Month: January 2021

The Media Minute 01.19.2021

To increase conversion rates, your landing page design needs to provide a smooth user experience. When designing a landing page, keep these top tips in mind.

Incredible content can be discovered and enjoyed on the internet, and publishing industry has rightfully become the largest advertising marketplace as a result. Nevertheless, some aspects of the business are due for renovation.

“2021 will be a year of profound and rapid digital change following the shock delivered by COVID-19,” writes Nic Newman, Senior Research Associate, RISJ.

“Lockdowns and other restrictions have broken old habits and created new ones, but it is only this year that we’ll discover how fundamental those changes have been.”

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine this year.

The Media Minute 01.12.2021

Marketing automation is the process of digitally automating marketing tasks. It enables businesses to streamline and measure campaigns more efficiently, nurture leads, free up to-do lists for more creative campaigns, and save money.

As publishers reflect on 2020, most will agree that COVID-19 took center stage. The year was filled with business struggles, but it also offered new growth opportunities.

2020 was the year of COVID-19, but for platforms, it was the year legislative pressures finally boiled over. In the US, multiple Congressional hearings focused on antitrust, censorship, and data security.

Discover the best magazine software for audience development and lead generation, circulation management, flat planning, digital editions, and more.

The Media Minute 12.23.2020

Do you know the difference between SEO and SEM? What about on- and off-page SEO? Get better with search engine optimization using these digital tools.

It’s crunch time for media companies to ditch their dependency on third-party cookies. Future PLC has spent the last nine months building its own proprietary tech stack to collect, streamline, and scale first-party data from more than 350 million monthly visitors.

Nearly 60% of publishers are anticipating 30% subscription growth next year, according to the report, Reader Revenue: Subscription Marketing.

Discover the best magazine software for audience development and lead gen, circulation management, flat planning, digital editions, and more.