• Why You Should Optimize Your Marketing Strategy with an Automation Software

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. The goal of every digital marketing strategy, no matter the industry, is to provide a solution to a customer’s problem.

• The Race is on for Publishers and Brands to Leverage First-Party Data

Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to say, this is causing huge disruption to the way the digital advertising industry works today.

• Navigating COVID-19 and Ad Tech: 7 Tactics for Publishers

In response to an initial coronavirus news, a number of outlets witnessed record traffic to their sites and growth in subscribers. At the same time, however, they had to contend with a major slump in advertising revenues as marketers shut their bank accounts.

• 8 Qualities to Seek in a Publishing CRM

One of the easiest ways to streamline these everyday tasks is by implementing a customer relationship management (CRM) software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.

• How to Choose the Best Sales Lead Management Software

Every company focused on selling high-value products and services needs to become familiar with lead generation-based marketing practices, tools, and customer relationship management (CRM) software.

• What Publishers Need to Measure for Healthy Header Bidding

Header bidding is an essential component of most publishers’ ad monetization strategies, enabling better inventory fill rates and higher revenue.

• Publisher Strategies for Navigating the Programmatic Future

2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity (via third party cookies and IDFA) left media buyers and sellers playing catch-up.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

• 6 Best Tips for Landing Clients Using Lead Identification Software

Did you know that nearly 90% of users search for local businesses on the internet? Without a way to identify these visitors, you’re missing out on hundreds of potential customers. Here’s how to make the most of lead identification software.

• 3 Ways Publishers Can Fight Fraud Before It Impacts Revenue

The World Federation of Advertisers estimated that by 2025, ad fraud will be a nearly $50 billion industry. With that much at stake, fraudsters are constantly evolving to work around measures that publishers have taken to quell their impact.

• Subscription Strategies in the Age of COVID: 7 Developments for Publishers

Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions. At the start of the year, the Reuters Institute for the Study of Journalism (RISJ) found that 50% of digital leaders identified reader revenue as their major income focus for 2020.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.