishers are struggling to keep their business models afloat with cookies dying and brands tightening their ad spend in an age of pandemic and recession. To contend with unprecedented challenges, publishers have taken to implementing a wide variety of new tactics.
Change is the “new normal” in 2020. Everything comfortable in our personal and professional lives has been upended. But in the face of massive amounts of discomfort, the digital advertising industry is beginning to collaborate like never before on the many challenges in front of us.
Penske Media’s merger with MRC brings together the publishers of competing entertainment industry magazines Variety and The Hollywood Reporter, leaving The Wrap as the only independent trade publication left in Hollywood.
COVID-19 World Content Publishing Market Research Report (by Product Type, End-User / Application and Regions / Countries) is the latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support.
You would be hard pressed to find someone in this industry who doesn’t think marketing has a jargon problem. Our industry has the tendency to describe things – whether that’s processes, platforms or assets – with labels that are neither descriptive nor useful when put into real-world business application and strategy.