• 16 Proven Ways to Build and Leverage Your Customer Database

Developing and leveraging customer databases is vital to digital marketing. If your database needs a boost, lead generation should be a top priority.

• Retiring third-party cookies: Stop panicking and start planning

Last January, Google announced the end of third-party cookies by 2022. The industry went into a frenzy. All the while, Google quietly forged ahead.

• “Pay for popularity”: Publishers need to experiment more, not less, with performance tools

Recently, a piece announcing that the Daily Telegraph would link content creator pay with popularity drew snarky criticism from the media community.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

• An Introduction to Lead Generation

Lead generation is one of the most commonly used words in marketing and sales, but what does it mean? Learn more about lead generation strategies.

• Publishers Go Beyond Diversity Reports and Plan for Action

Last summer’s Black Lives Matter movement served as a catalyst for change in the workplace. Ignited employee voices and their frustrations filled Slack and social media.

As more people shared their work (and life) experiences, it became clear that businesses needed to examine their internal culture and take action.

• A Swiss Army Knife for Publishers: Newsletters Grow Subscriptions, Generate Ad Revenue, and Gear Up for a Cookie-less World

The pandemic bumped both production and consumption of newsletters across the industry. People stayed at home and looked for sources of information they trusted. What could they deem more trustworthy than emails they opted into?

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

• Everything You Need To Know About Website Visitor Tracking

Learn more about website visitor tracking, how it works, and how your business can benefit from the data it provides.

• What Publishers Can Learn from D2C Brands

Successful direct-to-consumer brands have a strategy for every customer touchpoint. These new startups made this way of marketing and selling into its own model with a renewed focus on understanding what customers want, expect, and need.

• Google Says, “We’re Not Going to Block Advertisers and Publishers from Connecting”

In a somewhat surprising move, Google announced that it’ll stop using users’ browser history for ad targeting. The company stated it won’t develop new ways to track individual users across the internet, once it phases out existing ad-tracking technology from Chrome browsers.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

• The Importance of Website Visitor Tracking in Marketing and Sales

Website visitor tracking uses unique codes to track users on your website and append their existing information without waiting for them to fill out a form. Here’s what you need to know.

• The Year of Publisher-Driven Identity

Many publishers haven’t realized the full promise of programmatic advertising. By enabling less scrupulous players to harness user data outside of the publisher sites, third-party cookies have devalued premium publisher inventory.

• Google’s Massive Algorithm Update in 2 Months; Publishers Concerned about WordPress’ “Gutenberg Bloat”

A major Google search algorithm update—with “wide-reaching impact”—takes effect in 60 months. This update will introduce new page experience signals, combining Core Web Vitals—designed to measure how users experience the speed, responsiveness, and visual stability of a page—with existing search signals.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

• How to Choose an Email Marketing Software

If you’re new to purchasing a platform, you likely have a few questions about how to choose the best email marketing service. Mirabel’s Marketing Manager walks you through a few questions to consider during the buying process.

• Capitalizing on Context: What if the Value of News isn’t What’s New?

Subscription growth is expected to scale far quicker than digital advertising. It’s fair to say that many newspapers’ survival is predicated on perfecting a paywall strategy. That’s why subscriptions are becoming a primary consideration for publishers.

• Publishers See 20 to 50% Increase in Subscriptions: The Importance of Direct Customer Relationships

Publishers realized that the free content model of the internet was a huge mistake that must be rectified. Instead, the D2C model is thriving, as brands provide content worth paying for.

• How to Start a Magazine [Part 2]: Launching Your First Issue

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.