• How to Rank Better on Google with Product Review Sites

Every marketer knows about keyword research, optimizing your website, and so on. What if there was a single marketing strategy that did all that and ranked you higher?

• Why News Publishers are Bundling Their Subscriptions with Brands

Business Insider, The Wall Street Journal, and The Washington Post are partnering with financial and educational institutions and non-publisher brands. “It’s a new era of subscription bundling, and it’s … more sophisticated than selling readers on a two-for-one deal.”

• Why Podcasting is on the Rise: 8 Trends Publishers Cannot Ignore

The global podcasting market is expected to reach $41.8 billion by 2026, thanks to its accessible nature and the rise of at-home listening during the COVID-19 pandemic.

• Your Guide to the Best Magazine Software for Publishers

Discover the best magazine software for audience development and lead gen, circulation management, flat planning, digital editions, and more.

• A Beginner’s Guide to Google Analytics

Google Analytics is a free platform for analyzing traffic on your website. This go-to digital marketing tool features a wealth of useful reports and the ability to segment data to extract valuable insights about your website’s performance.

• Why Publishers’ First-Party Data Has Become Prerequisite to Programmatic Ad Sales

In order to prepare for the elimination of third-party cookies, first-party data is a prerequisite in publishers’ programmatic ad sales. “First-party data has been a way to get in the door, but more and more with advertisers, it is table stakes.”

• Publishing During a Pandemic: What’s Next for Events?

Social distancing in the battle against COVID-19 proves effective. However, it made 2020 a disastrous year for hosting live events. In March, organizers were forced to create online experiences that satisfied event-goers and conference holders.

• Here’s Why Publishers Need a Video Content Strategy

It’s no secret that generational differences affect the way audiences interpret and absorb information. Learn about the shift to video content in publishing and explore examples of publications.

• Every Business Needs These 20 Content Marketing Upgrades

Content marketers are always looking to make a statement and get the best of the best, no matter what industry they’re a part of. This blog explores different types of content marketing upgrades and why you should consider implementing these strategies into your marketing plan.

• How We Know Journalism is Good for Democracy

According to data from 2019, at least 900 communities across the US have faced profound loss of access to local news and information since 2004. Writing about the data in Poynter recently, Tom Stites argued, “News deserts are ominous to democracy.” That warning rings true, and is often repeated by others, but what does that mean in practice and how do we know?

• Subscription Strategies in the Age of COVID: 7 Developments for Publishers

Prior to the coronavirus, the Reuters Institute for the Study of Journalism found that 50% of digital leaders identified reader revenue as their major income focus for 2020. Advertising spend has been decimated, making subscriptions and reader revenue more important than ever.

• Here’s Why You Need A Digital Edition

Media consumers rely heavily on phones, tablets, and laptops to access content. While we’re all adapting to a life dominated by bright screens during a crisis like no other, the truth is that this way of living was inevitable. COVID-19 simply sped up the process a bit.

• You Need to Track These Content Marketing Metrics and Here’s Why

Content marketing continues to dominate digital marketing, and measuring its effectiveness is vital for informing future strategies. Today, the number of clicks and views aren’t the only definition of success. Building brand awareness, engaging audiences, generating leads, selling products are all ultimate goals of content marketing.

• 4 Tactics to Generate Engagement During the Pandemic

Publishers have deployed various strategies to generate loyalty during the pandemic. By harnessing new products and services (and pivoting old ones to meet COVID realities), content creators are using different techniques to pique the interest and deepen the experience of users.

• Do Publishers Stand a Chance Against the Digital Duopoly?

The word “publisher” conjures up different things to different people. Old-schoolers picture The New York Times or Condé Nast, while younger generations may think of digital-first publishers like Refinery29 or consumer-generated outlets like Reddit. Yet, anyone working in media and advertising knows that two largest “publishers” are actually Google and Facebook.

• The Only Guide to Magazine Software You’ll Ever Need

When it comes to magazine media and digital publications, reliable software is a necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular tools in the publishing industry.