• A List of Free Email Marketing Software to Try Right Now

Looking to add email marketing to your budget this year? Check out these free trials and versions of the top email software before you buy.

• When Apple Closes a Door, “Mal-vertising” Opens a Window

As promised in the iOS14 update, Apple will enforce apps to share its Identifier for Advertisers (aka IDFA) in March. This was delayed from September; however, it’s a dark cloud rapidly approaching for those advertising or monetizing in the mobile app industry.

• Digital Shift Accelerates for Publishers, Subscriptions Countering Decline in Print Ads Revenue

For publishers, the coronavirus-induced growth in digital audiences appears to have lasted beyond the initial outbreak. Data from the Advertising Association and WARC shows digital ad revenue doubled in value between 2011 and 2019.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• 10 Types of Emails to Elevate Your Marketing Strategy

With a number of different types of emails to capture eyes and clicks, you can execute different campaigns efficiently and effectively.

• 3 Trends that will Define Media Success in 2021

COVID-19 hit the media industry hard (live sports, concerts and trade shows). Global entertainment and media saw its largest revenue decline in more than two decades.

However, the pandemic also presented an opportunity to embrace digital strategies that align with consumer trends and expectations.

• Digital Publishing Revenue Grew in Q3 2020, Boosted By a Rise in Subscription Revenue

The Q3 2020 Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte shows that the shift to subscription revenue amongst publishers gained serious momentum.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• Why Social Media Marketing is Important for Every Business

Regardless of your industry, social media is one of the most efficient and effective ways to elevate your marketing strategy. The benefits of social media marketing for business are limitless.

• Retailers Drive Revenue with Email; So Can Publishers

In 2020, publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with ad monetization to find new readers and even higher engagement.

• “Beginning of a Newsletter Arms Race”: How Publishers are Set to Benefit as Platforms Vie for Premium Content

Twitter’s acquisition of Revue, is the “latest piece of evidence that we’re in the beginning of a newsletter arms race,” says Max Willens, Senior Reporter for Digiday.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• The Top 10 Annoying Marketing Buzzwords

Marketers establish a list of words that entice customers and perfectly encompass everything they want. Sometimes, though, they’re a bit overused…

• ‘How Can We Collaborate Together’: Publishers Welcome Rise in Black History Month RFPs

A lot of brands, agencies, and advertisers made promises in 2020 to further support Black businesses, creators and voices. Just a few weeks into 2021, publishers see reasons to be optimistic.

• “Make Journalism More Essential”: What Publishers Need to Know about Engaging Readers in 2021

Between the pandemic and the presidential election, 2020 was an extraordinary year for publishers. It was challenging and required quick shifts to adapt, seeing job cuts, closures, and record levels of traffic and subscriptions.

• How to Start a Magazine in 2021

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.