• 5 Ways to Segment Email Lists That’ll Boost KPIs in 2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

• Why Don’t Publishers Stand Up for Their Brand Integrity?

Brand safety conversations often focus on advertiser concerns when publishers are trying to shield consumers from offensive or harmful creative.

• “Burn the Ships”: WAN-IFRA’s Guide to Igniting Cultural Change, for Publishers

The internet has profoundly transformed publishing in the last two decades. Digital is now seen as the future of the industry. However, “digital transformation demands much more than mere wagers and simple intentions,” notes a new guide from WAN-IFRA.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• Why Google Analytics is Best for Data-Driven Content Marketing

This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.

• Demand Path Optimization: A Publisher Panacea

Everyone seems to be focused on the “new” data strategies that publishers can deploy in a post-cookie world. The New York Times set the agenda with their news about phasing out third party data and introducing their own proprietary first-party audience segments.

• How Do Publishers Get Readers to Keep Paying for News? — The Media Roundup

The Press Gazette reports that top English-language publishers are raking in subscriptions in the millions, but a recent report from Piano Media raises the specter of post COVID-19 churn.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• 7 Best Practices for Successful Email Subject Lines in 2021

Email subject lines are one of the most important elements of any marketing email. Here are the top email subject line best practices for digital marketing.

• Substack Reminds Publishers to Focus on Email as a Product

In the publishing world, Substack grew into a bit of a phenomenon. It’s a low-tech, self-publishing newsletter platform that attracted a number of high-profile journalists from the industry.

• 63% Users Willing to Accept Light, Non-intrusive Ads: How Publishers can Reconfigure Their Advertising Strategies

User adoption of Acceptable Ads is growing fast. It reached 218 million users in 2020, according to the 2021 PageFair Adblock Report by Blockthrough, an ad tech company.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• Why Google Analytics is Best for Data-Driven Content Marketing

Understanding Google Analytics helps you produce content that your target audience wants to see. The platform provides actionable insights, like click-through and bounce rates, time spent on page, and more.

• Courting Media Consumers with a Customized Approach

The pandemic triggered further consumer reliance on media for entertainment, information, and social connections. As consumers re-enter life outside the home, publishers are assessing how they’ll maintain strong post-COVID consumer relationships.

• Why Publisher-First Party Data is a Privacy-safe Solution for Brands

Marketers and advertisers are set to lose huge pools of data that build their data-driven marketing strategies. With opportunities among the threats, research shows that publishers are stepping up to fill the impending data void.

• The Top 5 Best CRMs For Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.